Power Field Studio

Power Field Studio

sexta-feira, 29 de setembro de 2017

Os Perigos De Começar Uma Banda

The perils of starting a band


LET’S START A BAND.

The idea of being in a band has captured the imagination of disenfranchised teens for over half a century. Life on the open road, sticking it to the man every night, playing by your own rules – what could be a more perfect reaction to the grey drudgery of adult life? This is your ticket outta here, your raison d’etre, your destiny.
But wait.
Could anything ever really be that simple?
Here are a few common pitfalls you’re bound to encounter when starting up your band. Hopefully you’ll find some solutions – or, at the very least, some solace in the fact that these are tribulations and trials every fledgling band must endure.

Say My Name!

Your band name is your flag to fly, your badge of honour to wear on your puffed-out-with-pride chest. Settling on a name you’re all on board with early on is a great way of strengthening the unity between you – it also makes the whole project seem a bit more real. But this is easier said than done – not only has your moniker got to sound good chanted by legions of fans, it also has to tell them what you’re all about. A few things to bear in mind:

Check your band name isn’t already in use.

A quick internet search should confirm this for your, and, if carried out swiftly, should help you avert the awful sinking feeling Blink must’ve experienced when an Irish band of the same name made them add the 182. It’s one thing to cause confusion as to which band people are trying to book or go to see; it’s a whole ‘nother when you find yourself in a trademark-infringement lawsuit.

Stay away from inside jokes.

Don’t choose a name you think is funny at the time but other people don’t get — you don’t want to wince each time you have to explain your in-joke to death. Similarly, using a reference that’s either too oblique or too overused will soon lose its appeal. And avoid names that are too long for legions of fans to call out and scrawl onto banners (though you could always abbreviate if it still sounds catchy – see CCR).

In the Garage

It’s entirely possible that Dave’s parents’ garage is soundproofed, but unfortunately such treatment isn’t standard issue. You really don’t want the neighbours to kill your buzz by asking you if you wouldn’t mind turning those amps down ‘just a little’ – you really want to be able to practice at the volume you intend to perform at.
If you’re very lucky, one of you will know someone who can grant you access to a soundproofed or isolated space either free of charge or at a reduced rate. If you’re less lucky, pool your resources and see how often you can afford to use the nearest community centre, scout hut, or, better still, rehearsal studio. Shop around online and you’ll most likely find various places being advertised where you can let loose.

Communication Breakdown

Communicate about your sound…

If you want to write a fantastic new chapter in music’s hefty tome, you’re all going to have to start on the same page. Regular and effective communication is the key here – make sure you’re all at the same place at the same time expecting to do the same thing. It’s going to be tricky to fuse you punk-rock down picking with slap bass, jazzy drums and rap – and if you don’t mention this early on, you could find yourself becoming resentful. Talk about what your influences are, couple them with your own abilities and limitations, and you’ll figure our what you can make sound decent.

… about your arrangements…

You’ll need to communicate carefully when you’re learning songs – even more so when writing. Bands like to put their own spin on covers, and you really need to talk about what you all expect from this spin, rather than just playing it over and over again at practice in a way you’re not all happy with. Be mindful of each other’s parts, as well as your own. And do pipe up if you think the guitar solo needs to be longer, or if there definitely was supposed to be another chorus in there somewhere.

… about your commitment and conflicts…

If you want to get good, you’re going to need to practice together as often as possible. Sure, you might all have jobs and family commitments, but so does everybody. Just let each other know in good time. If Dave’s parents want to spring clean the garage, make sure you give yourselves time to find another place to play. Also, even though you might think you already know your part inside out, it’s not just about what you know – it’s about how you gel as a unit. Hang out, make each other feel at ease, and the songs will become second nature. That really comes across onstage – it’ll be like you’re reading each other’s minds.

… and iron out your disagreements OFF STAGE!

Woe betide the band who airs their dirty laundry in public. Don’t allow disagreements to fester, only to erupt in an embarrassing spotlit argument. It’ll look like it’s come out of nowhere if it happens during a gig, which will either incite jeers or fears. Nip the negativity in the bud behind closed doors – most people come to gigs to have a good time.

Let’s Stick Together.

