Power Field Studio

Power Field Studio

domingo, 31 de janeiro de 2016

Perguntado a Bill Gates quais as 8 Músicas Ele Levaria para uma Ilha Deserta - Aqui Estão Elas


Bill Gates was asked to choose the 8 records he'd take with him to a desert island — here's which songs he picked

The program invites guests to select the eight records they would take with them were they to be cast away on a desert island.
The castaways also select a book and a luxury item.
Here's what Gates chose — from Willie Nelson, to Ed Sheehan, to his favorite songs from Broadway musiclas — and why.
David Bowie and Queen — 'Under Pressure.' Gates said: "In my 20s and 30s I worked a lot, but a few Fridays and Saturdays we'd go out and dance, so this kind of reminds me of those disco days with a bit of weekend freedom."
Willie Nelson — 'Blue Skies.' Gates said this was his favorite of the picks. The night before his wedding to Melinda, Gates surprised her with a special performance from Nelson on a beach in Hawaii.
Ed Sheeran — 'Sing.' This is a favorite of Gates' 13-year-old daughter Phoebe.
The Jimi Hendrix Experience — 'Are You Experienced?' Gates said of this song: "[Microsoft cofounder] Paul Allen was far more into music than I was and the musician he loved the most was Jimi Hendrix. And because I was younger, he'd sometimes taunt me with the title of this song — 'Are you experienced?' — because I had gotten drunk or other various things, so this was one of our favorites."
U2 — 'One.' Gates said: "When the [Bill & Melinda Gates] Foundation was just getting started around 2000, Paul [Allen] told me that I should meet Bono. And I didn't prioritize it because I thought a musician is not really going to understand this global health stuff. But we finally did get to meet and I was amazing about he had thought about it, read about it, so it started a partnership, and he's been absolutely amazing."
The Beatles — 'Two Of Us.' Gates said he chose this song because his "goof friend" Steve Jobs mentioned it when the two famously gave a joint interview not long before the Apple founder's death. Jobs said the song was kind of like the journey the two of them had been on, working with each other, and sometimes as fierce rivals.
Rodgers & Hammerstein — 'How Can Love Survive?' Gates said he chose this song from the Broadway version of "The Sound of Music" because it is one of his and Melinda's favorite from the musical. He also said Warren Buffett and his first wife Susan once sang it to the couple.
Lin-Manuel Miranda, Anthony Ramos, Daveed Diggs, Okieriete Onaodowan, Leslie Odom Jr. — 'My Shot.' This song comes from the musical Hamilton, which is currently on Broadway. Gates said it appealed because: "It's about a young person saying 'hey I'm going to take a risk, I'm going to get out there and try something different.'"

sábado, 30 de janeiro de 2016

CONFIRMADO - Michael Jackson Compôs a Música para o Game "Sonic The Hedgehog"


Michael Jackson composed music for a 'Sonic the Hedgehog' game

One of the strangest longstanding rumors on the internet was confirmed to be true today: pop icon Michael Jackson composed music for the 1994 Sega Genesis game Sonic the Hedgehog 3.
It was already known that Jackson was originally brought in to work on the project back in the '90s, but following his molestation scandals, Sega claimed to have terminated his involvement.
2009 story in the the French magazine Black & White contradicted that account, as co-composer Brad Buxer claimed Jackson ended his own involvement with the game due to his dissatisfaction with the sound quality on the video game system.
A new report from the Huffington Post goes into much greater detail about Jackson's involvement with the game, revealing the truth to be a combination of the two. Jackson worked on many of the game's tracks, and his entire team was credited for the work without him.
Some of them claim it was due to the molestation charges, while others say it was due to the Sega Genesis' limited sound quality leaving him dissatisfied with the quality of his work.
Regardless, it does confirm that Jackson worked on the game's music, and that the internet conspiracy theories had accurately matched up the cues to some of Jackson's subsequent music.
Read the original article on Complex. Follow Complex on Facebook. Copyright 2016. Follow Complex on Twitter.

sexta-feira, 29 de janeiro de 2016

Os 8 Melhores Toca-Disco, Tanto para Iniciantes Quanto para Audiófilos

download

8 great turntables for beginners and audiophiles alike

First of all, many thanks to "Business insider" Article.
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.
Gramovox
While many in the music world have been panicking in recent years about low sales due to the rise of streaming services like Spotify and Apple Music, one segment of the industry is still setting record highs: vinyl. Driven largely by millennials, vinyl is in the middle of a Renaissance; in 2015 vinyl record sales increased for the tenth straight year, and climbed 30% from their 2014 total with almost 12 million records sold. Despite the downward spiral of CD sales, there is still a desire from the listening public to have a physical copy of their favorite music, and their medium of choice is vinyl.
Record players are also having something of a moment. At this year’s CES, Sony, Panasonic, and Audio-Technica all made a splash with announcements of new models due out in 2016. Most notably, Panasonic revealed the return of the renowned SL-1200, the industry standard for DJs until their production was suspended in 2010. If you’re an aspiring ?uestlove, hoping to spin records in dance halls to get people moving, then you might want to wait until this summer when the SL-1200GAE is available. But for the those who simply want to listen to their records with hi-fi sound, or get into collecting for the first time, I’ve collected some of our favorite turntables for audiophiles of all stripes below.

