Power Field Studio

Power Field Studio

quarta-feira, 24 de maio de 2017

Nashville's Music Startup Celebra 3 Anos E Continua Se Movimentando

Nashville's Music Startup Accelerator Celebrates Wrapping Its Third Year And Looks Forward


First of all thanks to Hugh McIntyre for this article.

Nashville-based Project Music, a startup accelerator that focuses solely on music tech, just graduated its third class of brand new companies last week at the 2017 Music Biz conference in music city, and for its third year in business, things were slightly different this time around.

Project Music was created by the Entrepreneur Center, an organization that describes itself as “the front door for entrepreneurs aspiring to create companies in Nashville.” The goal was to foster entrepreneurial talent with not just resources ($40,000 in initial funding, for example), but by connecting upstart founders and owners with those at the top of the music industry. Nashville is perfect for a program like Project Music, as all three of the major labels have bases there, most figures in the business pass through fairly often (if they're not actually based there) and every type of company that makes up the music industry, including publishing, licensing, management, booking and anything else imaginable can be found just down the road.

For its third iteration, the team behind Project Music decided to scale things down, opting to work with just four companies, while in the past, the number has been either seven or eight. The switch was made not out of financial need, but rather because by choosing fewer startups, the resources available to Project Music could be put to much better use.
“It’s given the startups’ advisors more time with the companies on a day to day basis,” explained Heather McBee, who runs operations for Project Music. “In the past, we had those advisors doing double duty, as they were attached to a core team and advising the other seven.”

By spending more time with their chosen startups, the advisors were able to form deeper, more meaningful connections with the fledgling companies, taking them to more meetings, introducing them to important people in the Nashville scene and giving them the advice that has now prepared all four startups to leave the program and venture out on their own.

Four companiesScripturally Sound (a subscription tool that helps pastors choose music to include in their sermons), Eevet (an A.I. product that assists in venues booking the right artist to assure they sell the greatest number of tickets possible), Eyebuy (a machine learning behind-the-scenes player that allows those watching any media to immediately purchase products inside the show or video) and Hi Karl  (an A.I. chatbot that helps people find concerts just a few hours or a few days away)—left the Project Music accelerator program last week, but they aren't going far. It appears that all four plan to either stay in Nashville, or at least operate part of their business in the area.

McBee also pointed out that this year, the companies that graduated are almost all already in business, and most, if not all of them already have a customer base that is steadily growing.

Now that three years of classes have come and gone, the Entrepreneur Center is already looking at what might be different next time around, and there will be a fourth go at establishing the next big music startup. The Country Music Association has already signed on to sponsor the program yet again, and McBee and her team are excited to get to work and shake things up again, potentially even changing what an accelerator looks like. 
“We’ve got this program that is three years in and that has been a success, but now we’re looking at whether or not the accelerator model is the right thing to be able to support as many entrepreneurs as we can that are in this space.”
Project Music still has plenty of time before the selection process begins for the fourth year, but with the number of applications rising annually and the music startup community growing, there is no reason to believe the next venture won’t be even more promising than this latest group appears to be.


segunda-feira, 22 de maio de 2017

The Chainsmokers' 'Closer' Torna-se A Segunda Música Ao Alcançar Mais De Um Bilhão De Plays No Spotify

The Chainsmokers' 'Closer' Becomes The Second Song To Reach One Billion Plays On Spotify


It seems like every week, The Chainsmokers are breaking this record or tackling that charting feat, and now they have yet another incredible accomplishment to their name.
The Chainsmokers have now become just the second artist in history to see one of their songs hit the one billion mark on Spotify. The group’s global smash “Closer” has just recently moved into ten digit territory, making it the second most-played song of all time on the Swedish streaming platform.

“Closer” follows not too far behind Drake’s “One Dance,” which became the first song to hit one billion streamsback in December. Since then, that song has continued to be played constantly, and it has already racked up another 200 million plays since it reached one billion....and it’s only a matter of time before it makes it to one billion and a half. 

The electronic dance production duo’s biggest hit, which also features pop singer Halsey, was a smash from the moment it was released, and it still isn’t done being played by millions of fans and as a staple on radio. The track debuted inside the top 10 in the U.S. and didn’t leave the region for months. It quickly worked its way to the top of the Hot 100, where it remained for an incredible 12 weeks, ending its reign as one of the fourth longest-running No. 1 hits of all time in America. “Closer” helped the group extend its stay inside the top 10, and just recently, they became the second act in history to hold on within the region for an entire year without a break. 