Organizing yourselves effectively is vital when it comes to booking and promoting your own gigs. Once you’ve got your set together and are ready to take it out on the road, you’ve got to be pretty on the ball. Along with practicing, make sure the other preparations are delegated evenly among you. Contacting the venue, creating a social media stir and giving out flyers are not all one person’s job.
You also need to be super organized on the day of the show. Make sure you all have transport for yourselves and your equipment, and plan your route if you’re heading out of town. There’s no point showing up an hour early only to waste it circling the venue looking for the entrance. Strike up a friendly conversation with whoever you’re in contact with at the venue, and they’ll tell you what to look out for.
Accountability is everything – you’ve all got to be responsible for your own gear, and you’ve also got to be as supportive and understanding of your other members as you can manage. If you forget your second lead, there may be a benevolent sound technician or a friendly member of another band who’ll lend you one; otherwise, take the hit and go without one of your effects pedals. If you forget your pedal, that’s on you. After all, Dave wouldn’t expect you to bring his sticks for him. Try not to point the finger of blame, but also don’t let it get to the stage where management of the band’s equipment falls on one member’s shoulders. Many bands use checklists – a simple solution for a worryingly prevalent problem that still only works some of the time.

Their Egos Again.

There’s no room for egos in a democracy.

While you deserve to be confident in your own abilities, it’s also your duty as bandmates to celebrate each others’ talents. It’s a sorry state of affairs if a calm, logical discussion can’t resolve any inter-band conflict (i.e. the song selection, the band name, the radical outfits). Every brain is capable of new ideas, and each one deserves respect. The loudest voice is often wrong. And in love with itself.

Talk everything out, be fair and give reasons for your opinions.

And remember – it’s never a bad time for a compliment. Remind yourselves you all came from the same humble beginnings, and success is more due to luck than talent. You should never feel you can’t voice something that’s bothering you just because you expect to be shut down. And, looking down the other end of the telescope, if you sense an issue, feel free to ask what’s up. Just try not to make your tone too accusatory.

Hey Money Money

It’s a crime. But, as it’s one everybody commits, it’s to be considered a necessary evil. Artists aren’t in it for the money, but we all need a dollar. In the early days, it can seem like a tall order to generate so much as a penny from your band: you need a demo to get shows, you need shows to earn money, you need money to record your demo, and so on and so forth. So you need an opportunity to break this absurd circle. The simplest solution is to earn money via other means, which will most likely mean keeping up your day job, which by proxy eats into your music making time. But it’s not impossible – far from it, in fact. Many bands were still working 9-5 even as they were becoming known; there’s no shame in it whatsoever. If anything, it’s testament to your devotion and determination.
Another financial consideration is the acquisition of money from promoters, and the division of your spoils between band members. Don’t expect to make millions right away – it’s probable that you’ll only make petrol money before you start drawing larger audiences. But in lowering your expectations in this regard, every little handout you receive will seem all the sweeter. The only reason you’re receiving any of this money at all is that you’ve actually put a band together, learned a bunch of songs and performed them to the best of your ability, so give yourselves a pat on the back. And do not shy away from asking the promoter or venue owner directly for your money – they knew this was coming. Some of these people can be upfront and approachable, others like to sidle off and hope you forget. Knock down the office door if you have to, because you’re no pushovers.
Don’t fall into the ‘all gear and no idea’ stereotype either. By all means treat yourself to better sounding and better made equipment as you progress, but at this stage you’re not going to win as much respect if you show up with an all-guns-blazing ’59 American Strat that you can barely play than if you wreak auditory havoc with your £200 Squier surging through a Roland cube. Don’t squander your fortune on lavish gifts – purchase only what’s needed for the continuation of your band. This doesn’t include strippers and champagne.

