Power Field Studio

Power Field Studio

quarta-feira, 6 de setembro de 2017

Músicas Alegres Podem Ajudar O Seu Cérebro A Aumentar A Criatividade

'Happy' Music May Boost Brain's Creativity, Study Says

First of all thanks to Alice G. Walton for this article.


Most people know intuitively that music can be a good way to pump yourself up or get the creative juices flowing — and a new study brings some scientific evidence to the connection. It finds that people asked to listen to positive-sounding music had a measurable boost in creativity compared with people listening to other types of music. The phenomenon might be a good one to keep in mind when you’re feeling blocked or in a creative cul-de-sac.
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“Creativity is the driving force behind scientific, technological and cultural innovation, and it can be considered one of the key competences for the 21st century,” the authors write in their paper. “However, we are in a creativity crisis, people in general are thinking less creatively than before.”
To test the role music may play, they had participants come into the lab and listen to one of four types of music. The music had either a positive or negative valence, and was either high or low in arousal. For instance, music that had high arousal and positive valence was dubbed “happy” music (the Spring movement of Vivaldi’s The Four Seasons). Music that was high in arousal but negative in valence was dubbed “anxious” music. The other two groups, positive and negative low-arousal music, respectively, made for “calm” and “sad” music. A control group listened to silence.

The participants listened to their respective selections and then took tests to gauge their creativity, or divergent thinking—the ability to generate novel ideas and conjure up multiple solutions to a problem. Here it was measured with the Alternative Uses Task, which generally asks people to think of as many alternative uses for common objects as they can—for instance, a brick. Convergent thinking, the doppelganger of divergent thinking, is using the information you have at your disposal to arrive a single correct answer. It was measured with tests like the Remote Associates Task, where the person has to come up with a word that links three others (e.g., for “bar,” “dress,” and “glass,” the fourth word would be “cocktail”).
People who listened to happy music scored higher on the tests for divergent thinking, but not on convergent thinking. People listening to other types of music didn’t show the same difference.
The results aren’t entirely surprising, but why would the connection between happy, upbeat music and creativity exist, neurologically? The authors suggest that the music might affect flexibility of thought: One model of creativity, for instance, suggests that creativity comes from two traits—persistence and flexibility. And, they write, “situational variables can influence creativity either through their effects on persistence, on flexibility, or on both.”
The difference in convergent and divergent thinking is largely about “digging deeper” vs. “digging elsewhere,” the authors say. They give the example of bringing medical technology to developing countries: There’s a high number of newborn deaths that are due to a lack of resources to fix broken incubators. A convergent thinking (“digging deeper”) solution might be to develop tech that's less likely to break down, or train local residents to fix the incubators. But a divergent thinking (“digging elsewhere”) solution might be to make the incubators of car parts, so that a larger number of people would already be familiar with the basic function.
In other words, creativity might be about transcending our usual ways of thinking, and being able to see novel routes to a solution. More research needs to be done to see how music compares with other methods to enhance creativity, but it might be relatively a cheap and easy way to boost creativity in any discipline that benefits from it, from medicine to technology to the arts to politics.
“Employing music listening as a means to stimulate creativity has yet, remained relatively unexplored,” the team concludes. "In addition to the scientific contribution, the current study may provide important practical implications—music listening may be useful to promote creative thinking in inexpensive and efficient ways in various scientific, educational and organizational settings when creative thinking is needed.”

terça-feira, 5 de setembro de 2017

3 Dicas Para Escrever Grandes Composições

3 Tips for Writing Great Lyrics

First of all thanks to  Jason Blume  for this article.

Start With Great Opening Lines

After almost twenty years I still remember where I was the first time I heard Faith Hill’s crossover smash “This Kiss”  (written by Robin Lerner, Beth Nielsen Chapman, and Annie Roboff) playing on my car stereo. The opening lyrics of that Country Song of the Year GRAMMY nominee grabbed me like a hand had reached through my radio, and I had no doubt I was listening to something special. I cranked up the volume to be sure I wouldn’t miss a word.
I had a similar experience the first time I heard Halsey’s “New Americana.”  Listen and note how the opening lines demand attention.
Of course, every line of a song is important but it is those opening lines that signal to the listener whether they are about to hear a “good” song—or a “wow” song. When looking back at a first draft of a song pay special attention to those opening lines. If they are less than stellar re-work them until they shine.