Incredibly, “Closer” isn’t even a year old yet. The song was released in July of 2016, so it will soon celebrate its one-year anniversary, and what a busy year it has been.
While “Closer” is just the second song to hit one billion streams on Spotify alone (it’s important to note that this accomplishment is focused solely on that one platform, as the song has many additional millions of plays when taking into account other sites like YouTube, Apple Music, Pandora and the like), there are a handful of others that are coming in on the milestone. Ed Sheeran’s “Shape Of You,” Major Lazer’s “Lean On” and Justin Bieber’s “Sorry” are all inching closer and closer every day, and the billion club will have a third member any day now.

Chris Cornell As 10 Músicas Mais Tocadas Na Rádio Depois De sua Morte

Chris Cornell's 10 Most-Played Songs on Radio Since His Death


The news of Chris Cornell's death broke early Thursday morning, and radio was quick to honor the rocker with songs stretching across his sizable discography, from his work as the frontman of multiple bands to his solo efforts.
Across U.S. terrestrial radio stations Thursday, listeners could hear Cornell's wailing, multi-octave voice via a variety of songs across multiple formats. SoundgardenAudioslaveTemple of the Dog -- didn't matter, radio played it.
Songs were led, far and away, by Soundgarden's "Black Hole Sun," considered one of the quintessential tracks in the band's catalog (and the act's first of six No. 1s on the Mainstream Rock Songs chart). The song was played 537 times on May 18, according to Nielsen Music.
Two other Soundgarden songs populate the top five most-played songs by Cornell on Thursday: "Fell on Black Days" (357 spins) and "Spoonman" (340). Like "Sun," the tracks are from 1994's Superunknown, Soundgarden's lone No. 1 album on the Billboard 200.
The remainder of Cornell's top 10 most-played songs May 18 includes a pair of Temple of the Dog tunes: "Hunger Strike" (No. 4; 314) and "Say Hello 2 Heaven" (No. 5; 302), as well as two Audioslave tracks, led by "Like a Stone" (No. 6; 301).
Cornell's solo material was also revisited, including "Nearly Forgot My Broken Heart," the lead single from 2015's Higher Truth and a No. 2-peaking song on Mainstream Rock Songs (159 plays May 18). Also included: "Nothing Compares 2 U," Cornell's solo acoustic tribute to its writer, Prince, that Cornell recorded for SiriusXM in 2015 (144 plays). (The cover resurfaced following Prince's April 2016 death, peaking at No. 34 on Mainstream Rock Songs.)
A full recap of Chris Cornell's 10 most-played songs on U.S. radio on May 18:
1, "Black Hole Sun," Soundgarden, 537 plays
2, "Fell on Black Days," Soundgarden, 357
3, "Spoonman," Soundgarden, 340
4, "Hunger Strike," Temple of the Dog, 314
5, "Say Hello 2 Heaven," Temple of the Dog, 302
6, "Like a Stone," Audioslave, 301
7, "Outshined," Soundgarden, 243
8, "Burden in My Hand," Soundgarden, 189
9, "Rusty Cage," Soundgarden, 185
10, "I Am the Highway," Audioslave, 163


