Sua Banda Pode Arrecadar US$20.000 No Kickstarter Com Estes Dois Passos

Your Band Can Raise $20,000 On Kickstarter with These Two Easy Steps

This is a guest post by Ian Anderson, the co-author of 100 Music Kickstarters to Learn From, a blog series that helps artists maximize their fund raising potential and avoid the 45% failure rate of music crowdfunding.

The headline is true, if you are willing to pay the price and don’t have professional standards.

If you’re the type who likes to drive a brand new Audi so people think you’re cool but you can barely make the minimum payment on your school loans every month, this proven tactic for raising $20,000 on Kickstarter is TOTALLY for you.

Brought to you by Swimming With Bears from the middle of Texas.

VIEW PROJECT | GOAL $20,000 | 57 DAYS | EMAIL 0 | FB 619

STEP ONE: Raise $5,000 through your existing Circle of Influence

You might question whether this is possible for bands with no mailing list and little to no following.

We’ve seen time and time again that raising $5,000 is within reach for most bands and solo artists.

I am not saying that it is a gimmee or that it will be easy.

It takes several key elements coming together in your project and lots of work bringing your project to the people, but it is possible to raise $5,000 through your existing Circle of Influence.

Your Circle of Influence is simply a list of the people in your life that you can bring your project to. This would include family, friends, fans, and even people that don’t know you yet!

The trick lies in making sure that you leave no stone unturned.

Let’s take a look at Swimming With Bears’ CanHeKick.It graph.

They have no email list and a small number of FB fans and they made it all the way to about $5,000 without a problem.

Now, all there is to do is raise the rest!

STEP TWO: Self Pledge $15,000

If you’ve made it this far, hopefully you’ve figured out how tongue-in-cheek this post really is.

Yes, it is well within reason to raise $5,000 from your existing Circle of Influence even if you have no email list or fan base.

It is, however, highly unlikely that you can raise $20,000 without some shenanigans.

Swimming With Bears appears to have made an obvious self-pledge.

I advocate against this possibility for 3 reasons.

1. It’ll cost you 8% to Kickstarter and Amazon
2. You can avoid this necessity by defining an optimal goal strategy using a combination of your Minimum Viable Project and Flex Goals.
3. It seems disingenuous to your backers.

But that being said, Swimming With Bears DID raise close to $5,000 from about 60 backers. That is an average of $83 per backer.  These amounts ARE doable for a relatively inexperienced band IF you are smart and IF you are willing to work.

If you are considering your own crowdfunding project, know that you can do it. Keep studying projects, especially in our 100 Music Kickstarters To Learn From series, and sign up for our 5 part email lesson in the sidebar!

Tags: $10000-$20000, 60 days, indie rock

Google Esta Fazendo A Busca De Sua Letra De Música Favorita Muito Mais Fácil

Google is making it much easier to find your favourite song lyrics

Google has signed a multiyear licensing deal with Toronto-based company LyricFind to "display song lyrics in [Google] search results," according to a Billboard report. 

The partnership was announced on Monday, which on the same day resulted in a new Google feature: When you search for a song's lyrics, Google shows a large portion of those lyrics at the top of the results.

Google's move into the lyric business will generate a new and "significant" stream of revenue for music publishers and songwriters, according to LyricFinder chief executive and cofounder Darryl Ballantyne.

"It should be a significant revenue stream," Ballantyne told Billboard. "I can’t get into the rates, but we expect it to be millions of dollars generated for publishers and songwriters as a result of this. It’s all based on usage. Royalties are paid based on the number of times a lyric is viewed. The more it’s viewed, the more publishers get paid."

Founded in 2004, LyricFind has "amassed licensing from over 4,000 music publishers" and provides lyric licensing and online services across 100 countries, according to its website. 

As a result of Google's partnership with LyricFind, user searches for song lyrics on Google will now display several stanzas of lyric text at the top of the page, with a link out to the full lyrics as well as an option to purchase or stream the song on Google Play — as seen below in a search for the lyrics to Steely Dan's 1977 song "Peg."

A search for "steely dan peg lyrics" reveals a large portion of the song's lyrics. Google

As Billboard notes, the company's partnership with Google in this new feature will likely have a significant impact on users' click-through rates to licensed lyric sites like AZLyrics.com, as well as to the slew of unlicensed sites.

Google's move may also hurt Genius, which has been building up its community of users who annotate song lyrics.

O Serviço De Música Digital Que Você Gosta É Um Mau Negócio

That Digital Music Service You Love Is a Terrible Business

Digital music appears to be dead as a standalone business, or at least on life support.

Every few months, the ongoing upheaval in the digital-music business forces its way into the public consciousness—Rdio goes bankrupt, Pandora hangs out a “For Sale” sign and then gets rid of its CEO, artists and labels ramp up their criticism of YouTube. Now we have Tidal in acquisition talks with Apple, while Spotify complains about Apple treating it unfairly.

