Meus Efeitos Sonoros Para Game No Celular (IOS) Video

My Sound Design For Mobile Game IOS

Hi to all! Well, I did this sound design a couple weeks ago for a costumer. 

All sounds are original and were recorded and produced at Power Field Studio 

Watch the video below.

Este Tutorial Disseca Os Sintetizadores Na Música de Stranger Things’

This music tutorial dissects Stranger Things’ synth-heavy score

Fall TV is kicking into high gear soon enough, but until then Stranger Things is more than happy to continue dominating TV headlines (sorry The Get Down). And in the latest bit of Stranger Things-related ephemera: Justin Delay of the music website Reverb breaks down exactly how the show’s synth-heavy soundtrack came to be. Composed by Kyle Dixon and Michael Stein of the band Survive, the Stranger Things score references everything from John Carpenter films to Tangerine Dream. And Delay explores all those references—and how to replicate them—in nitty-gritty detail in Reverb’s new video. 

Although the 15-minute video is aimed at musicians, anyone can enjoy hearing the Stranger Things score come to life with the help of Delay’s impressive synthesizer collection. For more on the topic, check out Sean O’Neal’s explorationof the score’s musical context. Or just buy the show’s soundtrack, which is currently available digitally and will be released as a CD on September 16.

E-Mail Marketing Para Músicos! Guia!

A Simple Email Marketing Guide for Musicians

Email is dead. Just like rock is dead right?

Wrong.

Email is the #1 way you can reach your fans as a musician. Even if you have a kick-ass website, a behind the scenes Youtube page and a hyperactive Twitter account, your fans probably won’t check those every day.

But do you know what they actually check every single day?

Their emails.

That’s why email isn’t dead. It’s as relevant as ever for telling your fans about new tour dates, videos, songs and anything you think your fans would like.

Sure, it might be old fashioned. But it’s the same type of old-fashioned as classic rock is. Teenagers still listen to Zeppelin, just like you should still reach your fans using email.

How to Set Up an Email Account

You’ll need a 3rd party service like Mailchimp or Aweber. You don’t want to email from your personal account because mass emailing through Gmail simply doesn’t work for a lot of technical and logical reasons that we don’t need to get into here.

Aweber has a really great guide on email marketing for musicians, but their service costs so just go grab the free guide and then sign up for Mailchimp.

Mailchimp is free for the first 2,0000 subscribers so you’ll have plenty of time before you need to shell out some money for maintaining your list of fans. By then, 2,000 subscribers should be able to net you some extra cash via album sales, merchandise or from just coming to your show.

There are other services, but none as easy and fun to use as Mailchimp. I personally use Aweber because of a lot of statistical tools and nerdy stuff like that but you don’t need all that crap for talking to your fans.

How to Get Fans to Sign Up

Even a well known band can get frustrated with a lack of signups. It’s not really about the quality of your music, it’s about the noticeability of your signup box.

We’ve been over the importance of calls to action in recent posts, but I’ll explain it a little more.

If you’re going to focus on email signups, your website has to reflect that. Don’t put your signup box somewhere on the bottom or buried in a bunch of other stuff.

Put it right there in front of your fans’ eyes. Put it above the fold, which means on the part of the website that’s visible immediately before you have to scroll down. It should definitely blend into the design, but it still needs to grab the visitor’s attention.

Focus On Email Addresses

You can design your signup boxes so that your fans need to put in their name and location along with their email. This is great if you want to know more details about them and where they live. It’s always good to know where most of your fans are located since you can structure your tour dates around those locations.

However, the more fields a person has to fill out on a signup boxes, the less likely they are to sign up. So if you’re going for volume I would recommend using just the “email” field. That way you get more people signed up on your list, and if they want to start a dialog with you they will inevitably respond to your emails and start a conversation.

It might look less personal upfront, but it’s better in the long run.

Give a Gift

A popular way of getting people to sign up to email lists has been to offer a free eBook or report on a topic that the reader is interested in.