Your first record player

There is no sense in spending an exorbitant amount of money on your first record player. Sure, you’ve heard of the warm sounds vinyl provides, but unless you are a certified audiophile, the difference in sound quality between a standard starter record player and a top-of-the-line unit with souped up speakers will not be worth the difference in price. Further, there are plenty of reasonably priced options for the vinyl novice that look good, and they are just as capable of playing your records as their expensive counterparts.

Crosley CR704C-PA Musician 3-Speed Turntable$97.74

1crosley beginnerAmazonCrosley CR704C-PA Musician 3-Speed Turntable, $97.74, available at Amazon.
This was the first record player I owned. It served me very well, migrating with me from my high school bedroom to my college dorm. It has everything you need in terms of a music media device; while playing records was clearly its primary purpose, I found myself using the FM radio more than I thought I would, and it was nice to know that if I ever saw a cassette tape I really liked I would have a means of playing it. The highlight here for beginners is that the speakers are included right in the unit, meaning this is a one-stop shop to get your records spinning and songs to your ears.

Crosley CR8005A-GR Cruiser Portable Turntable$97.74

2crosley suitcaseAmazonCrosley CR8005A-GR Cruiser Portable Turntable, $97.74, available at Amazon.
Another popular Crosley model for beginners is the CR8005A-GR because it's currently carried at Urban Outfitters. While the pairing of record players and a clothing store might seem odd to the outside observer, the union makes a ton of sense, as UO is the number one physical retailer of vinyl in the United States, discounting Amazon. While it lacks the multi-media functions of its sister unit, the Cruiser still has internal speakers, making it easy for anyone to immediately start getting into their music. I also think it has a pretty cool look to it, although tastes vary from person to person.

Audio Technica AT-LP60$97.74

1audio technica beginnerAmazonAudio Technica AT-LP60, $97.74, available at Amazon.
I'm of the mind that if you're brand new to the vinyl game, there's no real reason to spend money on a record player and speaker set before you know it's going to be a long term hobby when you can get an all-in-one unit like the two above. With that said, if you already have a nice set of speakers and simply need a unit that can play records to hook up to it, or if you are adamant about the idea of creating your very own stereo setup, the AT-LP60 is a great budget option for you. Another plus about this model is that you can upgrade it by purchasing a higher quality stylus or belt if you find yourself becoming more of an audiophile in pursuit of sonic perfection.

Once you’re ready to invest

Perhaps you already own one of the units featured above and are ready for an upgrade. There are a lot of great record players out there for you to spend on, but it’s important to choose wisely when making such an investment. I would recommend having a hard budget in mind that includes what you want to spend on a turntable, speakers, and any other additions you want included in your stereo setup; you don’t want to overspend on speakers and leave yourself without enough funds remaining to buy a turntable that do them justice or vice versa. 

Audio-Technica AT-LP120-USB Direct-Drive Professional Turntable$247.94

1audio technica intermediateAmazonAudio-Technica AT-LP120, $247.94, available at Amazon.
This is the big brother to the LP60, but there are numerous differences between the two models. While both are sturdy, durable turntables, the LP120 works with a direct-drive motor as opposed to a belt drive. Also, it comes with a USB drive, allowing you to save your vinyl files onto your computer in case you want to take your warm tones with you on the road. And because the Audio-Technica is one of the most popular turntables on the market, there's a large online community of people with different tips and tricks to perfecting its sound.

Pro-ject Debut Carbon Turntable$399.99

1projectAmazonPro-ject Debut Carbon Turntable, $399.99, available at Amazon.
Pro-ject turntables have a sleek look that comes in a variety of colors that pop. Made with some of the best materials around (the body is a sturdy carbon fiber, where it gets its name), it's actually a pretty solid value at its price point for what you're getting in terms of consistency and sound quality. 