Build On an Intriguing Title

We need to give our listeners (including music publishers, recording artists, and other decision-makers) compelling reasons to choose our songs instead of anyone else’s (including ones the artist and producer might have written or co-written). One of the best ways to accomplish this is to build on a title that encapsulates a unique, original concept.
Examples of strong titles include:
•    “Roar”  (recorded by Katy Perry/written by Perry with Bonnie McKee, Dr. Luke, Max Martin, and Cirkut)
•    “Malibu” (recorded by Miley Cyrus/written by Cyrus and Oren Yoel)
•    “Anaconda”  (recorded by Nicki Minaj/written by Minaj, Jamal Jones, Jonathan Solone-Myvett, Ernest Clark, Marcos Palacios and Anthony Ray)
•    “Flawless”  (recorded by MercyMe/written by Bart Millard, Mike Scheuchzer, Nathan Cochran, Robby Shaffer, Barry Graul, Solomon Olds, David Garcia, and Ben Glover)
•    “Irreplaceable”  (recorded by Beyoncé/written Shaffer “Ne-Yo” Smith, Tor Erik Hermansen, Mikel Eriksen, Espen Lind, and Amund Bjorklund)

Show—Don’t Tell

Songwriting is an art of communication and most songs are intended to communicate feelings, not information. But ironically, by using our lyrics to state how we feel (i.e., “I am heartbroken,” “I am happy,” “I am in love”) our listeners learn our emotional state, but are unlikely to empathize and feel the emotions that the strongest lyrics elicit.
Incorporating action and imagery into our lyrics is one of the most effective ways to evoke emotions. Instead of telling our listeners what we feel, when we paint a scene with our words we allow our audience into the world we are creating with our song.
How can we “show”—instead of telling how we feel? Try creating a scene in which the character within our song does what a person might do when he or she is experiencing the emotion we hope to express. Ask yourself what action might he or she take. For example, what does a person do when he or she is heartbroken
Examples:
•    She cries herself to sleep hugging the pillow where he used to lay his head
•    He sits in the corner of the bar drinking doubles and listens to the songs they used to dance to
Come up with several of your own then try showing what a person might do when he or she is in love—or is happy.
Try these tips to take your lyrics to the next level!

Vídeo - Como Os Efeitos Sonoros Dos Filmes São Feitos

VIDEO: FOLEY ARTISTS – HOW MOVIE SOUND EFFECTS ARE MADE


A great new video on the art of creating Foley – featuring Gary Hecker (Django Unchained, Hancock, 300), Dawn Lunsford (Whiplash, The Hunger Games: Mockingjay – Part 1, Transformers: Age of Extinction) and Alicia Stevenson (The Hunger Games: Mockingjay – Part 1, X-Men, Transformers: Age of Extinction):



segunda-feira, 4 de setembro de 2017

Apple Lançou Os Novos Beats Fones Com "noise-cancelling"

Apple released a $350 pair of noise-cancelling Beats headphones


Apple's newest headphones, Beats Studio 3 Wireless Beats
Apple's audio subsidiary, Beats, released a new pair of wireless noise-cancelling headphones for $350 on Monday.
The Beats Studio 3 Wireless headphones now slot in as the highest-end headphones that Apple makes and the only model with active noise cancelling. 
They're an updated version of Beats' now-discontinued over-ear Studio Wireless headphones. Although their external appearance is nearly unchanged, this new model has been updated with Apple's W1 chip, the same chip that's in Apple's AirPods which enables easy pairing with an iPhone or iPad. 
The new model also has improved noise cancelling, putting the headphones in direct competition with similar headphones from brands like Bose. They went on sale on Monday
The Beats Studio 3 Wireless headphones are wireless using Bluetooth and can manage 22 hours of battery life with noise cancellation turned on, according to Beats. They charge with a microUSB connector, not Apple's Lightning connector.
Apple's most recent iPhone doesn't include a headphone jack, and the company suggested wireless headphones as one possible solution for users who want to listen to music or other audio. 
This is what Apple's current-generation wireless headphones lineup looks like now:
Beats Studio 3 Wireless BeatsFor now, these headphones come in six colors. Beats
Beats Studio 3 Wireless BeatsHowever, these two colors are "limited editions." Beats
Beats Studio 3 Wireless BeatsThese are the only over-ear headphones Beats makes. 

Um Argumento Contra "Pague O Que Você Quiser"

An Argument Against “Pay What You Want” Pricing

First of all thanks to Brian Hazar for this article.


Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of enlightening and thoughtful answers. The discussion continues, but as you’ve already deduced from the title of this article, I’ve made my decision.
I tried both approaches over the past two months, with two full-length rarities sets. Both consist of material already released on USB key, so the audience is relatively limited. I sold the first set for $5 with a discount code, and made the second set name-your-price. The latter features more recent recordings, and is clearly the superior release, so there’s little point in comparing sales numbers directly.

Name-your-price certainly has a lot going for it:

  • It provides a legal alternative to piracy
  • It generates far more downloads, which can boost your mailing list if you require an email address
  • Anyone can “own” your album, even in countries with weak economies or rampant piracy (a decent percentage of my downloads were from Russia)
  • People are more likely to share a link to a “free” download with their friends
  • Potential fans can download first, and decide if they like it later

But in my opinion, those pros don’t offset the cons:

  • “You get what you pay for” is a deeply embedded mental shortcut that holds true in most cases. By that maxim, free music is worthless. Yet when we pay for something, we’ve already at some level decided we’re going to like it. Which perception do you want to reinforce?
  • It means less money per download. A lot less. I averaged $2, with 70% of downloaders opting to pay nothing.
  • It forces every fan to tell you what your music is worth to them.
That last one is a dealbreaker for me. Each of my fans knows that when they enter a dollar amount, I’m going to see it. Some even follow up with an email to explain their thought process. This creates a lot of unnecessary friction. While it may compel some to opt for a higher price, the decision can be paralyzing, as Color Theory fan Simon Lewis describes in the comments:
I spent too long pondering how much to pay that I missed my chance. I don’t want to rip off the artists (especially ones I care about) but I also want to get stuff cheap (who doesn’t love a bargain?). Then I listened to the ep several times because I could and, although I really liked it, felt I didn’t need to download it yet. I would opt for having just samples up there to tempt me into buying it all. I should have just bought it for the price you put on the first one (but is that enough?).
Even if you set a minimum price, the option to pay more can be a stumbling block. Of course, those who don’t care what you think will enter the minimum and download away, but are those the fans you want to cultivate?

Here’s my 3-step plan for next time:

Keep in mind that I don’t have the time or resources to create an elaborate collector’s edition or ancillary merchandise, so a tiered approach isn’t an option. Nor do I perform. All I have to offer is the music itself.
  1. Three weeks before the release date, I’ll give away a free song in exchange for an email address (via my Bandcamp site).
  2. Two weeks before the release date, I’ll start taking pre-orders at $5. I’ll post a single 2-3 minute audio teaser with 30 seconds each of 4-6 songs.
  3. On the release date, the price will go up to $10 and the entire album will be streamable.
What do you think? Will this provide the best experience for the fans?

Marshall Atualiza Linhas De Caixa "Wireless"

Marshall's updated speaker line packs Chromecast and multiroom audio


And its iconic guitar amplifier design details, of course.


Marshall
Marshall has been lending its signature guitar amp aesthetics to headphones and speakers for quite some time. However, there was one notable omission in the company's feature set: multiroom audio. Today, Marshall is announcing an update to its wireless speaker line that gives its existing Action, Stanmore and Woburn models some current features. 

Gallery: Marshall Action, Stanmore and Woburn multiroom speakers | 17 Photos


First, the trio of speakers now offers multiroom audio thanks to Marshall's Multi-Room app. The company's existing wireless speaker line only works with Bluetooth, but these upgraded models tack on Wi-Fi connectivity. That means Chromecast built-in and Spotify Connect are now options, as is AirPlay, and the Bluetooth connection is still there should the need arise.
Each of these new Marshall speakers also have seven one-touch presets that you can program to instantly begin playing your favorite playlists, albums, internet radio stations and more. As you might expect, those presets are also managed through the Marshall companion app. That piece of mobile software will also help you tweak the EQ settings and adjust the intensity of the LED control dials.
The new options include the smaller Action, medium-sized Stanmore and the large Woburn speakers. As you step up from the first model, expect more power, bigger sound and larger overall size. Those devices are priced at $350 (€350/£319), $450 (€450/£399) and $600 (€600/£539) respectively. If the retooled speaker line sounds too good to pass up, all three models will be available for pre-order this Friday, September 1st, and are expected to hit shelves on September 21st. If you don't really need the new features and prefer to stick Bluetooth, the existing models will remain available after these new speakers launch.

sexta-feira, 1 de setembro de 2017

Twitter -vs- Facebook - Qual O Melhor Para Os Músicos?

