YouTube E A Sempre Confusão Da Arte Das Trilhas

YouTube and the ever-confusing world of Art Track

What is an Art Track on YouTube?

One of the most common areas of confusion among artists distributing their work on YouTube is Art Tracks. Who can view them? Who owns them? Where do they live? Can I see mine? Wait, do I need any Art Tracks?

Let’s start with a simple definition of “Art Track.”

According to YouTube, an Art Track is an automatically generated YouTube version of a sound recording.

An Art Track consists of:

• the sound recording
• the album art
• and metadata about the recording, such as its title and artist name

“Automatically generated?”

Why do THEY get to generate a second version of MY music?

It’s a funny way to phrase things, but it doesn’t exactly represent the real process for creating an Art Track. Art Tracks, while not directly related to Content ID Administration, can be viewed by those who have access to the Content Management System (CMS). This could be a direct artist, channel, label, or rights administration company (like CD Baby). But, even though they may appear within the CMS like any other sound recording, Art Tracks are actually a part of a completely separate YouTube distribution service called YouTube Music and are not administered or managed via the CMS. Instead, all metadata changes, conflicts, or topic channel assignments are managed directly by YouTube.

Why Do Art Tracks exist in the first place?

The purpose of Art Tracks is to provide a “single official, label-sanctioned YouTube version of every sound recording.”

Once qualified recordings are identified based on their ISRCs, release identifiers (UPC, EAN, GRid), and labels, YouTube will create Art Tracks for each unique combination of these fields. This is YouTube’s attempt to provide as complete a music catalog and experience as they can. Art Tracks appear in the same places and operate in the same ways as produced music videos, (Like topic channels, album playlists, and search results).

If you think about it, Art Tracks are really just simple, auto-generated music videos…which makes sense if you consider that YouTube is trying to provide you with a music streaming experience on a video-only platform.

YouTube as a music streaming service?

The vast majority of music discovery in developed nations is done via YouTube. When a new album drops, or a friend suggests an artist or album someone might like, most folks turn to YouTube.

Almost all modern produced music can be found on YouTube in one form or another. And if an artist has any sort of digital distribution strategy they will likely opt-in for YouTube content ID. This means that YouTube is sitting on the largest collection of digital music in the world. And, at some point, someone in some office somewhere had that lightbulb moment: Why not offer a way for the average YouTube user to stream the music that’s already been delivered to YouTube?

Users were already creating their own DIY Art Tracks and YouTube wanted to provide official representations of every sound recording they could, so they offered current music administrators the option of having Art Tracks created for their music.

What’s the upside of YouTube Art Tracks?

Art Tracks provide:

• better audio quality
• mobile audio-only playback
• music that could be searchable by topic, related artist, and playlist

Furthermore, these topic channels and playlists would be created and managed by YouTube and not individual users. All of this, of course, was by design and in support of the imminent launch of YouTube’s subscription service: YouTube Red.

As a subscriber, you have the ability to listen to every Art Track on YouTube in an audio-only mode that includes all of the goodness of other streaming services, including high-quality audio and genome playlist creation.

Now, anyone on YouTube can search for and listen to any Art Track that exists on the platform. But a cool feature of YouTube Red subscription is that in audio-only mode, it will always favor the high-quality audio of an Art Track over other versions of the song that inevitably exist on YouTube.

So, let’s say you’re listening to a Michael Jackson playlist and Thriller comes on. Instead of having to listen to the drawn out audio of the (amazing) music video that’s probably the most distributed version of that song on YouTube, you’ll be served up the album version in the highest audio quality available.

User-Generated vs Official Art Track videos

So, Art Tracks are official music videos of songs that are available to all who use YouTube and behave like assets on a music streaming platform. Now let’s pump the brakes here for a minute and look at what an Art Track is to the average observer: it’s a YouTube video that has the artist and song name in the title of the video and displays a static image of the cover art while the song plays.

Not exactly a novel idea. In fact, artists have been throwing together their own version of Art Tracks for years. It’s easy, just upload your album (or your favorite artist’s album) and a pic of the album cover and BAM! You have a user-generated Art Track.

So how does one tell a user-generated Art Track and an official YouTube Art Track apart?

Below are a few examples for your viewing pleasure.

Example #1 – User Generated “Art Track”:

Example #2 – Official Art Track created by YouTube:

What’s different?