Sex and Drugs and Rock and Roll

This hackneyed threesome is the downfall of many a serious artist. Many view the two former proclivities as a reward or even a right earned by their proficiency in the latter; others abuse them by way of a coping mechanism, numbing themselves to the stresses of a highly demanding schedule. Dipping your toes into these murkiest of waters rarely end up improving your chances of success. Ego boosts are fine, but excessive quantities tend to result in egomania. And mania of any kind is generally bad.
The ‘no boyfriends/girlfriends’ rule may seem a trifle unnecessary, but outside involvement does often spell trouble for a band. Just look at Spinal Tap or Courtney Love. What this rule is really trying to achieve is the preservation of a set of values that the band’s survival depends on. Prior commitments must be honoured, and if this leads to conflict or even ultimatums, you’re going to have to talk it out. There’s no reason why, with careful communication and compromise, you can’t all achieve you goals. The most logical and sustainable approach is to reach a balance and keep it up.

Motivation, Such an Aggravation. 

Perhaps the most difficult problem of all is keeping yourself (and each other) going. When you find yourself penniless at the end of a string of dates and have no petrol money, when you’ve been practicing a new song you’ve been trying to learn for what seems like forever and it just won’t come out right and you can tell you’re all starting to hate it, when you’ve seen that one negative comment that just bugs you all day, you’re really going to need each other. Sure, support can come in the form of fans, of friends and of family, but the truth only comes from within the band itself. Because it’s a truth you’ve written together.
What you’ve got to realize is that life in a band is all about taking the rough with the smooth. You can’t expect to headline Wembley Stadium after only a few months – even a few years. You must absolutely be prepared to play to countless empty rooms for a pittance, and you must absolutely not allow this to faze you. Keep reminding each other why you started out; if your reasons are sincere, then you’ll be able to look beyond the immediate strife, and take from these less gratifying experiences the knowledge that you’ve found something you’re prepared to go through anything for. This is your art, and this is how you will suffer for it.
With any luck, you’ll flirt with disaster in each of these areas and learn firsthand how to come out on top. Sometimes being in a band can be like wading through treacle infested with lying sharks; sometimes, it’s more like learning to fly, and having the whole world cheer as they watch you soar overhead. Some people can take the criticism better than others; some people are quite happy to take a band to a certain level then throw in the towel and call it a day; some people literally care about nothing else. Maybe it’s not important to decide what sort of person you are yet. Maybe heed a few of these warnings, maybe dive in at the deep end. But most people would agree these are all risks worth taking – those moment when everything falls into place are worth any number of petty arguments and personal struggles.

As Coisas Mais Importantes Que Você Precisar Saber No Seu Youtube Channel

The most important thing you need to know about your YouTube channel, and where to find it


YouTube Subscribes Maketh YouTube Channels.

As we may have mentioned before, the best way to make the most of your YouTube presence is to put in the work. Time and effort, my friends — that’s the key!
It’s hard to put in work if you don’t know where to direct that effort though, so where does one start?
The first thing every channel owner should do is try to fully understand their presence on YouTube. So, that means learning everything you can about your channel, including:
  • the video count
  • average views
  • demographics
  • earnings
  • ad types
  • and more
But one of the most important details to know about your channel, as well as the most effective ways to guarantee consistent viewership, is subscribers.

Why is it so important to understand your subscribers?

Being the responsible channel owner that you are, I’m sure you have that subscriber number burned into your brain. But, where did your subscribers come from? Was it your artistic framing of Bucky The Cat cleansing his unmentionables? Or the gripping visual tale of grandma falling asleep over her french onion soup? And how did those particular subscribes make it to your page in the first place? What were they perusing that ultimately lead them to YOUR collection of brilliant videos? Knowing this will allow you to tailor your channel to your most active demographic and, hopefully, garner more subscribers than ever.

Enter the Subscriber’s Report.

You’ll be relieved to hear that YouTube has just released a new feature under Interaction Reports that will allow you to become an expert on your subscribers.  Check out the YouTube posting for all the details.