Marketing blogs give special reports on marketing advice. Photography blogs give photography tips etc.

Your band is definitely different than these blog sites but you can still give your fans an incentive to sign up.

• Free Single - You can give away a free unreleased single that they can’t get anywhere else.
• Free Video - You can give them access to a music video or a live performance.
• Free EP - If you aren’t too worried about selling your music you can give away some of your music. An EP might be a great choice because you’ll give your fans a taste of the EP, giving yourself an opportunity to sell them your album later down the line.

Those are just some examples. You could even give them access to your “private EPK” for signing up that has a little bit of everything: music, videos, bios and pictures.

Asking people to sign up is a tricky thing because many people are overrun with emails from a hundred different websites. But if you offer them something in return, they’re more likely to sign up.

The Importance of Autoresponders

Autoresponders are the emails that you can set up to go out automatically. These are golden in the marketing world, but you can also use them to your advantage while not pissing off your audience.

Use autoresponders to tell your story. If you have a funny story from the studio or a cool way you wrote your hit single then write it down and put it in an email.

Say you set your funny studio story to go out after 3 days and then your songwriting story goes out 3 days after that. Then everyone on your email list gets the same experience, whether they signed up today or two weeks from now. They still get to hear both of those stories because they get the same emails through your autoresponder.

How to Use Broadcasts

Broadcasts are the opposite of autoresponders. They’re emails that you send out manually on a specific day and they go out to everyone who is on the list at that time.

Look at them as being more time sensitive, as opposed to the evergreen content of your autoresponder emails.

Use the for:

• New tour dates
• New shows in town
• New members of the band
• New album being recorded or coming out.

Basically, broadcasts are news about your band. Whenever you have something to say about stuff that’s happening right now and won’t be happening at all times, that’s when you use broadcasts.

How Often Should You Email?

If you set up your autoresponders so that they go out every now and then, your fans will remember you.

Couple that with the occasional broadcasts when you have some extra news and you’ll start developing a following of fans that like your stories and listen to your music.

A monthly broadcast of everything that’s gone on in the last month is also a good idea if you don’t have a ton of great stories to put in your autoresponder series.

What Else?

Well there are a ton of resources out there about email marketing that you can check out.

• Music Industry How To has a good beginner’s guide about email marketing for musicians.
• Know The MusicBiz has 10 email marketing tips for musicians.
• The DIY Musician from CD Baby has a good email marketing guide for musicians as well.

Make no mistake, email marketing is one of the more powerful promotional tools you can have as a musician.

Don’t hesitate to use it. It might just explode your fanbase.

In conclusion, I’ll leave you with the #1 email tip you should follow when emailing your fans:

Quest love É a Novíssima Arma Da PANDORA Contra Apple E Spotify

Quest love is Pandora’s newest weapon against Apple and Spotify

As Pandora gears up to challenge Spotify, Apple Music, and Tidal, the internet radio pioneer is going to need all the star power it can get.  With artist relationships, exclusive releases, and music curation becoming competitive weapons in the streaming music war,  Pandora doesn't have much choice. 

It's a good thing Questlove stopped by. The Roots drummer, NYU professor, and tireless party DJ just partnered with Pandora as its first artist ambassador and will soon host a radio show called "Questlove Supreme." 

Whether or not it was obvious when Pandora made a string of expansion-minded acquisitions last year, this type of partnership has become crucial as Apple Music's star-studded executive team has tapped into its extensive industry network (and Apple's cash reserves) to bring on household names from Drake and Elton John, even aiming squarely for Pandora's legacy territory with the launch of its Beats 1 radio station. For its part, Spotify recently hired Troy Carter to head up its artist relations efforts. 

This is a natural move for Pandora, which has been sharpening its focus on artists for some time, aided in no small part by cofounder (and one-time  touring musician) Tim Westergren. The partnership is also well timed: Pandora plans to launch a new Spotify-style, on-demand streaming service before the end of the year. 