Music Victoria Publica 10 Pontos Para Manter Viva A Música Ao Vivo Da Sua Cidade

Music Victoria Publishes 10-Point Guide to 'Save Live Music' in Your City


Keep the doors open, work together and always protect the musos. These are just some of the key ingredients for a thriving live music city, according to a new 10-point plan published by trade association Music Victoria. 
The Victorian Live Music 10-Point Plan (see below), which pays homage to Spinal Tap and actually goes to 11, highlights the steps the state’s music industry has taken over the last seven years to help foster its live music scenes. These trade secrets, published Monday (May 22), could even “help save live music in your city,” the trade body enthuses. 
The city of Melbourne has a reputation as a world-class music city and is arguably the live heartbeat of Australia. Music Victoria hopes its top tips can serve as a guide to other cities. “Melbourne seems to be bucking the international trend of the decline of live music industries and I’m often asked what is the secret to our success,” Patrick Donovan, CEO Music Victoria and chair of the Australian Music Industry Network, tells Billboard. “We thought it timely to document the reforms and initiatives that Victoria has undertaken in the last seven years and to share it with the world.”
The plan is based on initiatives developed with partners and stakeholders including the state government of Victoria, Fair Go 4 Live Music, Save Live Australia’s Music (S.L.A.M) and venue and studio owners, promoters and academics.
Music Victoria shaped its top-10 rules after fielding multiple requests for strategic advice from such cities such as London, Bangkok and Amsterdam, the latter of which is interested in adopting the “Agent of Change” principle, a world-first initiative introduced by the Victorian Government in 2014 which protects venues from encroaching residential developments.
"We're really impressed by the strength of Victoria's music offer, particularly the way their live scene is so neatly and harmoniously woven into the city's complex infrastructure,” notes Alex Mann, acting live performance official from the British Musicians' Union's live performance department. “By using legislative measures such as Agent of Change, Victoria's music industry has shown that it's possible for live music to run alongside planning, licensing and environmental priorities in a way that works for everyone. It's a really great example for aspiring and established music cities around the world."
Earlier this month, the Victorian government announced Melbourne had won the bid to host the Music Cities Convention in April 2018. Music Victoria’s Donovan says his organization will use the platform of the confab to discuss the plan and “other great ideas to support music.”
Visit Music Victoria for more. 
The Victorian Live Music 10-Point Plan
1.    Know your value – collect and publish data
2.    All aboard – Political buy-in
3.    Keep the doors open – “No lockouts here”
4.    Build your case – Present a clear, evidence-based plan
5.    Come together – Industry and government work together to achieve mutual benefits
6.    Localise it – Council commitment to live music
7.    Get smart – Excellence though best practice
8.    Get with the program – Attract funding and initiatives/programs to benefit industry
9.    Protect the players – There is no music without the creatives
10.    Rock n’ roll High School
11.    The Circuit Breaker - If all else fails, rally the troops

quarta-feira, 17 de maio de 2017

Pré-Produção Para Entrar No Estúdio E Gravar

Pre-production for the recording studio


You want to make the most of your time in the practice room before your session in a recording studio. The importance of rehearsals before making a professional studio recording cannot be understated. Since there is no audience, the energy of the song must be self-generated in a way more obvious in a recording.

The difference between a professionally recording versus an amateur one, is mostly in the preparation. If a song is not properly rehearsed, minor annoyances can create confusion and frustration. Any advantage to be had before entering the recording studio will pay dividends no matter the level of recording facility. A simple suggestion like making sure the drummer changes the heads could easily save hours. Drumheads will stretch over time and lose their pitch quickly fixed. Allowing adequate time for them to fully stretch will make the drum sounds more consistent making the engineer's job much easier.

Prepare for your recording
The process of rehearsing can be an effective way of preparing a vocalist who is singing on a programmed or produced recording. A vocalist should be taken to task on the technical aspects of a performance such as pitch, timing, phrasing and annunciation. If there are difficult parts that are tongue twisters or stretch the range of the artist, they can be worked on and strengthened before entering the studio.
If you get what you want from the rhythm section in the band rehearsals, record them to use when you rehearse the vocalist or other musicians. This way you will not burn out your rhythm section by making them play the piece repeatedly. You can bring everyone in together for a final rehearsal before the recording if necessary.