Live Nation Lança Facebook Messenger Bot

Live Nation Launches Facebook Messenger Bot


Live Nation is the latest company to launch a Facebook Messenger bot, using AI technology to notify fans of upcoming concerts, help them buy tickets and plan outings with their friends.
Live Nation promotes approximately 26,000 shows per year, while Facebook boasts a user base of 1.3 billion people. The app is designed to help fans pull up events at nearby venues, search their favorite artists, or browse through curated featured events. The app is designed to learn the preferences of the individual users and build a fan profile to serve up events they might want to attend in the future.
   Courtesy of Live Nation
The Messenger bot also makes it easier to coordinate events with friends, enabling multiple users to chat within the bot and make group purchases. Once fans find an event they’re interested in, they can purchase tickets within the Messenger bot and link their Live Nation account to expedite check out.
Facebook recently opened up its API to companies to add Messenger or SMS bots and according to a recent article in Forbes, UX technology is expected to expand in 2017 and get better at having conversations with users. BET launched a Facebook Messenger bot for its four-day festival earlier this summer, as did the Outside Lands Festival in San Francisco. There's also a Game of Thrones bot to test fans knowledge of the show, a bot that will deliver you Dad Jokes and a dating bot called Foxsy.
"Concerts are extremely social experiences, and we’re excited to introduce a concert discovery tool that embodies that social spirit," said Lisa Licht, Live Nation's Chief Marketing Officer tells Billboard in a statement “Whether fans choose to interact with our new bot one-on-one, or get their friends involved in the planning, we think they’ll have a lot of fun finding shows to go to."
 
   Courtesy of Live Nation
Live Nation’s bot for Messenger is live for North America. To start chatting, fans can search for ‘Live Nation Concerts’ in the Messenger app, or visit Live Nation Concert’s profile page and click the ‘message’ button. 

Amazon Music Com Alexa Agora Suporta IOS E Android

Amazon Music Enlists Alexa for Its iOS and Android Apps


Amazon Music has a voice, and of course her name is Alexa. The tech-and-commerce behemoth announced on Tuesday that the resident voice assistant found on Echo devices is now available in the Amazon Music app on both iOS and Android devices.
Starting today, Amazon Music users (the company doesn't release subscriber figures) can access Alexa within the app by using the push-to-talk function, after which they can ask her to play music using the same prompts as they would on Echo or Dot speakers. You could say something like, "Play songs by Puerto Rican artists" or maybe, "Play songs about nuclear war"... stuff like that.
"Amazon Music customers already know and love Alexa from listening on Echo devices," stated Steve Boom, vp of Amazon Music. "Now our mobile listeners can enjoy an entirely new app experience that combines the power and simplicity of Alexa voice controls with the visual richness of the Amazon Music app."
To start accessing Alexa's helpfulness on your mobile device, Amazon says you'll first need to update the Amazon Music app.

quinta-feira, 28 de setembro de 2017

Como Os Supervisores De Música Criam Momentos Icônicos Para TV

How music supervisors create iconic TV moments

Reese Witherspoon on HBO’s Big Little Lies, whose music supervisor Susan Jacobs recently won the first-ever Emmy for Music Supervision.
 


The job was just recognized by the Emmys for the first time ever. Here’s how it works.


When Susan Jacobs took home the first-ever Outstanding Music Supervision Emmy Award at the Creative Arts Emmys on September 10 for her work on the HBO miniseries Big Little Lies, her win represented not only a triumph for the veteran TV music supervisor but a major milestone for an industry that has been instrumental in shaping some of television’s most memorable scenes.
Whether it was Sia’s “Breathe Me” on Six Feet Under, or “Zou Bisou Bisou” on Mad Men,or that infamous OC scene with Imogen Heap’s “Hide and Seek,” a well-placed song can amplify the emotional intensity and resonance of a moment, elevating it to fame. And while a flawless pairing of scene and soundtrack can feel perfectly serendipitous, these moments are almost always the result of someone poring through thousands of tracks and spending hours working with the show’s creative team to find exactly the right tune, to say nothing of securing permission to use it. That’s the job of the music supervisor, in a nutshell.
But while other aspects of TV production that are just as important to storytelling — including costume design, makeup, and music composition — have been recognized by the Emmys and other awards bodies for years, this essential component of television is only now starting to receive accolades on the same level. 
This year marks the first time the Emmys have had an Outstanding Music Supervisioncategory, and while there could only be one victor (in addition to Jacobs, the inaugural Emmy class for Outstanding Music Supervision included Kerri Drootin and Zach Cowie for Master of None; Thomas Golubić for Better Call Saul; Manish Raval, Jonathan Leahy, and Tom Wolfe for Girls; and Nora Felder for Stranger Things), the moment is being celebrated all across the tight-knit music supervision industry as a major step in finally receiving attention for the crucial role music supervisors play in crafting the mood of a TV show’s most pivotal moments. (Also notable: Unlike the other music-related Emmy categories, like Outstanding Music Composition or Outstanding Music Direction — where the 2017 nominees were nearly all male — the Outstanding Music Supervision category boasted a much more gender-diverse slate, with several women nominees and a woman winner.) 
Still, even as the rise of peak TV has spurred an interest in and recognition for the job, and even though there are more websites than ever devoted to exploring the use of music on TV, there’s a lot that people don’t know about how it works. So to get a better sense of what music supervision entails, I spoke to many of the most distinguished names in the industry — including some of this year’s inaugural Emmy nominees — about how their work has evolved, the ins and outs of what they do, and why they think their field is finally starting to be seen as the vital creative endeavor that it is.