CD's Continuam Dominando No Japão, Embora o Streaming Continua Murmurar

Compact Discs Still Dominate in Japan, Though Streaming Continues to Bubble Up

The Recording Industry Association of Japan (RIAJ) has released its half-year figures for 2016, and the results are predictable.

Digital revenues -- including streaming, album and track sales, music video and mobile ringtone sales -- totaled $255 million in the first half of the year. In the previous six-month period (the combined third and fourth quarters of 2015) the digital industry had a value of $236.7 million.

Japan has long adored the compact disc -- including 3" and 5" singles, rarely seen stateside -- a predilection partly sustained by the country's strong preference for local repertoire and love of limited, collectible releases. However, the writing is on the wall regarding streaming's ascendence, and Japan will be no exception, though it clearly continues to be an uphill climb for this "new" digital industry.

Indeed: $991 million was spent on CDs so far this year -- the highest-selling format in the country. Just $7.1 million was spent on vinyl. In total, the physical market -- including audio and video sales -- so far this year is said to have generated $1.9 billion in revenue. 

Line Music, a subsidiary of South Korean web giant Naver, was technically the first "full-feature" streaming service in the country. Sony previously had operated its expensive -- $14.50 per month -- Music Unlimited service. Music Unlimited was shut down earlier this year, replaced by the Spotify-powered PlayStation Music in early 2015, which is not available in Japan. Apple Music launched in the country later that year, and Spotify is expected a full rollout relatively soon.

O Karaoke No Carro Com James Corden Esta Dando Um Incremento Aos Artistas Da Música

James Corden's Carpool Karaoke Gives Music Artists A Huge Boost

First of all thanks to Liv Buli for this article

Rumor has it that James Corden’s celebrated serial segmentCarpool Karaoke will be taking on a life of its own, with a deal for a full blown 16-episode series inked between CBS and Apple Music (Well, not exactly a rumor, the deal was confirmed in late July).

The series has proved a boon not only to The Late Late Show host himself and the various celebrity guests who have graced the passenger seat, from Lin-Manuel Miranda to Adele (whose rendition of Nicki Minaj’s solo in “Monster” that has been viewed more than 120 million times on YouTube to date), but also to the artists whose music has been crooned.

According to recent data from Nielsen Audience Insights the episode featuring first lady Michelle Obama led to a distinct lift for tracks from artists Stevie Wonder, Beyoncé, and fellow passenger Missy Elliot.

According to recent data from Nielsen Audience Insights, there is a marked increase in activity for the songs performed in James Corden’s Carpool Karaoke. Graphic courtesy of Nielsen.

The week of the segment’s airdate on July 20th, fans streamed Elliot’s “Get Ur Freak On” close to half a million times on demand, a 22.7% increase from the week prior. This was the most dramatic lift, with consumption of “Signed, Sealed, Delivered” spiking 7.9% and Beyoncé’s “Single Ladies” rising 6.4%.

The impact is quite marked on Pandora as well, where in the week following the segment activity is up across all three tracks. Station adds jump more than 140% for “Signed, Sealed, Delivered,” 40% for “Single Ladies,” and close to 200% for “Get Ur Freak On.” Adele’s “Monster” clip also spurred a notable 522% increase in station adds back in January.

Artists’ social media followings also see a surge thanks to Carpool Karaoke. For instance, Missy Elliot’s new Facebook page likes increased by 1300% the week ending July 26. Followers on Instagram and Twitter were up 187% and 24.5% respectively, and her Wikipedia page saw 315% more traffic than the week before.

One can only hope that the positive impact for featured artists continues once the series branches out. While the segments will continue to air on The Late Late Show, the show itself will no longer be hosted by Corden. The announcement of exactly who will serve as host, and when the show will premiere, is yet to come.