Twitter -vs- Facebook - What’s a better site for musicians?



As a social media manager who represents numerous band and solo artists, I spent a countless amount of time working and playing on Facebook, Twitter, and the many other social media platforms which exist in the online landscape. Over the years, I have gained a unique insight into the various platforms out there in the context of music marketing.

So which one is the best for artists trying to promote their music?

In this article I will focus on comparing the two most popular and well known social media site, Facebook and Twitter. While both platforms have their own strengths and weaknesses, when it comes to marketing your music, one of them clearly stands out. That platform is Twitter.

Let me share with you some of the reasons I have found Twitter to be far superior
than Facebook when it comes to music marketing.

1. The ability to reach a wider audience - When it comes to reach, there is one important difference between Twitter and Facebook - Facebook limits the reach of your posts, Twitter does not.

Are you familiar with the Facebook algorithm called Edgerank?

What Edgerank does is it assigns a rank to each Facebook action that occurs (updates, comments, likes, shares, etc). It tries to ensure that only the most relevant and engaging content will be seen be your friends, fans, and subscribers - This normally works out to about 1% of your target audience. This helps to keep your Home Feed clean and relevant, but more importantly it gives Facebook the ability to tax you to reach the rest of your audience.

Twitter on the other hand, has no such limitations. Each time you send out a tweet, your post will be seen by everyone of your followers viewing their Twitter feed at that moment or by looking back at their feed retrospectively. Also, each time you get retweeted,  your reach grows further to include all the followers of the person who retweeted your post.

On Facebook, recieving a like, comment, or share on your post only means that a few more of your friends and a handful of your engagers friends will ever see the post.

So having 10,000 “likes” on Facebook really only means that about 100 of your fans on average are going to see your posts. 10,000 followers on Twitter means that potentially all 10,000 fans are reading each tweet. Now that’s reach!

2. Fan engagement - From my experience in working with Social Media over the years, Twitter is by far the more engaged platform of the two. In my opinion, Twitter is just a far more interactive and personal experience.

Whereas Facebook is great great way to mark important milestones in your musical journey, Twitter is more of a real-time journal documenting the day to day struggles and triumphs in the life of a hungry musician. The kind of insight that allows your fans to know you, not only as an artist, but as a person.

When it comes to marketing your music, the aim is to not simply to build your fanbase. You get the best value for your efforts by building an interpersonal relationship with each one of your fans. Twitter, way more than Facebook, encourages and fosters that one-on-one relationship. When you follow someone on Twitter you subscribing to every dirty little detail of their life. I don’t know about you, but when I find an artist whose music really resonates with me I want to know as much as I possibly can about them. Twitter allows for this in ways Facebook can only wish for. When it comes to fan engagement, Facebook only provides a light snack between meals, whereas Twitter rolls out an entire 5 course meal.

3. Facebook costs more - Let’s start with Facebook. Love it or hate it, Facebook is a staggeringly successful business. In the last 3 to 4 years Facebook has become more money driven than ever (I’m sure you’ve noticed the ever increasing amount of ads that have been showing up in your beloved newsfeed).

Let’s say you want to grow your audience on Facebook. You’ll need to first get to know your way around the Facebook advertising platform, then spend some time writing and setting up some enticing ads to catch the attention of potential fans. Next it’s time to fork out some cash (anywhere from 50 cents up to 2 bucks) to convert to coveted eyeballs that every marketer is fighting for into fans. But that’s not all. After spending a few hundred dollars building up a nice little Facebook fanbase, you now find out that only a measly 1% will see each post on average.

So how do you get the rest of them?

You got it - by promoting your post. A privilege that will cost you no less than 5 bucks a pop.

Cost is the number one reason why most music marketing experts love and swear by Twitter. Twitter all you to promote your music and grow your fanbase year round without spending a dime.

Now combine this with some relatively (or free)  inexpensive third party twitter tools and a good understanding of your target audience, and this form of promotion not only costs next to nothing, it has the ability to drives waves of new fans to your music. All at little or no cost.


Review
Twitter is a platform built around conversation. And as an artist looking to grow your audience and connect with like minded individuals, the world is truly yours for the taking. You can not only find people based on what they are currently talking about, but also what kind of music they are into - something easily determined by which artists and accounts a particular user is following. On Facebook the best I can do is to pay to run ads targeting people who “like” a particular page or interest.