What is music supervision?

Put simply, music supervision is the job of sourcing the songs that make up the soundtrack of a TV show or movie. In addition to actually choosing the music, supervisors are responsible for “clearing” each song with its publishers and copyright holders, by obtaining permission to license it so that it can be used legally.
While TV writers themselves will occasionally build a scene around a specific song, like The Office’s cringeworthy “Life Is a Highway” road trip montage in season five, for the most part, a music supervisor works with a show’s producers and writers to come up with song choices that fit scenes, illustrate the emotions of characters, and help create the desired atmosphere.
Maggie Phillips, who works on three different FX series — FargoLegion, and Snowfall — says one of the most important aspects of the job is the ability to occupy a character’s state of mind, and to craft an appropriate musical palette by relying on a heightened sense of empathy.
“You have to be very empathetic to do this, because you have to be able to put yourself in all these characters’ lives and feel what they’re feeling,” Phillips told me. “You’re listening for a bunch of different people, and that would probably be challenging be if you don’t have a lot of empathy. That’s why I know I’m good at my job — I used to be empathetic to a fault.” 

What are some common misconceptions about the job?

The opportunity to select music for a show may sound like a dream job, but while many music supervisors are grateful to be in their specific line of work, they stressed that there is a lot more to the job than just browsing Spotify or thumbing through record store racks all day.
“I think the largest misconception is just that music supervision is about having good taste in music,” Rob Lowry, who currently works on Freeform’s The Bold Type and was previously involved with FXX’s Man Seeking Woman, told me. “Sure, that's a part of it, but it encompasses many things. You're dealing with budgets, you're negotiating fees, researching copyrights ... it's all one big puzzle.”
Thomas Golubić, who was nominated for the inaugural Music Supervision Emmy for his work on Better Call Saul and who previously worked on Breaking Bad, highlighted the differences between the work of a music supervisor and that of a composer.
“In many ways, the composer’s role — not always, but very much in Better Call Saul and Breaking Bad — is to be in the chair of the audience,” he told me, explaining that composers are often writing music that heightens or reacts to the emotion of the moment and doesn’t necessarily factor into a longer-term character and plot arcs the way a music supervisor’s selections might. “[Viewers] don’t have any more information [about an episode or a plot] than what they have in front of them. Whereas the supervisors are very much crafting and arcing out ideas that we are changing and revising as we go.”
It’s also important to understand that music supervisors are but one part of a larger storytelling organism. Kerry Drootin, who was Emmy-nominated for Aziz Ansari’s Netflix series Master of None alongside her co-supervisor Zach Cowie, noted that the job necessitates working toward achieving the vision of a show’s producers, which can clash with a supervisor’s personal taste.
“There’s a case like Master of None and these rare unicorns of shows where you can actually [choose music that appeals to you personally], but they’re pretty few and far between for the most part. A lot of people think you just get to put in your favorite songs and it’s super cool and ‘I have great taste, so I’m going to show it off,’” Drootin told me. “In reality, you’re working for the producers, and you have to help make the show that they want. A lot of times you’re dealing with music that might not be your favorite, and you really have to get your ego out of the way a lot more than a lot of people expect.”
While music supervision bears some passing similarities to the record industry job of A&R — a.k.a. “artists and repertoire” — in terms of discovering new artists and music, being a TV music supervisor doesn’t provide nearly as much of an opportunity to create a platform for rising artists as many might believe. The field is actually rather technical, requiring knowledge of how to track down the owners of a song’s publishing rights and the way to properly clear a track for use on a show. 
“A lot of it is creative and listening to music and finding that perfect spot. But that takes a lot of trial and error and a lot of time, and then there’s a lot of production and paperwork and a lot of negotiations of dealing with budgets and dealing with the rights and clearance,” said Phillips. “There is some discovery of artists, but it’s much more about discovery of what tools work to tell the story and add to the story and the characters.” 