For one, the descriptions are a dead giveaway:

• in Example #1, the description has pertinent info that the artist has provided, such as their Bandcamp, iTunes, and Spotify links… as well as links to other videos.
• Example #2 is much more simple and to the point. It contains the track title and artist name, the administrator who provided the track to YouTube (CD Baby, of course) and a copyright tag.

An astute eye will also see that the videos in the “Up Next” queue differ between these two examples in a very specific way:

• Example #2 has a video queued up that’s from the artist’s Topic Channel.
• Example #1 has a video queued up from the artist’s YouTube channel.

This is an important distinction in the behavior of these two assets: Art Tracks beget Art Tracks and UGC videos beget other UGC videos.

Now that you can tell the difference between YouTube-created and user-generated videos, let’s get into how they make money.

How do Art Tracks generate income?

Through Content ID, your music is being actively searched for throughout YouTube. Every video that’s uploaded by every user is scanned and we claim it for you if it contains one of your songs. Once claimed, you begin to get a portion of the revenue that video earns through ad & subscription supported views. So, one song can be identified and claimed in hundreds of videos and earn a portion of the revenue from each and every one of those videos.

With Art Tracks it’s much more simple. Art Tracks also earn their revenue via ad & subscription supported views, but that revenue is only ever going to come from views of that specific Art Track. Art Tracks operate like a song on Spotify, only instead of earning per “stream” you earn per “view” (for subscription supported views) and you earn a share of ad revenue generated by ad-supported views.

YouTube Music vs Content ID

As I state above, Art Tracks and UGC videos earn revenue in the same manner (Ad supported and/or Subscription-Supported views) but since Art Track assets and UGC assets are a part of two different YouTube services, the revenue is distributed and reported separately.

• CD Baby members can see revenue from Content ID (i.e. user generated videos) in their account under: Licensing and Royalties > YouTube Content ID.
• And for Art Tracks, revenue will be posted under: Digital Partner Sales > YouTube Music.

Here’s the part that confuses most artists: You can opt-out of having your music administered through YouTube Content ID (though I really don’t know why you ever would) and still have your music on YouTube as Art Tracks.

How could this possibly be!?!

Since the distribution of music as Art Tracks on YouTube is a separate revenue flow, it is therefore a separate distribution service. And any distribution company worth its salt, such as CD Baby, will allow you to customize your service options to fit your particular needs. So, if you are a CD Baby artist, this service will be listed as YouTube Music under the Digital Distribution Partners list in your member’s account and you can uncheck the box next to it if you feel Art Tracks aren’t for you.

So, let’s review what we’ve covered:

• Art tracks are official sound recording assets for YouTube Music with high-quality audio and a static image of the album art.
• YouTube Music is a digital distribution service, while Content ID is a digital rights administration service.
• Art Tracks are a representation of your work, while Content ID enforces your copyright.
• You can participate in one, both, or neither; your choice!

It’s not the easiest thing to wrap your head around, but there it is. If you have any questions about Art Tracks and whether you currently have any available on YouTube, start by searching on YouTube! Next, contact your digital distributor.

Pagamentos Do CD Baby Aos Artistas Indie's Aumenta 33% em 2017 - Veja O Infográfico

Indie artist payments from CD Baby increase 33% in 2017, and other numbers you’ll want to see [INFOGRAPHIC]

CD Baby artist revenue, then and now

20 years ago, CD Baby revolutionized the independent music industry, giving artists without a label their first chance to reach a worldwide audience on their own terms while maintaining all the ownership of their music.

Two decades later and we’ve broken down many more barriers for independent musicians, including:

• global distribution
• publishing rights administration
• YouTube and Facebook monetization
• sync licensing
• online music marketing
• and more

Thank you to all the musicians who’ve entrusted us with one of the most important things in their lives: their own music.

CD Baby’s 20th Anniversary Infographic

These images show the 20-year history of what we’ve been able to do with and for the artists that use CD Baby, how the methods of music monetization have changed over two decades, and much more.

[Note: Full infographic at the bottom.]