8 Maneiras Onde A Música Trás Benefícios ao Cérebro

8 Ways That Music Benefits Our Brain

Since music is such a big part of our lives,  it would be interesting and useful to have a look at some of the ways we react to it without even realising and how music benefitsyour brain.

Of course, music affects many different areas of the brain, as you can see in the image below, so we’re only scratching the surface with this post, but let’s jump in.

“Without music, life would be a mistake” – Friedrich Nietzsche

1. Happy/sad music affects how we see neutral faces

We can usually pick if a piece of music is particularly happy or sad, but this isn’t just a subjective idea that comes from how it makes us feel. In fact, our brains actually respond differently to happy and sad music.

Even short pieces of happy or sad music can affect us. One study showed thatafter hearing a short piece of music, participants were more likely to interpret a neutral expression as happy or sad, to match the tone of the music they heard. This also happened with other facial expressions, but was most notable for those that were close to neutral.

Something else that’s really interesting about how our emotions are affected by music is that there are two kind of emotions related to music: perceivedemotions and felt emotions.

This means that sometimes we can understand the emotions of a piece of music without actually feeling them, which explains why some of us find listening to sad music enjoyable, rather than depressing.

Unlike in real life situations, we don’t feel any real threat or danger when listening to music, so we can perceive the related emotions without truly feeling them—almost like vicarious emotions.

2. Ambient noise can improve creativity

We all like to pump up the tunes when we’re powering through our to-do lists, right? But when it comes to creative work, loud music may not be the best option.

It turns out that a moderate noise level is the sweet spot for creativity. Even more than low noise levels, ambient noise apparently gets our creative juices flowing, and doesn’t put us off the way high levels of noise do.

The way this works is that moderate noise levels increase processing difficulty which promotes abstract processing, leading to higher creativity. In other words, when we struggle (just enough) to process things as we normally would, we resort to more creative approaches.

In high noise levels, however, our creative thinking is impaired because we’re overwhelmed and struggle to process information efficiently.

This is very similar to how temperature and lighting can affect our productivity, where paradoxically a slightly more crowded place can be beneficial.

3. Our music choices can predict our personality

Take this one with a grain of salt, because it’s only been tested on young adults (that I know of), but it’s still really interesting.

In a study of couples who spent time getting to know each other, looking at each other’s top ten favorite songs actually provided fairly reliable predictions as to the listener’s personality traits.

The study used five personality traits for the test: openness to experience,extraversion, agreeableness, conscientiousness and emotional stability.

Interestingly, some traits were more accurately predicted based on the person’s listening habits than others. For instance, openness to experience, extraversion and emotional stability were the easiest to guess correctly. Conscientiousness, on the other hand, wasn’t obvious based on musical taste.

Here is also a break-down of how the different genres correspond to our personality, according to a study conducted at Heriot-Watt University:

To break it down, here is the connection they have found: [showads ad=secondl]

• Blues fans have high self-esteem, are creative, outgoing, gentle and at ease

• Jazz fans have high self-esteem, are creative, outgoing and at ease

• Classical music fans have high self-esteem, are creative, introvert and at ease

• Rap fans have high self-esteem and are outgoing

• Opera fans have high self-esteem, are creative and gentle

• Country and western fans are hardworking and outgoing

• Reggae fans have high self-esteem, are creative, not hardworking, outgoing, gentle and at ease

• Dance fans are creative and outgoing but not gentle

• Indie fans have low self-esteem, are creative, not hard working, and not gentle

• Bollywood fans are creative and outgoing

• Rock/heavy metal fans have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease

• Chart pop fans have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease

• Soul fans have high self-esteem, are creative, outgoing, gentle, and at ease

Of course, generalizing based on this study is very hard. However looking at the science of introverts and extroverts, there is some clear overlap.

4. Music can significantly distract us while driving (contrary to common belief)

Another study done on teenagers and young adults focused on how their driving is affected by music.

Drivers were tested while listening to their own choice of music, silence or “safe” music choices provided by the researchers. Of course, their own music was preferred, but it also proved to be more distracting: drivers made more mistakes and drove more aggressively when listening to their own choice of music.