Sometimes the clearance process is a breeze. Often, it’s not.

Since music supervisors frequently pull from all over the music world and all different time periods (as opposed to what’s currently on the radio in the US), there’s rarely a standard way a placement happens. This can sometimes require kissing up to a song’s publisher or the artist themselves — and sometimes there’s plenty of difficulty in just figuring out how to make a clearance request in the first place.
One of the most instantly recognizable songs to appear in last year’s surprise hit Stranger Things was the Clash’s “Should I Stay or Should I Go,” which plays at several important moments in the story and symbolizes not only the supernatural struggles of the missing Will Byers but also his relationship with his older brother, Jonathan. Stranger Things music supervisor and Emmy nominee Nora Felder recalls that getting permission to use such a well-known song was no small feat. 
“With Stranger Things being a first-season show, [“Should I Stay or Should I Go”] needed to be cleared purely based on the synopsis and scene descriptions provided, which proved to be tricky, because we were selling a new show no one had seen yet and it was about kids and monsters from an alternate world,” Felder told me. “Also, as the uses of this song evolved with every new chapter of Stranger Things, we needed to be even more cautious about each revised clearance request. We wanted to make sure that the Clash and their representatives did not think we were trivializing the use of their song.”
But at least in the case of “Should I Stay or Should I Go,” there was a straightforward path to getting Stranger Things’ proposal in front of the right people. Occasionally, the question of whom to talk to about clearance is more muddled than you might think.
For Drootin, Master of None’s penultimate season two episode, “Amarsi Un Po’,” hinged on the titular Lucio Battisti song, and tracking down the rights holder — Battisti’s widow, Grazia Letizia Veronese — was a herculean effort. Though the majority of rights to Battisti’s music is controlled by major labels and publishers, “Amarsi Un Po’” is controlled by Veronese, and in Drootin’s preliminary research, she found that Veronese seemingly had never allowed for any of her late husband’s music that she controlled to be used for TV shows. 
“I spent months on it,” Drootin recounted. “Zach [Cowie] is the sweetest guy in the world, and he’d send me these [messages] like, ‘Hey, just checking in. Aziz really needs this song.’ Of course it’s like the one song [Ansari] was dead set on. There were so many times where I was like, ‘I’m done; I can’t spend my life on this song. It’s crazy — I have other shows, I’m doing other things, I have to move on. Pick a backup.’ And they wouldn’t.”
The break finally came when someone at Universal Publishing, which controls some of Battisti’s music, connected Drootin with the company’s Italian office, which managed to get her proposal in front of Veronese. 
“I got this email from her that was like, ‘Yeah, we’d love to do this. Next time just reach out to me directly; this could have gone a lot smoother. You could have had an answer months ago!’” Drootin said. “It all worked out literally two days before the mix. I had [spent] five or six months on it, and I really didn’t think it was going to happen. We’d just picked a backup, and then this one came through really at the last minute.”
And Cowie says he couldn’t be more impressed with his colleague’s work on the season. “Kerri blew all of our minds with [her] continued creative input as well as her skillful navigation of the extremely tricky Italian repertoire we chose to lean on,” he told me.
Yet even when making contact is easy, sometimes the process of convincing an artist to allow a show to use their song can be an incredibly time-consuming endeavor. 
“There was a song I cleared for Fargo season two that I kept talking to one of the songwriters once a week [for an hour], just shooting the shit, chatting, hand holding, so they would agree to give it to me,” said Phillips. “That’s the part people don’t understand is clearing songs — there’s no rhyme or reason to it, and it’s not the same for each song [or] even each part of the song. You have to manage tons of relationships and know how to work with many different personalities.”