CD Baby’s catalog and payouts

First, a quick look at the size of both our distribution and publishing catalogs (now representing the largest collection of songwriters in the world!), plus the revenue we’ve paid to artists for sales, streams, sync fees, YouTube ad revenue, publishing royalties, and more:

Geography and genre

We have one of the largest and most diverse catalogs of music in the world. CD Baby clients come from 215 territories/countries around the globe, and make music in more than 850 different genres:

Changes in digital distribution revenue from 2011 to 2017

This graph shows how music consumption habits have shifted dramatically in the past 5 years, as streaming adoption increased and the popularity of downloads decreased:

Streaming revenue as a percentage of total artist payout

How big a part does streaming play in the overall revenue picture of a modern musician, and in CD Baby’s total revenue payouts? This graph shows that streaming is generating big money for artists. In 2017 our total revenue payout was more than double what it was in 2009, and the percentage that streaming comprised of that total payout went from 1.7% to 58%.

A timeline of CD Baby milestones

Here’s a full infographic containing everything above, plus some highlights from our 20-year history!

Spotify Apresenta Galerias De Imagens E Links De Redes Sociais

Spotify introduces image galleries and social links

Spotify for Artists launches two new profile customization features.

If you have a Spotify for Artists account, you know that you can customize your header photo, edit your artist bio, post concert dates, pin your favorite music or playlist to the top of your profile, and more.

Well now you have two more ways to strut your stuff on Spotify.

1. A photo gallery

Within your Spotify for Artists account you can upload up to 125 pictures and edit them to appear in whatever order you prefer. You can also update your profile avatar from within the Spotify for Artists app. To keep things fresh on your profile, post your latest:

• press shots
• behind-the-scenes pics in the studio, on tour, or shooting a video
• live photos
• shots of you hanging out with fans or fellow musicians

2. Social links to Instagram, Twitter, Facebook, and Wikipedia

The ABOUT tab on your profile will now display off-platform links, so listeners that want to check out more from you can follow you in other places besides Spotify.

Selos Independentes Veem Uma "Bonança" Internacional

Independent Labels See International Bonanza

Global indie licensor Merlin delivered some great news to the independent label community Thursday, and all of it was centered on international growth.

Explosive Growth In Latin America

• Merlin’s 2017 Latin American earnings increase five-fold in three years 
• US member labels see streaming revenues from LATAM territories almost double as a percentage of their business
• Brazil is now the 6th biggest-earning territory for Merlin’s independent label members – ahead of France, Australia and Canada
• At current rates of growth, Merlin expects to generate over $60m in revenues in 2018 across its audio streaming service partners in Latin America, with US-based members representing around 50% of those earnings.

“We now have irrefutable evidence that the new dynamics of streaming are opening up previously inaccessible territories to independent music, with a phenomenal consumption surge in Latin America and across Asia. What feels particularly exciting is that we’re only at the start of this growth trajectory – and with potential of relatively untapped markets, including China, Russia and Africa, still to be realised.” - Charles Caldas, CEO, Merlin

Opening China To Indies

Merlin has announced its first participation in the fast-evolving Chinese music market - agreeing a series of strategic non-exclusive licensing partnerships with the country’s five leading digital music services: NetEase Cloud Music (NetEase Cloud Music), Xiami (Ali Music Group), QQ Music, Kugou and Kuwo (all Tencent Music Entertainment).

The deals create a new path for independent music businesses looking to enter the Chinese market.

StubHub Lança Programa De Ajuda Para Educação Musical - Nos EU

StubHub Launches Program Supporting Music Education

The company has partnered with the Mr. Holland's Opus Foundation to focus on bringing instruments into classrooms 

StubHub has announced a $3 million, three-year initiative to bring musical instruments into more U.S. classrooms. The commitment extends an existing, four-year partnership with the Mr. Holland's Opus Foundation (MHOF), made possible by a grand provided by the StubHub Foundation, a corporate-advised fund of Silicon Valley Community Foundation.

Since beginning the initiative 2015, StubHub and MHOF have brought $2 million worth of instruments into classrooms across the country that will benefit more than 100,000 students in more than 50 schools, over the course of the instruments' lives. 

"Since working with the Mr. Holland’s Opus Foundation over the last four years, we have been exposed to the incredible need for music programs in our public schools. In addition to renewing StubHub’s commitment to keep music alive in our schools, we want to bring more awareness to this issue in hopes of inspiring others to do the same," says Glenn Lehrman, global head of communications at StubHub. 

The program kicks off Wednesday (March 14) at South by Southwest with Bedichek Middle School in Austin, Texas -- the first school to benefit from the grant -- receiving more than $12,000 in music instruments for its string and marching band programs.

