Shazam Finalmente Adicionou Vídeos De Música

Shazam Has Finally Added Music Videos

First of all thanks to Hugh McIntyre or this article.

2016 has already been a very big year for music-identifying app Shazam, and now a very visually-appealing new feature has finally come to one of the world’s most popular mobile programs. The company recently announced that after all these years in business, video has made it to Shazam. Starting this week, whenever a user Shazams a song they don’t know, the app will reveal the information it always has, such as the artist, song title, etc., as well as a relevant music video. To make this happen, one of the world’s most popular musical apps partnered with video content-focused startup Vadio, which is tasked with bringing video to apps, websites and programs that have been missing out.

In order to begin watching the chosen music video, users will have to actually click the icon, as it does not begin automatically streaming. Once the first video has concluded, Vadio’s algorithm will step in and begin another relevant clip, which both companies hope will spur music discovery. These music video channels can be based on genre, similar songs, or even clips that look alike.

While supplying video content is easy enough for big stars with many proper treatments, not every song that will be Shazamed has a music video. In fact, many of the tracks that users are looking for information about likely won’t, as they might not be big hit singles that were lucky enough to be gifted with a marketing budget large enough to include a music video. Vadio CEO Bryce Clemmer confirmed in an email that for every song that doesn’t have a proper music video attached to it, “The highest quality and most relevant video will show,” which could mean anything from lyric videos to those shot by fans at concerts and performances. 

The initial launch into the video world seems to be a limited one to begin with, as Vadio only has a deal signed with Warner for the rights to play that label’s content. Warner is one of the three majors, and the company controls an enormous catalog of music and music videos, but that still leaves Shazam missing out on content from both Universal and Sony, as well as many independent labels.

With over one billion downloads and over 120 million monthly active users, it’s a bit surprising that it took Shazam this long to decide that video was a good addition. Many of the most popular streaming music platforms have started to focus their efforts on video, and it is looking more like that vertical will help push the future of music. If this initial jump into the video world ends up being popular among Shazam’s millions of users, deals could be struck with other content owners to add to the platform, and with the company having just achieved profitability (at least according to those at the firm itself), the musical giant may have the cash to make video a large and truly important part of the app in the near future.