What is the typical dynamic between supervisors and other people working on a show? 

For many shows, the process of sourcing music starts with a conversation between the show’s writers and producers as work begins on a season. 
“Our practice generally for Better Call Saul is that we’ll meet in the beginning of a season with the writers’ room before they’ve written any scripts yet,” Golubić told me. “All they have are outlines and a general sense of the arc of the characters. We start to calibrate almost a seasonal arc that is going to be touching upon some of those themes, developing some of those textures, carrying those characters into new areas of music, potentially, or new fascinations, or introducing new characters that have new palettes.”
Manish Raval, a 2017 Emmy nominee alongside Tom Wolfe and Jonathan Leahy for the trio’s work on Girls, said that throughout the show’s six-season run, he and his co-supervisors were constantly gathering music that elicited a strong reaction in them and that they felt could potentially be right for the show.
“Anytime we’re supplied a scene where we have to find music for it, the first thing we like to go to is this bag of tricks we’ve set aside — these are things that we’ve had emotional responses to, [so] let’s see if any of these work in the scene,” Raval told me“Now, if we can’t find anything there, then we do the scouring of trying to find something similar, or maybe they have an idea that they’d given us direction for, if it’s something so wildly different than what our initial response is.”
In the case of working on a show with a very distinct authorial vision like Lena Dunham’s on Girls or Aziz Ansari and Alan Yang’s on Master of None, a close, collaborative relationship is practically required between the music supervisor and the creators.
“We always felt like [Dunham] was the final say [on Girls], and over the years of getting to know her more and more, we wanted to find what her personal taste was,” said Raval. “The way we operated was that we had a very fluid musical relationship. … Even when we finished working on a particular season and you go on hiatus and see each other next year, we never stopped working with each other. We just had a year-round continuous musical friendship.” 
Before starting work on Master of None, Drootin had previously worked with Ansari and Yang on the NBC series Parks and Recreation, and said she felt that a lot of Parks and Rec’s music-heavy scenes were Ansari’s. In contrast to Master of None, a lot of Parks and Rec’s songs were written in as jokes (like Andy’s band Mouse Rat’s Lil Sebastian ode “5000 Candles in the Wind”), and that made working on Master of None a much more intensive experience for her as a music supervisor, since it relies so heavily on sourced music.
“I knew [Aziz] was going to definitely have ideas for what he’d want for Master of None, but this show is way more wall-to-wall music,” said Drootin.

Why do supervisors think they’re finally receiving mainstream recognition?

“The level of content has risen so much. You start with The Sopranos and The Wire, and now there are so many excellent programs you don’t even have time to watch them all,” Fargo’s Phillips told me. “As the content has risen, excellence is the norm now as opposed to the anomaly. Excellent storytelling demands excellent production design, acting, editing, lighting, and then also music.”
While the rise of Peak TV coincides with increased exposure for music supervisors, the efforts of the Guild of Music Supervisors cannot be overlooked. The nonprofit organization was founded in 2010, with the mission of both being a resource for working music supervisors across different visual mediums, including film and TV, and raising awareness of the profession among other sections of the entertainment industry. 
Better Call Saul’s Golubić, who now serves as the guild’s president, has plans to continue to develop a community within the music supervision world, as well as to increase the industry’s recognition and visibility. In particular, now that the Emmys have added a music supervision category, having a similar category added to the Oscars is one of the guild’s major goals. 
“From my perspective, the recognition of this new category had a lot to do with efforts by the Guild of Music Supervisors, which has only been active for less than a decade,” Stranger Things’ Felder told me. “Before the guild, we really never had a unified voice to speak out on our behalf. Due to the tireless efforts of a handful of music supervisors calling for change, the guild was formed and became our voice.” 
Another reason Golubić believes music supervision is garnering more attention is that Peak TV has made it abundantly clear that television is naturally a great place to showcase music, because its fluidity allows for a show’s relationship with music to change and evolve over the course of its run.
“I think [the increased attention on music supervision] is really reflective primarily of the fact that television has become, in my mind, the best place for music supervision work, partly because you’re dealing with time constraints and you’re dealing with budget constraints and you’re dealing with serialized stories, which means that you can use music in a way that is a little more shifting over the course of time,” he said. “Some shows may use music very minimally in the beginning and then realize ‘We’re missing an opportunity here,’ and you can course-correct.” 
The Bold Type’s Lowry also suspects that music supervision’s increased prominence stems in part, at least from the music industry’s perspective, from the fact that licensing and clearance fees are accounting for a larger share of a diminishing music revenue pie.
“I think that soundtracks have always been a cool thing. I remember being a kid and buying the Armageddon soundtrack or the Titanic soundtrack or Reality Bites or Almost Famous,” he told me. “But I think it’s taking a little bit more of a front-and-center approach right now because sync [licensing songs for use in visual media like TV shows or video games] is a huge way — and one of the big and only ways — for artists to make money, and there’s money to be made for them. So along with audiences focusing on it, [getting music into TV shows is] a huge priority for artists and labels.”

