O Karaoke No Carro Com James Corden Esta Dando Um Incremento Aos Artistas Da Música

James Corden's Carpool Karaoke Gives Music Artists A Huge Boost

First of all thanks to Liv Buli for this article

Rumor has it that James Corden’s celebrated serial segmentCarpool Karaoke will be taking on a life of its own, with a deal for a full blown 16-episode series inked between CBS and Apple Music (Well, not exactly a rumor, the deal was confirmed in late July).

The series has proved a boon not only to The Late Late Show host himself and the various celebrity guests who have graced the passenger seat, from Lin-Manuel Miranda to Adele (whose rendition of Nicki Minaj’s solo in “Monster” that has been viewed more than 120 million times on YouTube to date), but also to the artists whose music has been crooned.

According to recent data from Nielsen Audience Insights the episode featuring first lady Michelle Obama led to a distinct lift for tracks from artists Stevie Wonder, Beyoncé, and fellow passenger Missy Elliot.

According to recent data from Nielsen Audience Insights, there is a marked increase in activity for the songs performed in James Corden’s Carpool Karaoke. Graphic courtesy of Nielsen.

The week of the segment’s airdate on July 20th, fans streamed Elliot’s “Get Ur Freak On” close to half a million times on demand, a 22.7% increase from the week prior. This was the most dramatic lift, with consumption of “Signed, Sealed, Delivered” spiking 7.9% and Beyoncé’s “Single Ladies” rising 6.4%.

The impact is quite marked on Pandora as well, where in the week following the segment activity is up across all three tracks. Station adds jump more than 140% for “Signed, Sealed, Delivered,” 40% for “Single Ladies,” and close to 200% for “Get Ur Freak On.” Adele’s “Monster” clip also spurred a notable 522% increase in station adds back in January.

Artists’ social media followings also see a surge thanks to Carpool Karaoke. For instance, Missy Elliot’s new Facebook page likes increased by 1300% the week ending July 26. Followers on Instagram and Twitter were up 187% and 24.5% respectively, and her Wikipedia page saw 315% more traffic than the week before.

One can only hope that the positive impact for featured artists continues once the series branches out. While the segments will continue to air on The Late Late Show, the show itself will no longer be hosted by Corden. The announcement of exactly who will serve as host, and when the show will premiere, is yet to come.