Midemlab Winner Soundcharts: Data From All Digital Platforms In a Single Dashboard
Having artist data from every social media site, streaming platform and digital store in a single dashboard, in real time is a practical, useful solution to a real need.
Soundcharts does that, for an affordable monthly fee. The at-your-finger-tips convenience, plus need and functionality, made it one of the four winning star-ups at this year’s Midemlab pitching competition, in addition to being voted the people’s choice winner in a twitter poll by conference attendees on Wednesday (June 7).
Billboard spoke with co founder/CEO David Weiszfeld, who runs the company with his Chief Technological Officer and co-founder, heading a team of 12 engineers and three business developers.
What it does:
“We track all of the data we can get on all of the artist we an get – anyone who has ever released commercially -- and we make it available. We’re like a financial dashboard for music. We track worldwide data and are purely digital.”
Why we like it:
Instead of going individually to Spotify, or Mediabase or Itunes, you go to one place for all your information. “If you’re an A&R you can use us to look for new talent or you can use us to track your campaign.”
Past life:
“I started at 19 years old in Universal France doing A&R for their jazz department, but spent most of my ten years there doing international marketing. For the past two years I’ve had two lives: One was building Soundcharts, one was an independent manager. And I built Soundcharts because I realized that as a manager you even have less access [to data] than as a Universal employee. We were dedicated to building a tool that really helps people in the music business.
Business Model:
Subscription. “We have three pricing tiers: One for a manager or artist of one Euro per day; a mid size for up to 10 artists, of 149 Euros per month; and a business subscription, which costs 299 Euros a month and up.
Clients:
More than 200 companies with over 300 people. These include major and indie labels (including Universal Music France).
Results:
Since launching last September, “We’re not profitable yet because we’re hiring a lot of people. But we’ve generate over $300,000 in revenue since our launch. And because we’re solving a real problem, we have a 98% retention rate. We change the way people work and we save people time and money.”
Goals:
“We want to be the workflow platform for the industry. We’re fully independent and we want be a worldwide actor: Whether you’re French, Belgian or Brazilian, you should be able to use the same platform.”
Midem’s pitching competition for music-related startups -- whose alumni famously includes Soundcloud -- celebrated its 10th edition this year, selected winners from among 20 finalists in four categories. The competition received a total of 136 submissions representing 32 countries.
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