"This instrument donation opens up a world of possibilities for our music students," says Bedichek's Orchestra Director Samantha Stewart. "We’re grateful to StubHub for shining a light on the need for music education in public schools and my orchestra students are beyond excited to open up their showcase!” 

Before opening StubHub's two-day SXSW Next Stage showcase at Banger’s in downtown Austin, Jukebox the Ghost will perform an acoustic set for the students at Bedichek. 

"I started playing piano at the age of 6 and was lucky enough to have access to an instrument that has played such a big part in my life. It was part of the fabric of my childhood," says Ben Thornewill, pianist for Jukebox the Ghost. "Not every kid has that opportunity, but they should. That’s why we’re teaming up with StubHub and the Mr. Holland’s Opus Foundation to help the next generation of musicians get access to the instruments they need."

Markets eligible for the grants are chosen jointly by StubHub, MHOF and partner artists and brands, with schools selected based on criteria established by MHOF. Interested schools are encouraged to contact the foundation directly. 

"Music programs in schools have been linked to improved academics -- statistics show they yield higher graduation and attendance rates," says MHOF president Felice Mancini. "Yet music programs are constantly in danger of being cut from school budgets and this is even more true in low-income districts. With companies like StubHub, passionate artists and industry support, we can give all students the opportunity to explore the world of music."

Pandora Se Une A Linkfire Para Ajudar Artistas Em Seu Marketing

Pandora Teams With Linkfire to Help Artists Optimize Their Marketing Efforts

The partnership will focus on providing data to maximize marketing opportunities to artists. 

Pandora announced a partnership with smart link aggregator and music marketing platform Linkfire to make music discovery easier for fans and marketing simpler for artists. The partnership makes Pandora the first streaming service to provide advanced attribution data to Linkfire, which will help artists understand the performance of their content in order to create informed promotional campaigns to effectively reach audiences. 

"We have always been committed to helping artists find their fans and connect with Pandora's massive listener base," said Pandora's Chief Product Officer Chris Phillips. "Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever."

Artists will now have the ability to search Pandora’s catalog and retrieve direct links to their songs, albums and playlists and also access data to see how listeners are interacting with that content, including whether they played, saved or shared the song, album or playlist. The partnership also gives them access to pre-release campaign planning that aggregates private links to content in advance of it going live. 

"The paradigm shift from downloads to streaming has often left artists and labels in the dark when measuring the effectiveness of their marketing activities," said Andrea Arcari, chief business development officer at Linkfire. "We’re excited and proud to pioneer this new level of transparency with an innovative company like Pandora. It’s an industry game-changer and an essential component to building strong relationships between artists, labels and music services."

Because Linkfire works to connect artists and fans over multiple devices and platforms, its partnership with Pandora creates more opportunities for record labels, distributors, artists, and managers of all sizes to optimize their campaigns and maximize engagement. 

Trilha Do Filme 'Theory of Everything' Será Relançada Em Vinil

Soundtrack for Stephen Hawking Film 'Theory of Everything' Set for Reissue on Transparent Blue Vinyl

The reissue follows the deaths of Hawking this week & the album's composer Jóhann Jóhannsson in February. 

The soundtrack to The Theory of Everything -- the film about the relationship between the late astrophysicist Stephen Hawking and his first wife -- will get a limited-edition vinyl reissue on April 27. The re-release follows the deaths of the film’s composer, Jóhann Jóhannsson, on Feb. 9, and Hawking, on Wednesday.

The vinyl specialty label Music on Vinyl will reissue the Grammy Award-nominated soundtrack on 180-gram transparent blue vinyl, and the production run is limited to 1,500 individually numbered copies worldwide. (The Theory of Everythingsoundtrack was first released on transparent clear vinyl in 2015, in a limited run of 1,000 copies.)

The Theory of Everything earned Eddie Redmayne an Academy Award for actor in a leading role, for his portrayal of Hawking. The film was nominated for an additional four Oscars: best picture, actress in a leading role (Felicity Jones as Hawking’s wife, Jane), original score (Jóhannsson) and adapted screenplay.

Two-time Oscar nominee Jóhannsson also garnered an original score Academy Award nomination for Sicario. He additionally earned two Grammy Award nominations for best score soundtrack for visual media (The Theory of Everythingand Arrival).

The Theory of Everything soundtrack has sold 13,000 copies in the U.S. across all formats (vinyl, CD, digital, etc.), according to Nielsen Music, through March 8.