Rehearse, rehearse, rehearse
The performance process is very different in the recording studio than any other place. Rehearse until your songs are second nature. No part or passage should come as an overwhelming challenge when you press record. The maze of microphones and cables can make any musician feel confined or restricted. The use of isolation booths to separate musicians, headphones and lack of clear sight lines between musicians can diminish visual cues to usher in transitions between sections of a song. The strange studio environment, the listening setup, and the sound engineer sat behind the console all play a part in adding stress to the situation, so you don’t want to mess up when more preparation could have saved the day.
Communication
Setting up a short video conference or phone call ahead of the recording can prepare the musician for what to expect in the studio. They can prepare ideas and rehearse in their own time. Since so many musicians have recording setups, have them record and send ideas back to you. This will help you sort out the best of what they have to offer and fashion it into a part before the recording.
Recording live
If you’ve done proper preparation, tracking separately may not be necessary. You might be able to get everyone to record altogether, live, at the same time, and with the feel a live band recording makes possible. Or maybe the drummer nailed the take and everyone else is going to layer their parts. Some songs benefit by recording to a click track. Some songs suffer. You might not know which approach is best until you get into the studio and record a couple of takes. For this reason, as a band, you rehearse every single song both ways.
Involve your sound recording engineer
Once you have sorted through all the performance and part issues in the band rehearsals, it is usually a good idea to bring in the engineer who will be recording the band. By seeing the setup, meeting the musicians and hearing the music, they will be able to better prepare the studio. A good engineer will be able to make suggestions regarding sounds, what resources are available at the studio and what to expect on the day of the session.
Attitude and feeling
Most people never bought a record because the artists pitch, timing and tone were perfect. They buy tracks because the attitude, feeling or emotion struck a chord. If well rehearsed, your engineer or producer can focus on the more important aspects of the vocal performance like the expression and the continuity of the song from section to section. The listener will relate to such things and influence them to buy your song. It is at this stage when you will need to decide where you want to record. If you have a producer they will help you to select a recording studio.
Selecting a recording studio
Factors to think about include previous notable clients that represent your sound, the equipment, size of its live room and what backline is included. Perhaps it has a live room famed for its drum sound? Perhaps you want to record drums at one studio and guitars at another? Pre-production on professional recordings will often focus on details such as testing out microphones that best suit the vocalist. 
Sourcing reference tracks by other artists can help everyone involved agree and understand the sound you are trying to achieve. For those acts still starting out, budget will also be a factor. If your budget is tight, it’s always best to do less songs of a higher quality than try to do more songs and leave them unfinished. Most studios will offer advice when trying to work out how to get the most value for your money.
Above all be ready for all eyes to be on you while you’re recording.

terça-feira, 16 de maio de 2017

A Era Do MP3 Acabou!

The Music Ends for MP3 as Its Developer Discontinues the Once Pioneering Sound Format

The age of the MP3 is officially over. The developer of the early digital audio codec announced this week that it has ended its licensing agreement, ceding to more versatile formats as the new standard for audio files.

Gizmodo reports that the Fraunhofer Institute, which licensed MP3 patents to software developers, said newer MPEG codecs such as AAC “can deliver more features and a higher audio quality at much lower bitrates compared to MP3.”

The decision likely won’t have a major impact on the digital audio industry, as most streaming and other services already use newer formats. But while the MP3 has faded from use, it had an enormous and lasting impact on the world of digital sound.

The format was among the first to make music easily downloadable, and helped Apple (AAPL, -0.24%) become a dominant force in music devices and distribution. The iPod and iTunes propelled the company to the top of the industry.

The MP3 was in some ways a revolutionary innovation that made audio compact and shareable, but due to its poor quality compression it is unlikely to enjoy the vintage revivals of older analog formats such as vinyl.

Inspiração Musical - Como Ter Aquela Faísca

Musical Inspiration: How to Catch Lightning in a Bottle

First of all thank to  Dan Hulsman  for this article.

We’ve all heard the stories: Some composer or inventor or some other creative person is in the shower, unwittingly working up a fine shampoo lather when suddenly out of nowhere – BAM!  The most glorious idea magically strikes them, and they race out of the shower – still dripping water with a headful of shampoo – to the piano/notebook/aisle/etc to pour out and record this amazing new gift from the creative ether before it passes by and is forever lost in the river of time.

Recently, someone asked me a question via email about the “lightning bolt” ideas that just “come to people.”  This aspiring composer explained that they had read/heard interviews with composers whom he admires and kept hearing about that moment when they’re in their shower or doing something mundane and then – BAM!  A melody strikes them out of nowhere and they suddenly have a new amazing piece of music.  He went on to express a troubling question: (A) Do you have to be born great in order for those “lightning bolt,” ideas to strike you, or (B) can you compose without that seemingly-magical source of musical inspiration?

I answered his email with some of my thoughts below, but I wanted to dig a bit deeper.  My answer?  Secret option “C”.

