9 Regras Para o Sucesso Em Música Nos Dias de Hoje

9 New Rules For Success In Today's Music business

First of all thanks to my friend Bobby Owsinski for this article.


We've gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply.

Here's an excerpt from the latest edition of my Music 4.0 book that outlines some of the new rules for success, as well as a few that may never change.

1. It’s all about scale. It’s not the sales, it’s the number of YouTube views (at least at the moment) you have. A hit that sells only 50,000 combined units (album and single) may have 50 million YouTube views. Once upon a time, a sales number like that would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa.

2. There will be fewer digital distributors in the future. It’s an expensive business to get into and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors. Don’t be shocked when you wake up one day to find a few gone.

3. It’s all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you’ll make them money. Record labels (especially the majors) are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can’t do any of the above, your chances of success decrease substantially.

4. Money often comes late. It may not seem like it, but success is slow. You grow your audience one fan at a time. The longer it takes, the more likely the longer the career you’ll have. An overnight sensation usually means you’ll also be forgotten overnight. This is one thing that hasn’t changed much through the years.

5. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.

6. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.

7. YouTube is the new radio (but it may include Facebook soon). Nurture your following there and release on a consistent basis (see above). It’s where the people you want to reach are discovering new music.

8. Growing your audience organically is best. Don't expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.

9. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things in this book matter much.

Finally, remember that making a living is the new success. Superstardom is more difficult to come by than ever, and the artistic middle class continues to shrink. Today, if you can make your living strictly from making music, you've accomplished a lot and have a lot to be proud of.

You can read more from my Music 4.1: A Survival Guide For Making Music In The Internet Age and my other books on the excerpt section of bobbyowsinski.com.

Beatles Um dos Maiores "hits" No Spotify! Mais Que Outros Artistas

The Beatles A Bigger Hit On Spotify Than Current Artists

First of all thanks to my friend Bobby Owsinski

After all these years, it's surprising how popular The Beatles music still is, and the band's presence on Spotify proves it. The Fab 4 have been on the streaming service for a mere 100 days, yet the it's been one of the most popular, even more so than current artists like Ed Sheeran, Ariana Grande and 5 Second of Summer.

The band has averaged 6.5 million listeners a month, with 67% of them being under the age of 35. All told it's been estimated that the several hundred million plays add up to more than 24 million hours of listening.

Surprisingly enough, Beatlemania is strongest in Mexico City, followed by London, Santiago, Chile and Los Angeles, and Thursday at 5PM is the peak time for listening. The top 4 countries that listen are the USA, UK, Mexico and Sweden.

The 4 most popular songs globally are "Here Comes The Sun," followed by "Come Together," "Let It Be," and "Yesterday," while the most popular albums are 1, Abbey Road, The White Album and Let It Be. The band's songs also now appear on 4.2 million playlists.

It's pretty amazing that the music from any single artist could be so enduring and popular.

A Música nos Afeta?

Does Music Affect Us?

Music can lift you up. It can bring tears to your eyes. It can help you relax or make you get up and dance. You probably hear it several times a day—on the radio or TV, in the supermarket, at the gym or hummed by a passerby. Music’s been with us since ancient times, and it’s part of every known culture.
Singing favorite songs with family and friends, playing in a band or dancing to music can also help you bond with others. It’s a way of synchronizing groups of people and engaging in a common activity that everyone can do at the same time.
“Without music, life would be a mistake” – Friedrich Nietzsche
Of course music affects us in different ways. Since music is such a big part of our lives, I thought it would be interesting and useful to have a look at some of the ways that musics have in our lives. So lets look at some of the aspects on human beings that music affects.

1) Effects of music on brain

Music, though it appears to be similar to features of language, is more rooted in the primitive brain structures that are involved in motivation, reward and emotion. Whether it is the first familiar notes of The Beatles’ “Yellow Submarine,” or the beats preceding AC/DC’s “Back in Black,” the brain synchronizes neural oscillators with the pulse of the music (through cerebellum activation), and starts to predict when the next strong beat will occur.

The response to ‘groove’ is mainly unconscious; it is processed first through the cerebellum and amygdala rather than the frontal lobes.

2) Effects of music on mood

Music isn’t just good for elevating our mood. A study suggested that people who are going through break-ups or having relationship problems prefer music and experiences that reflect their negative mood.
Another study suggested that the preference for sad music was significantly higher when people experienced an interpersonal loss as opposed to an impersonal loss, such as losing a game.
Music therapy has been used for centuries as a way to restore energy, improve mood, and even help the body heal more naturally.