Rega RP1 Turntable$445

12Q==AmazonRega RP1 Turntable, $445, available at Amazon.
The Rega offers great sound for a reasonable, mid-range price, and a simple, beautiful design. Also, many fans of the turntable highlight the fact that you can upgrade the mat, belt, or other aspects of the player to coax sound that would rival any hi-fi system. If you hook it up to a couple hundred dollars worth of speakers, it will sound great; but if you hook it up to a couple thousand dollars worth of speakers, it will sound phenomenal.

As an art piece

If you’re interest in vinyl stems more from the visual aesthetic as opposed to the sound quality, there are now record players that basically serve as art pieces on their own. Here's a few of the designs I've been most impressed with.

Floating Record Vertical Turntable$399.99

1floaterGramavoxFloating Record Vertical Turntable, $399.99, available at Gramavox.
It's quite possible that this is the greatest advancement in record-player aesthetics that we've seen in 40 years. The Gramavox Floating Record is something you simply can't keep your eyes off of. Starting as a Kickstarter with a goal of $50,000, the group raised over $1.5 million online and are still backordered for 10-12 weeks. But if this is something you need to have, it might be best to get in line now.

Pro-Ject Elemental Turntable$97.74

1elemental turntableAmazonPro-Ject Elemental Turntable, $97.74, available at Amazon.
Built by the same Pro-ject mentioned above, this is my favorite table to watch turn. The exposed belt and open bottom draw in your eyes. The sound quality also stands up for the most part to its family counterparts.

quinta-feira, 28 de janeiro de 2016

Porque o Spotify Está entrando em Vídeo?



Why Spotify Is Getting Into Video

First of all thanks to 
This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality will be available to Spotify users in the U.S, the U.K, Germany and Sweden where less than 10% of customers have already had beta access to the video functionality and have helped drive the overall look and feel of the new feature. Video integration has been under development ever since the world’s largest music streaming service announced that it as moving into video in May 2015.
Since then it has acquired a host of content partners who are being paid to deliver relevant and premium content to Spotify customers. These range from Comedy Central, the BBC, right through to the Native Content Creators of Maker Studios. So whilst a music focus can clearly be expected from this new content it is restricted to music themed video. And crucially it will not be (at least initially) monetized with Spotify’s vice president of product, Shiva Rajaraman stating to the Wall Street Journal that “this is primarily a demand play.”
Why A Music Streaming Service Feels The Need For Video Content
Spotify, despite having 75 million users and 20 million paying subscribers faces disruption. Audio alone is increasingly no longer enough for today’s digital consumer, and as we pointed out in our 2016 Predictions “Video Eats The World” report, video content is now at the forefront of all digital media interaction. Nowhere is this more so than for music. With 44% of consumers now watching music video compared to 37% who stream audio for free, music video is digital music’s killer app.
How the music industry as a whole responds to this pivot in consumer behaviour is one thing. How Spotify reacts is straightforward –they get into video. And this is where Spotify’s self-selecting user base should work to the service’s advantage- Spotify already knows what they want. In some respects Spotify can be viewed as a data company firstly, and only secondly as a music service. Data-driven content already account for much of what the end user sees from listening recommendations to early bird discounts to gigs. Adding video to this mix aligns Spotify with direction of travel of consumer behaviour and represents a lucrative marketing channel for advertisers.
Video Content Is No Longer An Optional Extra
In a smartphone world with data limits being constantly expanded, video has become the default means of reaching a new audience. Although frequently presented as a lean-in experience of the consumer, in reality many now find watching video less demanding than reading copy on a web page- for those raised on the internet-video is a lean back experience.
But Spotify’s big challenge will be whether it can convince its users to consider it as a video destination as well as a music service. The risk is that video ends up as some poorly frequented backwater. But transitions are possible. Just look at Facebook and Snapchat – in a couple of years they have come from nowhere to become the second and third biggest short form video platforms. And while they clearly have assets Spotify does not, Spotify’s approach is much more akin to become a Netflix than it is a YouTube. If Spotify pulls this off it could well change the face of the streaming business, music and video.