Eureka!  Deconstructing the Magic of “Divine Inspiration”

Sometimes, impactful creative works or brilliant ideas are attributed to a moment of pure creative inspiration that seems to come out of nowhere.  This phenomenon is often referred to as “divine inspiration,” which is the concept of a supernatural external force causing a person or people to experience a creative desire.  The concept is thousands of years old and most often attributes the source of creativity to some deity or another.

My personal opinion: For 99.9% of the creative population, I’m gonna go ahead and call “bullshit,” on that one.  I actually think there are 3 different processes that go into engineering these moments of creative bliss, and I’m going to break them down for you now and describe them to the best of my ability:

I believe the three main steps of artistic creation are the following:
  1. Building competence
  2. Generating ideas
  3. Developing ideas
Let’s look at each one in turn, shall we?

Step 1: Building Competence


When was the last time you heard about an influential piece of music composed by a person without any musical training or experience?  While I look forward to whatever random examples internet trolls drum up about a pastry chef who suddenly became an inventor or whatever, I think we can all agree that almost all great musical works are created by (spoiler!) musicians.

I know, I know.  It sounds crazy, am I right?  All jokes aside, there’s a reason that musicians experience musical inspiration and carpenters experience… uh… carpenterial inspiration?  If you spend hundreds/thousands of hours of your life practicing, playing, experiencing, and listening to something your brain is going to be wired for that activity.  Every music teacher who brings their high school choir to competition listens to the other competitors and thinks to themselves, “Why, if I had 5 minutes with that choir I could fix X, Y, and Z.”  They’re listening analytically.  Basketball players watch basketball games through a lens of understanding and kinesthetic appreciation, while I’m just impressed that nobody ever seems to get hit in the face by a chest pass gone wrong.  I don’t have the same level of competence as a basketball player, which limits my ability to understand and enjoy what’s going on.

“So, is that a piano?”


If you’re a musician or composer, you’re listening on a completely different level than a person who has never played a note in his life.  You understand what’s going on, even if you just intuitively understand certain things and don’t have formal theory knowledge.  You can probably anticipate some of the notes that come next in the melody as you listen to a new song for the first time, as an example.  This is because you are competent at music, and without a baseline level of competency you really don’t have the tools to recognize, interpret, and record a musical idea regardless of when and how it comes to you.

This came as a bit of a shock to me during college when my father and I were driving somewhere and listening to/talking about music.  He’s an engineer and a very smart guy, and although he grew up listening to Rodgers & Hammerstein records as a kid and classic rock as a teen and into adulthood, he’s never had any real music education or personal experience.  This gap between his musical competence and my own became painfully clear during that car ride when an instrument began a solo and he asked me, “So, is that a piano?”  I remember being so surprised by the question that I wasn’t sure if he was making a joke or not, but he went on to explain that he legitimately couldn’t distinguish very well between different instruments just by hearing them.  If he saw them, he could probably tell you which was making which sound with the visual aid – but he couldn’t pick out even common musical instruments purely by their sound.  Whoa.

Bringing it Back to the Creative Process

Whether you’re uniquely gifted or through sheer willpower trying to force creativity to happen, if you have no idea what the hell you’re talking about then you’re probably not coming up with many ideas.  I teach music to children, and when I ask most 3rd graders to improvise a drum solo they stare blankly at me or look panicked before shrugging their shoulders and saying something like “I can’t do it!”  Alternatively, if I ask them to use quarter notes and eighth notes to come up with their own patterns, suddenly they’re improvising within the field of their own comfort and competence.  If I tell them to use both high sounds and low sounds on their drum on their second try, they are magically empowered to make even more sophisticated solos.  Any musician who is capable of basic decision-making is able to create within the limitations of their musical comfort zones.

If you want to compose music, you need to ask yourself if you have some basic competency before putting any pressure on yourself to create good music.  Can you read music?  Can you notate music?  Can you transcribe what you hear?  Can you play an instrument?  Can you sing?  Do you know basic music theory concepts? Have you analyzed any of the music that you like?  The more of these answers you can give a “Yes!” to, the more comfortable you’re going to be with creating new music out of thin air and the more building blocks you’ll have at your disposal to do so.

My point here is that all of these “geniuses,” were immersed and well-versed in their craft.  They spoke the language of their craft, and you have to be able to as well.  A good idea can hit you, but you won’t even know what a good idea sounds like if you aren’t proficient.