The media and music community seem divided on whether an Apple-Tidal combination would be a good idea. Some say it would be a huge mistake for Apple  AAPL 0.30% , in part because Tidal hasn’t proven to be successful in either adding users or growing its business—although it has a number of popular features, including its access to artist exclusives.

Others, however, argue that buying Tidal may make sensefor a number of reasons, depending on the price.

From a macro perspective, there’s a common theme among all of these developments: Namely, that the digital music business is becoming an industry in which only a truly massive company with huge scale and deep pockets can hope to compete. And that spells trouble for Spotify and every other independent music service.

Rdio went bankrupt last year in large part because it couldn’t afford to make the licensing payments the record industry requires of streaming services. Deezer, a European service, postponed a planned initial public offering partly because its business is financially shaky for the same reason.

And within months of announcing that it was acquiring Rdio last year, Pandora was reported to be on the block (although co-founder Tim Westergren has downplayed that idea since he took over as the company’s CEO).

Tidal, meanwhile, has been shopping itself around almost since it premiered last year. It got a tidal wave of publicity because it was backed by hip-hop musician and producer Jay Z and a number of other artists, including his wife and fellow superstar Beyoncé. But the service has had trouble adding users, and is reportedly losing money at a fairly rapid pace.

Realistically speaking, Tidal must be acquired by someone, whether it’s Apple or Amazon (which is also trying to grow its music service) or even Rhapsody, another music service with which Tidal has also apparently had discussions. 

Rhapsody—which recently announced that it is renaming itself Napster, after the pioneering file-sharing network it acquired in 2011—has been around longer than almost any other streaming service, but is still racking up massive losses for parent RealNetworks.

Then there’s Spotify. Over the past couple of years, it has become one of the world’s most popular streaming services with 100 million subscribers, 30 million of whom pay a monthly fee. But like every other music service, Spotify has found it almost impossible to make money, primarily because of onerous licensing payments.

You can feel some of the tension coming through in the letter that Spotify sent to Apple, complaining that the company is using its control over the app ecosystem to harm a competitor. This behavior “continues a troubling pattern of behavior to exclude and diminish the competitiveness of Spotify,” the company said (Apple responded that Spotify’s latest software update was a clear breach of its developer rules, and that the company is “resorting to rumors and half-truths”).

What you need to know about Spotify’s $1 billion debt deal. Watch: 

http://for.tn/296whho

Last year, Spotify lost $200 million and had to raise $1 billion in debt financing just to remain in business. More than 85% of the revenue it takes in goes to music licensing costs. And yet, various players in the recorded-music industry—record labels, publishing companies, music distributors and even individual artists—routinely argue that services like Spotify aren’t paying enough, and that advertising-supported services like YouTube are even worse.

Who is to blame for this state of affairs? That’s a difficult question to answer. The recording industry may want to blame YouTube and Napster, or even Apple, but the reality is that the way music is consumed has changed forever, and we are still figuring out how that works.

At this point, all the available evidence seems to show that the digital-music business, at least the way it is currently structured, simply isn’t economic. The only way for anyone to even come close to making it work is to make it part of a much larger company, like Apple or Amazon or Google. That way they can absorb the losses, they have the heft to negotiate with the record industry, and they can find synergies with their other businesses. 

In other words, music as a standalone business appears to be dead, or at least on life support.

Black Medal Band - Last Clip - Black Hat - Gravado no Power Field Studio

Black Medal Band - Last Clip - Black Hat - Recorded At

 Power Field Studio

Hi to All,

As my previous blog, this song has also two versions, that you guys will see in the clip below was the last one. 

Duda was in charge of doing the mixes and mastering, I took care more, as sound engineer, recording drums, vocals and bass.

We changed a little bit the drum set to get more powerful during the recording section as per pictures below.

This is other one from our EP "Bring Me The Medal"

If you want to know more about my studio and on my band check our page on Facebook - Black Medal and my studio page Power Field Studio.

Notícias Da Indústria da Música - Um Apanhado

Music Industry News Roundup

First of all thanks to my friend  Bobby Owsinski

for this article.

Today begins a new  series on the Music 3.0 blog. One day every week I’ll provide a post with links to a number of interesting music business-related stories. Some will be about social media, some about music distribution, some about royalties, and some about record labels, but all will be connected to the industry in some way (or at least you can take the information and use it for the music business). Let’s get started.

Does YouTube change your listening habits? The article thinks it does. In fact, it states that many listeners don’t even enjoy what they’re listening to and are just dialing up sounds for a particular situation. It says that we watch groups of videos clustered into categories, but I’m not so sure why that should surprise anyone.

Spotify lost more money in 2015. It’s making a bunch, but it’s paying out more than it’s taking in. How much longer can its investors stay in the game? Still, it’s the streaming service to beat as it has more paying subscribers than any other at the moment.