quarta-feira, 27 de janeiro de 2016

Os Maiores Vídeos Virais do YouTube São sobre Música



YouTube's Most Viral Videos Of 2015 Are All About Music

Recently, YouTube released their list of the ten most viral videos of 2015, and most of them have something in common: music.
It should come as no surprise that of the ten videos on the list, six are rooted in music. While they may have other things going on, videos are just better with music, and everybody has caught on to this, from those at late night TV shows to advertising agencies looking to create something that will go viral. YouTube has become a place to experience just how powerful music is through other mediums, as well as to listen to music. 
The number one clip features the adorable Heaven King, who is just a toddler, and yet can dance better than most people (certainly this writer). The video is based around rapper Silentó’s single “Watch Me”, which was one of the breakout hits of the year, eventually peaking at number three on the Hot 100. In a release announcing the trending clips of the year, the Google-owned video giant pointed out that this is the first year that a dance video ended up on top. 
Other videos that used music as their basis or as a backdrop include the Ad Council’s “Love Has No Labels”, which features Macklemore & Ryan Lewis’ “Same Love” to get the point across that love knows no gender, age, race, or disability. Two late night shows used music to get stars to act a bit goofy, a police officer was caught on camera jamming out to Taylor Swift (haven’t we all), and a man auditioning for Britain’s Got Talent knocked it out of the park on his first try. 
These may not be the type of videos one thinks of that would need music, but it is clear that the tunes make them what they are, and the hits featured surely made these viral sensations as popular as they became.
YouTube was able to calculate which videos “trended” the most throughout the year with an algorithm that involved the number of views, shares, comments, likes, and then some. These ten viral moments were reportedly watched for over 25 million hours, and the channels that uploaded them now have over 40 million subscribers.

Here are the top ten trending videos on YouTube in 2015:

terça-feira, 26 de janeiro de 2016

Se a Música é o Alimento dos Games, Aproveite



If Music be the Food of Games, Play On

The importance of audio in video games is changing the music industry's relationship with games. This was the message at this year's BIME conference in Bilbao, which aims to bring together industry professionals from Europe and Latin America in areas spanning music, video games, and new technologies.
The music and video game industries have been working together for over 25 years. One of the earliest collaborations, between Bomb the Bass and The Bitmap Brothers, resulted, Xenon II Megablast, which was one of the first games to use sampled sound, a technique which was just emerging as a possibility given the limited memory and processing power of home computers of the late eighties. Since then, the video game industry has continued to grow, not only in revenue, but just as importantly, in audience size. 
It's this access to millions of new potential fans that encourages some musicians to partner with video games studios. Paul McCartney's recent collaboration with Bungie on the Destiny soundtrack did not involve any form of payment, he did it just so that his music could be heard by a new audience. Marty O'Donnell, the former Bungie audio director says when he first approached McCartney, he got him excited about writing for games due to the challenge of composing interactive music. Although not self-described as a video game fan, McCartney did say that he had played Halo with his grandkids.
Others like to be at the forefront of advances in technology. Trent Reznor of Nine Inch Nails wrote the music for Id Software's Quake in 1996, and has been involved in several games throughout his career, the last involving him composing the main theme music for Call of Duty: Black Ops II. 
"The games industry allows the developer to keep typically 70 per cent of the revenue, whereas the revenues that artists receive from free music streaming services such as Spotify has been notoriously low" 
However, other musicians have a more prolific relationship with video games. DJ and electronic dance music producer Skrillex, has a history of writing for video games, having worked on Syndicate, Uncharted, Far Cry 3, and even writing for Disney's movie about video games Wreck-It Ralph. This year he went one step further, releasing a preview of his latest album via a smartphone app called Alien Ride. It's a relatively simple shoot 'em up which opens up access to some tracks from the new album as the player progresses. 
At another BIME panel, the question posed was "What can the music industry learn from games?" The speed at embracing new business models was seen as a positive, with some panelists even stating that F2P arguably started off in the music industry - as exemplified by singles being played on radio, but that it was games which really embraced the model.
Differences were drawn between the F2P approaches in both industries. The games industry allows the developer to keep typically 70 per cent of the revenue, whereas the revenues that artists receive from free music streaming services such as Spotify has been notoriously low. Ed Sheeran, for example, stated that he once received a royalty cheque from Spotify for £4, although this was probably early on in his career. This doesn't mean that free streaming isn't of value however, even Sheeran sees streaming as a way to reach a large audience, not to generate income.
"The speed at embracing new business models was seen as a positive, with some panelists even stating that F2P arguably started off in the music industry - as exemplified by singles being played on radio" 
The panel also raised the point that the games industry is good at creating engaging experiences, in particular designing experiences which create long-term play. Musicians see this as ideal, allowing time for the player to become familiar with the soundtrack, often playing long enough to listen to a complete album. In music streaming, however, the user may select only one or two tracks.
Despite the obvious advantages of the music and games industry working together, the difficulties in doing so were also discussed. Although some musicians will revel in the challenge of creating interactive audio which changes depending on how the game is played, it may also require them to become more involved during the game's development and require new approaches of thinking about composition.
For video games studios the legal side of the music industry can be daunting. In particular, negotiating royalty agreements across various countries which will most likely involve specialists can be incredibly time consuming. The general advice seemed to be that, unless your game really needs an already established band as part of the soundtrack, (such as games like Guitar Hero, Dance Central, Rock Band etc), then you should really be looking to sign up lesser known indie bands which will save you both time and money. This should be of mutual benefit to both musicians and game developers. The game will benefit from a soundtrack that's better than it otherwise might have been and the band gets to reach a new audience. 
There was a clear message from the panelists that music in video games is becoming more important than ever, with a greater number of established musicians getting involved in composing soundtracks and budgets allocated to music also on the increase, and for good reason. Music has the power to create, change, or elevate, the emotional impact of the player experience, helping to form powerful gaming memories that stay with us forever.