3) Effects of music on body

When we are born, our brain has not yet differentiated itself into different components for different senses – this differentiation occurs much later in life. So as babies, it is theorized that we view the world as a large, pulsing combination of colors and sounds and feelings, all melded into one experience – ultimate synesthesia. As our brains develop, certain areas become specialised in vision, speech, hearing, and so forth.

4) Effects of music on emotions

Music has the power to stimulate strong emotions within us. Perhaps the primary reason for music listening is the power that music has in stirring our emotions. The study of music and emotion seeks to understand the psychological relationship between human affect and music. Music has been reported to evoke the full range of human emotion : from sad, nostalgic, and tense, to happy, relaxed, calm, and joyous. Correspondingly, neuroimaging studies have shown that music can activate the brain areas typically associated with emotions. The deep brain structures that are part of the limbic system like the amygdala and the hippocampus as well as the pathways that transmit dopamine (for pleasure associated with music-listening). 
Music Moves You, Even If You Refuse to Dance.

5) Effects of music on memory

A great deal of research has shown that musics have direct influence on forming memories. Some people, especially students, think that listening to music helps the memory. Historically, supporters of this practice have referred to this as the “Mozart effect.” Most students, of course, listen to pop music rather than Mozart. Students are notorious for listening to music while studying. Unfortunately, for some people listening to music can be an unpleasant challenge. About 1 in 50 people have a disorder called tune deafness. They have trouble hearing the differences between musical tones. They can’t carry a tune.

Even for persons with severe dementia(a disease), music can tap deep emotional recall. For individuals suffering from Alzheimer’s, memory for things—names, places, facts—is compromised, but memories from our teenage years can be well-preserved. 

6) Effects of music on performance

Music is regarded as one of the triumphs of human creativity. But does music itself help one to create? 
A series of experiments has investigated the relationship between the playing of background music during the performance of repetitive work and efficiency in performing such a task. The results give strong support to the contention that economic benefits can accrue from the use of music in industry. In a research, the researchers found that those who listened to music completed their tasks more quickly and came up with better ideas than those who didn’t, because the music improved their mood.

7) Effects of music on people

In people’s life there is a point, a main focus, that causes that person to become what they are. Music can help you draw closer to your Heavenly Father. It can be used to educate, edify, inspire, and unite. However, music can, by its tempo, beat, intensity, and lyrics, dull your spiritual sensitivity. You cannot afford to fill your minds with unworthy music. Music can enrich your life in so many ways. Your choice of music can also affect your ability to accomplish tasks or to learn.

So, I would suggest to listen to the music that makes you feel better and joyful.

Os Sons de Batman vs Superman Com Scott Hecker

 The Sound of Batman vs Superman with Scott Hecker

In this exclusive SoundWorks Collection interview we talk with Supervising Sound Editor Scott Hecker about his work on Director Zack Snyder's Batman v Superman: Dawn of Justice.

Scott breaks down how the sound team created new sounds for the Batmobile, Batwing, Wonder Women, Aquaman, Flash, Doomsday, and Superman.

• Chuck Michael - Lead Sound Designer
• Phil Barrie - Sound Designer
• Margit Pfeiffer - Dialogue/ ADR Supervisor
• Roy Seeger - 1st Assistant Sound Editor 

Batmobile:

Main elements were transmission whine from inverted transmission on the production vehicle, prototype Shelby Series I for the engine, and many unique flavorful sweeteners along the way...whines, booms, whooshes and other hi-tech tweaks and bobbles!

Batwing:

Processed electric car (Tesla) was the base, a few jet sweeteners for power only on pass bys, and processed bull roarer sounds for unique character, and a few other processed synth sounds. GRM Tools Reson, Native Instrument's Absynth and Reaktor, and fun sounds from the Twisted Tools library were used.

Wonder Woman's power blast:

Starts off with a powerful and sexy metallic bracelet clang. The tonal and magical part of the force were a couple different gong sfx modulated by Waves Mondo Mod and Native Instrument's Absynth along with various booms, power blasts, whooshes.

Doomsday Vocals:

Were predominately processed human (Gary Hecker, Chuck Michael and even Zack!) and animal vocals (elephant, boar, tiger, bear, horse). Izotope Nectar, GRM Contrast, Lo ender, Plug and Mix's Psycho Ring, and Altiverb were used to process.

Batman's Vocals:

Scott worked with Margit Pfeiffer the Dialogue/ ADR Supervisor on the processing of Ben Affeck's normal voice (he did not "throw" his voice for his Batman performances). Mainly, Flux Ircam Trax V3 was used (varied settings depending on each line's performance), along with occasional touches of Antares Throat Evo, and Izotope Nectar 2.

