Brad Paisley's Love And War - Novo Album Com Menos!

Brad Paisley's Love And War Visual Album A Not-So-Costly Labor Of Love

First of all thanks to Chris Talbott  for this article.

There has been much public hand wringing over the negative changes brought to the music industry by technology. Less gets written about the benefits – such as greater artistic freedom through better economics.

Take country star Brad Paisley’s new visual album for his latest release, Love and War. Billed as the first of its kind in the genre, the 62-minute film would not have been possible five or 10 years ago in traditionally thrifty Nashville. The project would have cost millions of dollars and required dozens of people.

Today, Paisley did it in large part with friends, staff members and close colleagues for a fraction of the cost, producing a vivid, emotionally engaging collection of 16 videos and intersticials that enhance Love and War, which debuted last week. The film was released Friday and is an Apple Music exclusive for the week.

“I don’t think you could have done this back then,” Paisley said at a preview showing of the film at the Country Music Hall of Fame and Museum’s CMA Theater this week. “And also, think what the helicopter shots would have cost before drones. I think the ‘Remind Me’ video with Carrie Underwood, which was a helicopter in the desert. … That was a $300,000 video just for that: just walking through the desert. And that was the year before drones. It went from $300,000 to $15,000 in a year.”

Compiled from archival footage and a combination of high-end cameras and handheld phones, the film looks professionally done. But elements were completed by nonprofessionals. For instance, Paisley edited a few of the videos himself, as did a touring staff member who shared his computer skills with the singer-guitarist while on the road.

Paisley said he proposed the idea to Sony Music Nashville executives, who responded with an emphatic, “Yeah, right.”

“And they have no idea how right they were because this should not have worked,” Paisley said. “A lot of this was done in the last month with me riding around Franklin like an idiot in the back of a truck.”