Step 2: Generating (and Recording) Ideas

Here we are at the part of the process where – in my opinion – most people think they have a problem, totally psych themselves out, and get stuck.  Little do those folks know that the next step is where the real work begins!  But for now, let’s focus on idea generation.

The legendary Koji Kondo, composer of the Super Mario theme and countless other Nintendo gems, has said in many interviews that he’ll be showering or walking or something mundane when a melody idea comes out of nowhere.  This is a very common description given by someone who is both competent and experienced with composing.  HOWEVER, if you check out this excerpt from a lengthy interview he did back in 2001 for Game Maestros Vol. 3, he describes his process a little differently:

Interviewer: What was the pace like for writing songs? How long did each one take?
Kondo: It depended on the song, but on the long side, maybe about a week. A short one might be done in a matter of minutes. (laughs) That doesn’t necessarily take into account all the time spent at home trying to come up with a good idea, though.

This distinction is huge!  Aside from the fact that he’s probably been asked the same interview questions a million times, his process is probably so internalized that he himself may fail to see the distinction between idea generation and the next step: idea development.  Good Ol’ Dan caught him on it, though: Koji Kondo clearly describes that idea generation is a separate process that he completes before actively working on an idea through to completion.

Musical ideas can take many different forms: an unusual instrumentation, a chord progression, a short piece of a melody, etc.  But where to they come from?  Just as the writer fears the dreaded blinking cursor on a blank white screen so does the composer fear the empty staff paper, so is there a way to avoid it or bust through?  Sort of.

Ideas are Improvisations

When you get right down to it, “inspired” musical ideas are spontaneous pieces or concepts of a work while improvisation is the spontaneous creation of music.  It’s the same damn thing.  Don’t get me wrong; you don’t have to become a jazz expert or anything crazy like that.  But let’s get some things straight, here:

If you’re reading this, you have an interest in creating music.  If you are that interested in music, you have a discerning ear that can tell – probably better than you give yourself credit for – when something sounds good VS. when something sounds bad.  If you’re reading this, you probably have fingers and can type with at least one of them.  Ergo, you have everything you need to peck around on a GD keyboard randomly or otherwise until you accidentally come up with something that sounds good and – like everything else in this existence – the more you do it the better you’ll get at it.

So let’s talk about how to get better at it.

Creating Time & Space

I strongly believe that it’s 100% vital to deliberately set aside time, space, and energy for idea generation, improvisation, or composition (however you’d like to describe it to yourself).  This doesn’t mean that you aren’t allowed to be spontaneous ever, but it does mean that you have to prioritize music creation by giving this part of the process the physical and mental space that it requires and deserves.  This skill is a skill and requires disciplined practice and lots of room for mistakes to happen.

For me, I like to come up with new ideas at the piano away from the computer.  Most of the time, I use a full-sized digital piano that is not hooked up to my computer and I do this on purpose because OH LOOK FACEBOOK!  Know what I mean?  You should also be mindful of and leverage times of the day when you feel mentally relaxed and have some energy to spare.  Finally, until generating ideas is second nature to you it is a habit that you need to build for yourself.  Come to grips with the fact that some days you’ll generate nothing, others a bunch of crap, and on some you’ll come up with some great stuff.

Recording Your Ideas

I have 3 different ways of recording these ideas: the voice memos app on my iPhone, staff paper, or – my personal favorite – whiteboard slates with music staves on them that I later take photos of.  Eventually, everything ends up in my staff paper notebook or my iPhone this way and I can transfer it to a DAW or notation program later, but I do this to keep production and development separate from the task of coming up with new tune ideas.  Otherwise, the pressure would be too high or I’d get hung up/distracted by crafting the sound as I’m concurrently coming up with and recording ideas.  Some people do both simultaneously, but I either cannot or do not want to and that’s A-OK with me.

The Search for Fragments

I like to think about idea generation like I’m digging around in the dirt for precious fragments.  I like the word “fragment,” because it implies that the idea is incomplete or small which takes a big deal of pressure off of me and allows me to recognize little treasures as I’m improvising.  Also, it sounds cool to say “I came up with this beautiful melody fragment today.”  I’ll often start by playing a a chord or a couple of chords and just peck around until I hear something small that catches my ear.  When I catch something like this, I’ll massage it a bit and try a few different variations of the idea to see if it sparks my interest further.  If it does, I’ll either dive right into the next phase (developing the idea) or just write down/record the fragment and move on to the next search.