Minha Trilha Sonora Para Um Concurso do Rock In Rio em 24 Horas - Não Ganhei! Mas Foi Ótimo Ter Feito

My Soundtrack To A Rock In Rio Contest in 24 Hours - I not won but it was great to have done!

Duda Silva and I made the soundtrack, recorded and mixing in 24 Hours. We used the fim clip as inspiration and observing the people on the film. 

Duda Siva, played Bass and all guitars and I play the drums and did the mixing.

See the link below.

My Soundtracks for "The last Of Disciples"

My Soundtracks for "The last Of Disciples" check the projecto on Kickstarter and check the video
Thanks for your support on this project.

Teste: O Que a Sua Música Favorita Diz Sobre Você?

Quiz: What does your favourite music say about you?

First of all thanks to CNN's Elizabeth Cohen

You're at a heavy metal concert. An electric guitarist grinds out the final chords of a loud, aggressive solo and smashes the guitar. Are you thinking, "That was epic!"? Or are you just glad the music finally stopped?

Or picture yourself at a coffeehouse as an acoustic guitarist strums note after relaxing note. Are you feeling warm and happy? Or do you just want to rip the strings right out of that folksy guitar?

Whichever one is you, psychologists have found that your taste in music says a lot about your personality. 

"People who are high on empathy may be preferring a certain type of music compared to people who are more systematic," said David Greenberg, a University of Cambridge psychologist. 

Greenberg has quizzed thousands of people, first giving them a written test to analyse their personalities and then finding out what types of music they prefer.

He found a correlation: Those who have a well-developed ability to understand thoughts and feelings in themselves and others -- so-called "empathizers" -- tend to prefer mellow music that evokes deep emotion. 

But the world is full of underlying patterns and systems, and those who can more easily identify these connections are "systemizers." Greenberg's research shows they prefer intense music that forms complex sounds. 

The theory, he said, is that empathizers are interested in music's emotional qualities and how it makes them feel, whereas systemizers are more intrigued by its structural qualities.

"They are focusing more on the instrumental elements, seeing how the music is mixing together," Greenberg said. "It's almost like a musical puzzle that they're putting together."

Music taste reflects personality

Systemizers lean toward jobs in math and science: the meteorologist who rapidly deciphers emerging weather patterns, the geologist who untangles eons of mystery about how a mountain formed.

Empathizers tend to be good listeners. They can put themselves in someone else's shoes. Systemizers can have an average or even high ability to do this, too -- they don't lack empathy per se -- but their systemizing abilities are even greater, Greenberg said. 

He found people who like both mellow music and intense music score about the same in empathizing and systemizing tests, indicating a "balanced" thinking style. 

"We are seeking music that reflects who we are, so that includes personality, that includes the way we think, and it may even be the way our brain is wired," Greenberg says.

One hypothesis: Listening to mellow music can make us feel sad, so our brain may release a pleasing hormone to soothe us -- and empathizers may get a bigger dose, since the region of their brain responsible for regulating the chemical's release is larger. Systemizers' brains are bigger in regions responsible for recognizing patterns, so when they hear intense or highly structured music they may prefer it for its complexity. 

Test your taste in music

Are you an empathizer or a systemizer? Or you could be balanced. Take our music quiz to find out.

About the songs

Greenberg and his team of psychologists found empathizers prefer music that inspires strong feelings, often sadness, such as Joni Mitchell's "Blue." These songs often feature themes of love, loss, relationships, heartbreak and nostalgia. Not only are the lyrics to Bill Withers' "Ain't No Sunshine" about melancholia and loss, but the song is also in a minor key that's typically associated with sad feelings. Neil Young's "Philadelphia" is about brotherly love and loss. The chorus of Adele's "Hello" is about the desire to communicate regret and sorrow. Ray Charles' "Georgia on My Mind" is also in a minor key and is about remembering a lost loved one through a sweet but sorrowful song.

Greenberg's team found systemizers prefer music that tends to be more energetic, often eliciting joy or even anger through charged lyrics and intricate patterns of notes. Led Zeppelin's "Black Dog" is about finding happiness with a woman. Hendrix's "Voodoo Child" and Rage Against the Machine's "Bulls on Parade" are aggressive songs about rebellion. "Welcome to the Jungle" by Guns N' Roses is an exhilarating rock anthem about the temptation of drugs. "Blitzkrieg Bop" by the Ramones is an animated, joy-inducing song written in a major key that's often associated with more positive emotions. 

Balanced music lovers tend to prefer songs across the spectrum.

Check the link and make the quiz.