Spotify’s playlists are responsible for a billion streams a week. Speaking of Spotify, their playlists are killing it as they’re now responsible for about 4% of all streams on the service. Not only that, they’re paying out around $1 million per day in royalties!

7 digital advertising trends. This is an Adweek post, so it’s written mostly for brands instead of bands, but it still has some useful information. Like you see elsewhere, it predicts that mobile is the way to go and chat is the future, but it also looks at ad blocking and annoying online ads.

We’re spending less time on social media. Especially on Twitter and Instagram. People are spending less time on Facebook too, but still spend over 45 minutes on the service every day.

Facebook is preferred for video viewing. It didn’t take long for the service to catch up to and surpass YouTube, but it’s now the platform of choice for viewing. Only millennials prefer YouTube now, according to this survey.

A key part of digital copyright licensing law is being streamlined. Right now there are multiple lawsuits against Spotify and other services by songwriters because they weren’t notified that their songs were available on the service, which is required by law. The problem is, it’s not really an easy chore for a service as it’s set up right now, and it’s costly, so a new and improved way of doing it online can make a big difference going forward.

Rights that no one talks about. There’s a lot of money being made when an artist’s songs are publicly performed, but they’re not always discussed outside of an attorney’s office. These “neighboring rights” are important though, and are finally getting more attention.

Classic artists are more popular than ever. Even dead artists like Tupac, Prince, Michael Jackson and Elvis are making more money than ever, and superstar artists over 60 like Paul Simon and Bob Dylan are even having hit albums again. What does that mean for the health of the music industry?

Metal still sells. Attendance is still strong for metal concerts, and the earnings for superstars and newcomers alike are surprising.

Each of these posts contain some useful and interesting information that I hope you’ll enjoy. Let me know if you like this format, and I’ll do more in the future.

Como Equilibrar Família, Carreira Musical E O Seu Stress

How To Balance A Family, Your Music Career, And Your Stresses

Written by Stan Popovich 


It can be difficult for adults to have to take care of their families and manage their music careers. This can cause a lot of stress and anxiety. As a result, here are a few steps in how to do take care of your family and your music career without getting stressed.

Try to set goals for yourself when you manage your family or career. When you go to work each day, try to set some goals for you to accomplish. For instance, let’s say your goal for today is to finish the report that your boss wants. At the end of the day, you will feel better about yourself knowing that you were able to finish that report. When you accomplish these smaller goals, you will feel happier, more confident, and less stressed.

Delegate part of your responsibilities. When taking care of the family, get your spouse to help out. If your kids are older, get them to assist you. If you are at work, only take on what you can handle. Don’t try to do everything all at once. Learn to delegate and work with other people.
If you try to do everything, you will get stressed and anxious. A person can only do so much in a given day. Do not everything. Learn to manage your responsibilities. If you feel like your doing too much, then take a break and evaluate your situation.

Try to do things in terms of their importance. Let’s say that you have to clean the living room, go to the supermarket, and wash the dishes. Go to the supermarket since this is the most important thing that needs done. Do the other two tasks later on. Determine what needs done right now and do those particular tasks in order of importance.

Managing your family and career does not have to very stressful. Learn to budget your time and manage your tasks. Eventually, you will be able to balance your career and family. If you still have trouble, then talk to a professional who can give you additional advice.

About the Author:
Stan Popovich is the author of "A Layman's Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods" - an easy to read book that presents a general overview of techniques that are effective in managing persistent fears and anxieties. For additional information go to:  http://www.managingfear.com

De Acordo Com Analistas De Wall Street, A Indústria Da Música Está Prestes A Ter Uma Grande Reviravolta

The reason why the music industry is about to have a big turnaround, according to Wall Street analysts

Morgan Stanley thinks music streaming subscriptions are the real deal, and it's predicting steady growth for the music industry on the backs of companies like Spotify and Apple Music.

"We estimate that industrywide subscription streaming spending grew nearly 50% in 2015 in the US, and has climbed to ~15% of industry recorded music revenue," Morgan Stanley analysts Benjamin Swinburne and Ryan Fiftal wrote in a note on Monday. And this growth will be the savior of the music industry, which grew for ~2.5% in 2015, according to the analysts.

"We think that after years of stalled growth, the music industry has found its growth strategy — subscription on-demand," the analysts say.

This outlook is buoyed by the fact that new launches, such as Apple Music and Tidal, have driven more consumer adoption instead of cannibalization of existing services, according to the analysts. That gives the analysts hope for the coming launch of Pandora's on-demand service, which they are very optimistic about.

Here is what Morgan Stanley predicts for the future of music industry revenues:

Morgan Stanley

Another point the analysts make is that the growth of streaming music revenue far outstripped losses from digital downloads, which many industry analysts believe are on their way to total extinction.

Morgan Stanley