segunda-feira, 25 de janeiro de 2016

5 Previsões Corajosas Na Indústria da Música Para 2016



5 Bold Music Business Predictions For 2016

First of All, Thanks to my Friend  Bobby Owsinski (bobbyowsinski.com)
Here are 5 predictions that may not be very popular, but might end coming to pass.

Prediction #1: Pandora goes global
One of the most significant and generally overlooked moves of 2015 was Pandora’s bid on some of Rdio’s streaming assets out of bankruptcy. While this move is still contingent on the court, acquiring this infrastructure will allow Pandora to become an interactive service like Spotify, and allow it to begin servicing other markets besides the United States as a result. With a solid 80 million user base in the US alone (which is what Spotify has globally), setting up shop worldwide will allow Pandora to become a true rival to Spotify.

Prediction #2: Vinyl shows its last big growth spurt
Vinyl sales have seen double digit growth for about 5 years and that will continue in 2016 as well, thanks to increased pressing plant capacity brought about by newly manufactured presses (the first in over 30 years) and widespread availability of turntables so buyers can actually listen to their purchases. Although sales will continue to increase beyond 2016, they’ll be much more modest as the number of new buyers diminishes due to saturation of the market. 2016 will be the last year of the true vinyl “revival.”
A record store advertises their vinyl selections on Telegraph Avenue in Berkeley, Calif.  (AP Photo/Eric Risberg)

Prediction #3: Amazon Prime Music makes a move
Amazon Prime Music has been a minor add-on to a Prime subscription until now, but that doesn’t mean that Amazon isn’t taking music streaming seriously. The company has all the infrastructure it needs to launch a mainstream music-only service, and 2016 will be the year it does so. Amazon has also been dipping its toe in the water of becoming a full-fledged record label with its occasional offerings from Amazon Acoustics, which could potentially signal what might be a major part of the service and could be a differentiator in a crowded market.

Prediction #4: Conversion to the streaming premium tier remains slow
Most music prognosticators predicted that 2015 would be the year that either hordes of free tier streaming subscribers would convert to the paid premium tiers of their various services, or a bevy of new customers would pay the nominal $9.95 per month to sign on. Even with the entry of Apple Music (and its huge customer list) and the introduction of the premium YouTube Red into the market, the number of new paying subscribers was still far less than expected.
While many will argue that the market is now mature enough to see a real bump in paid subscriber numbers this year, the fact of the matter is that most streaming users are happy with what they’re getting in their free tiers. While we may see a big jump in overall users, 2016 won’t be the year that the streaming services see the big increase in paid subscribers that’s expected.
This is subject to change however, if services like Spotify acquiesce to music industry pressure and decide to make the two tiers decidedly different. For instance, an opportunity was just missed in the cases of Adele (who chose not to stream on interactive services) and The Beatles. If either or both of these artists mandated that their music would only be available on the premium tier, it might have been the final incentive required to push a free subscriber over the fence to actually pay.

Prediction #5: Facebook institutes its version of Content ID
Although content creators and copyright holders have constantly railed against the low royalty rates from YouTube, the fact of the matter is that they do get paid. The reason is because of YouTube’s fingerprinting feature called Content ID, which flags a user-generated video using copyrighted material. That means that if someone posts a popular song in their cat video, Content ID sniffs it out and alerts the owner of the copyright, who then has the right to include an ad in the video and see some revenue as a result.
Facebook may be catching up to YouTube in terms of video viewership, but it’s not able to monetize those videos for copyright owners yet because it doesn’t have anything similar to Content ID. Look for Facebook to introduce its own fingerprinting feature in the new year so all the videos can finally be monetized. Then it truly is game-on with YouTube for dominance of the online video world.
As always, it will be interesting to look back at these predictions next year at this time to see just how many came to pass, and in what form. It’s also pretty cool to look back at the unpredictable events that no one foresaw that helped shape both music and the music business in a new way. Have a great 2016!
- Bobby Owsinski is the author of 24 books on recording, music, the music business and social media. Read excerpts at bobbyowsinski.com