These fragments – these precious little diamonds in the rough – can be much, much smaller than most people expect, I think.  Several of the ideas that I initially captured in my iPhone voice memos clock in at around 30 seconds or less with my shortest fragment coming in at a whopping 9 seconds long.  That’s it!  The beautiful thing is that these little fragments can be enough.  Some of them are definitely longer, and I did go from idea-to-sketch with a lot of them… but some of them are just pretty little fragments waiting for their day in the sun.

Food for thought: Nobuo Uematsu’s One Winged Angel from Final Fantasy VII is often admired, performed, requested, and otherwise put up on a pedestal – and for good reason.  Aside from being revolutionary for its time, it’s a great piece.  How did Uematsu-san conceive of such a beautifully dreadful piece of music?  He brainstormed a bunch of 4-bar ideas and then figured out a way to stitch them together.  If you listen to it, almost all of the singable musical ideas are 4 bars long.
 

Step 3: Developing Ideas

This is the sneaky one.  I think that many people incorrectly imagine this phase as a magical pouring-out of ones idea until it is fully realized, but I personally find that this almost never happens and putting that kind of pressure on yourself is paralyzing.  What do I mean by developing ideas, exactly?  Basically, I mean taking a very short snippet of a melody or a hook or a short chord progression or even just a single chord or WHATEVER you have to start with and deliberately and strategically add new material, structure, and more to expand your idea into a completed work.

This step has a couple of major pitfalls: one is an old problem, one is a new problem.

Pitfall #1: No Tools in the Toolbox (the old problem)

There are a LOT of options when it comes to fleshing out a new musical idea.  Do you know what some of them are?

Let’s use Beethoven’s 5th symphony as an example.  Everyone knows the famous four-note beginning, and it’s the perfect example of a musical fragment that needs expansion and development.  What’s the first thing that happens in Beethoven’s 5th?  He repeats the four-note motif a bit lower using the same instrument (a technique called sequencing), repeats the motif in other voices to create harmonies (a technique called imitation), and used sonata form to give the first movement structure just to name a few examples.  Not to diminish his brilliance, but he used a lot of very standard techniques that we can also use!  No magicial inspiration: Beethoven had an idea and then he got to work developing that idea with the full breadth of his compositional toolbox and vast musical knowledge.

Pitfall #2: Combining Too Many Compositional Tasks


A lot of people load up a blank project in their DAW and get to work “composing,” until – hopefully – they have a finished product.  This might work for some people, but I would strongly caution against this approach until you feel confident at all of the three stages I outlined in this article and then some.  Why?  Because when you compose directly into a DAW, you’re blurring the lines, overlapping, and often times combining the following processes:
  1. Generating Ideas
  2. Developing those Ideas
  3. Producing
That’s a lot to be doing all at the same time.  Some people can totally do that, but those people are usually well-experienced and confident in their abilities.  Personally, I’m not a confident producer but I AM comfortable with generating ideas and developing those ideas.  Because I have an uncomfortable process awaiting me, I separate it out completely so that it doesn’t muddle up the two parts that are actually working for me.  I improvise at the piano until I have an idea and – when appropriate – I’ll immediately latch on to that idea and work on developing it into a piece.  Once I have a sketch, I can always lay it into a DAW later as an outline.  When I interviewed Hitoshi Sakimoto last year, he explained that he basically does the same thing: he’ll come up with an idea and sketch it out, record it in the DAW, and use that recording as a placeholder outline as he produces and re-records over it.

Closing Thoughts & Big Take-Aways

Here’s my abbreviated advice: If you’re uncomfortable with (1) generating ideas, (2) developing ideas, or (3) music production I would separate these processes from one another.  It will increase your efficiency and allow you to focus on the easy parts without getting bogged down and the hard parts without getting distracted.  Some people do these one at a time, which does take longer overall.  Some people do all three at the same time.  You do what works for you, and be mindful of which part of the process you’re in and which tools you have at your disposal.  If you’re attacking these parts separately and you find yourself stuck or struggling, you’ll be able to identify which part of the compositional process you need to become more competent in instead of just chalking it up to a talent shortcoming or lack of divine inspiration.