Even with music supervision’s increased profile, there is still work to be done

The new Emmy category is a major step toward music supervisors receiving the same level of credit and exposure as other behind-the-scenes creative players. Golubić stressed the importance of better pay, explaining that a typical salary for a music supervisor is “closer to your local Starbucks barista” than to that of a composer.
Perhaps that’s why Jacobs told Variety following her win, “We’re sort of like the bastard children” of the TV world.
As Peak TV continues to dominate the media landscape and fans keep becoming more invested in different elements of the television series they follow, music supervision will only become more important. And the goal of the music supervision industry is to leverage that interest into recognition and exposure for the people spending the long hours finding songs, tracking down their rights, and helping get them to the screen.

terça-feira, 26 de setembro de 2017

3 Maneiras Do Seu E.P.K. (Electronic Press Kit) Se Destacar

3 ways for your E.P.K. to stand out


There have been many posts written on how to create an E.P.K. (also known as an Electronic Press Kit) — what to include, where to host it, and so forth. But what about how to set your EPK apart from all the rest?
How can you create an EPK that works for you, as well as all those who receive it? After all, submitting an EPK that serves its purpose means it gets you the “yes” you’re looking for. Isn’t that what we all want?

Here are 3 things you can do with your EPK so it’ll not only make an impression, but deliver results:

1. NICHE DOWN

Your EPK is your digital pitch to land a job. Much like submitting resumes, it makes more of an impression when your cover letter/resume is specific to the job to which you’re applying.
It makes more of an impression to send an EPK tailored specifically to songwriting when you’re looking to land a publishing deal and one tailored specifically to live performance when you’re looking to secure a gig/tour.
If you have various skill sets, create separate versions so the EPK you send a booking agent isn’t filled with details on your latest songwriting collaborations or licensing placements, information that is irrelevant for them to identify whether or not you’re a good fit for their venue.

2. BRING THEM HOME

While you can host your EPK on various hosting sites, or attach a PDF or zip file (which many professionals prefer you NOT do) in an email, I’d recommend you create a single page on your website with anchor links to your various EPKs. That way someone can skip straight to the presentation of your bio, music, and press quotes that are most relevant to them. You can also host PDFs of your EPKs on your website, making it available for easy viewing or downloading.
Hosting the information on your own site brings them into your territory, giving them the option to look around at what else you’ve got going on with your career. It also helps you avoid issues with someone else’s site being down due to scheduled tech updates, or an email getting routed to the spam folder due to a suspicious attachment.

3. MAKE THEM AN OFFER

Too many EPKs list chronological facts and figures; they fail to sell a story. Why YOUR band? Why should they pay attention? What’s in it for the person looking at your EPK? Is there a story to which they — and, more importantly, their audience — can connect?
When creating an EPK, remember to focus on what you’re offering the people who will see this information. If it’s for booking a tour, what do YOU bring to the stage? If it’s for landing a publishing deal, what do YOUR songs elicit in listeners? Overall, how will working with you make THEIR lives easier?
Look at the EPK you have now. What message does it send? Does it tell a story or does it simply present lists, dates, and names? Always remember that industry professionals get pitched to nearly 24/7. Stand out from the crowd by making their job as easy as possible. Tell them you’re incredible to work with by showing them how incredible the work is that you present to them. Put in the work and you’ll get the work.