Even more surprising: music provided by the researchers proved to be more beneficial than no music at all. It seems that unfamiliar, or uninteresting, music is best for safe driving.

5. Music training can significantly improve our motor and reasoning skills

We generally assume that learning a musical instrument can be beneficial for kids, but it’s actually useful in more ways than we might expect. One study showed that children who had three years or more musical instrument training performed better than those who didn’t learn an instrument in auditory discrimination abilities and fine motor skills.

They also tested better on vocabulary and nonverbal reasoning skills, which involve understanding and analyzing visual information, such as identifying relationships, similarities and differences between shapes and patterns.

These two areas in particular are quite removed from musical training as we imagine it, so it’s fascinating to see how learning to play an instrument can help kids develop such a wide variety of important skills.

Similar research shows this correlation for exercise and motor skills in the same way, which is also fascinating.

6. Classical music can improve visual attention

It’s not just kids that can benefit from musical training or exposure. Stroke patients in one small study showed improved visual attention while listening to classical music.

The study also tried white noise and silence to compare the results, and found that, like the driving study mentioned earlier, silence resulted in the worst scores.

Because this study was so small, the conclusions need to be explored further for validation, but I find it really interesting how music and noise can affect our other senses and abilities—in this case, vision.

7. One-sided phone calls are more distracting than normal conversations

Another study focused on noise, rather than music, showed that when it comes to being distracted by the conversations of others, phone calls where we can only hear one side of the conversation are the worst offenders.

After a survey showed that up to 82% of people find overhearing cellphone conversations annoying, Veronica Galván, a cognitive psychologist at the University of San Diego, decided to study why these are such a pain.

In the study, participants completed word puzzles while one half of them overheard one side of a mundane phone conversation in the background. The other half of the volunteers heard the entire conversation as it took place between two people in the room.

Those who heard the one-sided phone conversation found it more distracting than those who heard both people speaking. They also remembered more of the conversation, showing that it had grabbed their attention more than those who heard both sides and didn’t remember as much of the discussion.

The unpredictability of a one-sided conversation seems to be the cause of it grabbing our attention more. Hearing both sides of a conversation, on the other hand, gives us more context which makes it easier to tune out the distraction.

Then again, as we’ve explored before, getting distracted is often not such a bad things for various reasons.

8. Music helps us exercise

Back to music again, and we can see that just like silence doesn’t help us to be more creative or better drivers, it’s not much use when we’re exercising, either.

Research on the effects of music during exercise has been done for years. In 1911, an American researcher, Leonard Ayres, found that cyclists pedaled faster while listening to music than they did in silence.

This happens because listening to music can drown out our brain’s cries of fatigue. As our body realizes we’re tired and wants to stop exercising, it sends signals to the brain to stop for a break. Listening to music competes for our brain’s attention, and can help us to override those signals of fatigue, though this is mostly beneficial for low- and moderate-intensity exercise. During high-intensity exercise, music isn’t as powerful at pulling our brain’s attention away from the pain of the workout.

Not only can we push through the pain to exercise longer and harder when we listen to music, but it can actually help us to use our energy more efficiently. A 2012 study showed that cyclists who listened to music required 7% less oxygen to do the same work as those who cycled in silence.

Some recent research has shown that there’s a ceiling effect on music at around 145 bpm, where anything higher doesn’t seem to add much motivation, so keep that in mind when choosing your workout playlist. Here is how this breaks down for different genres:

Now if we team up these different “tempos” with the actual work-out we’re doing, we can be in much better sync and find the right beat for our exercise. If you match up the above with the graphic below it should be super easy to get into a good groove:

If you like that post, you should know that the effect of music in man is what separated him from other animals. Due to the high effect of music in the life of human being, it is capable of breaking boundaries to unit people from different background and cultural heritage.If you want to learn more about the importance of music, click here.