TuneIn Teams Com Red Bull Music Academy Radio Para Descobrir Novas Músicas

TuneIn Teams With Red Bull Music Academy Radio To Push Music Discovery

Red Bull Music Academy Announces 2013 Event Series in New York. 34 NYC-inspired concerts, club nights and talks blend music, art and culture. 230 artists including Brian Eno, James Murphy, Erikah Badu, Kim Gordon and many more… (PRNewsFoto/Red Bull Music Academy) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**

TuneIn bills itself as, “The most popular way to listen to streaming audio from around the world,” with over 100,000 radio stations for its 60 million monthly users. In the increasingly competitive world of streaming radio, where iHeart, Pandora , Spotify and more all have strong audiences and name brands no one can rest on their laurels. So TuneIn is still adding to its massive portfolio of stations though with its latest partnership, Red Bull Music Academy’s RBMA Radio, available on TuneIn beginning today.

Both platforms pride themselves on music discovery and in statements given exclusively to Forbes that was the primary reason put forth by the two companies, who worked on the partnership for a year, for joining forces.

“TuneIn is where a passionate audience lives. An audience that cares so much about music discovery that they want a gateway to the world’s best stations everywhere they go,” Red Bull Music Academy co-founder Many Ameri said. “We want to be a part of these people’s everyday lives. There’s a world of sound at their fingertips, always there and only one search away. But where do they find the music they didn’t even know they were looking for? That’s the service that RBMA Radio provides, and partnering with TuneIn gets us one step closer to making music discovery easier for millions of listeners.”

As part of the launch RBMA Radio, which began airing in 2005, will be broadcasting live from their Red Bull Music Academy events in Atlanta August 15 to 20 and their eighteenth annual festival showcasing artists from around the world held this year in Montreal September 25 – October 28. Highlights from the Atlanta event include an interview with Sleepy Brown August 16 at 7 PM EST and the debut live performance of Sleepy’s Theme – The Vinyl Room, August 17 at 8 PM EST.

Red Bull Music Academy is very active on the live scene, hosting its signature festival every May in New York. Among the acts that appeared this year are Dizzee Rascal, Kamasi Washington and Diamond Galas.

For TuneIn, one of the most appealing aspects  of teaming with RBMA is the company’s dedication to live events and music. “TuneIn is a platform built for live content. From sports, to news coverage, to live concerts, our model is based on bringing these moments to listeners,” Charles Raggio, TuneIn’s Senior Director of Artist Partnerships and Branded Content says.

As to how the two will utilize their partnership to reach new listeners, Raggio offers a little preview. “We’re going to lean on our ability to target listeners of specific music genres through push notifications, in-app features and emails, to turn them on to the artists, genres and scenes that RBMA is uncovering worldwide. Working directly with RBMA Radio programming teams allows us to serve up their world class content to fans in the moment, wherever they are.”