Power Field Studio

Power Field Studio

segunda-feira, 24 de julho de 2017

Linkin Park - As Vendas Sobem 5.332% Nos EU Após Tragédia

Linkin Park's U.S. Music Sales Rise 5,332% After Death of Chester Bennington



Three of the band's albums are on track to re-enter the Billboard 200 chart. 

In the wake of Chester Bennington's death on Thursday (July 20), sales of his band Linkin Park’s music grew tremendously, according to Nielsen Music. Based on initial U.S. sales reports for July 20, the combined sales of Linkin Park’s catalog of albums and songs increased by 5,332 percent (as compared to sales on July 19).
On July 20, the band’s albums sold 21,000 copies (up from less than 1,000 on July 19), while their collected songs sold 90,000 downloads (up from 2,000 the previous day).
In total, the act’s albums and songs sold 111,000 copies on July 20 (versus 2,000 the day previous) -- a gain of 5,332 percent.
The group’s best-selling album on July 20 was its most recent studio album, One More Light, which sold more than 6,000 copies that day (up from a negligible figure on the day previous). The set, which was released in May, debuted atop the Billboard 200 albums chart, granting the act its sixth chart-topper.
It’s anticipated that at least three of Linkin Park’s albums will re-enter the Billboard 200 chart dated Aug. 5, which reflects the tracking week ending July 20. In addition to One More Light likely returning to the list, both Hybrid Theory and Meteora are on track to jump back onto the tally.
The top 10 of the Aug. 5-dated Billboard 200 chart is slated to be revealed on Sunday, July 23.
As for the band’s best-selling songs on July 20, here are their top 10 sellers that day, according to Nielsen Music. (All songs increased from a negligible figure in the day previous.)
Linkin Park’s Top Selling Songs (July 20)
“In the End,” 11,000 downloads
“Numb,” 10,000
“Heavy,” featuring Kiiara, 7,000
“What I’ve Done,” 6,000
“Crawling,” 5,000
“Somewhere I Belong,” 4,000
“Breaking the Habit,” 4,000
“One More Light,” 3,000
“Shadow of the Day,” 3,000
“One Step Closer,” 3,000

‘Star Trek: Discovery’ - Trilha Sonora

Jeff Russo to Score ‘Star Trek: Discovery’

Jeff Russo has been hired to score the upcoming sci-fi drama Star Trek: Discovery. The show is set a decade before the events of the original Star Trek series and follows the crew of the USS Discovery during the Federation-Klingon cold war.The series stars Sonequa Martin-Green, Jason Isaacs, Doug Jones, James Frain, Michelle Yeoh and Anthony Rapp. Alex Kurtzman (The MummyNow You See Me) and Bryan Fuller (HannibalPushing Daisies) are executive producing the CBS Television production with Heather Kadin (ScorpionSleepy Hollow), Gretchen J. Berg & Aaron Harberts (RevengeReign), Akiva Goldsman (A Beautiful MindI Am Legend), Rod Roddenberry and Trevor Roth. Star Trek: Discovery will premiere on September 24, 2017 on CBS. Visit the official show website for updates.

sábado, 22 de julho de 2017

Como Os Músicos Usam O Ipad?

How Are Musicians Using the iPad?


Several years ago, when the iPad was in its early days, I wrote a post on how musicians could use the iPad. Well, after years of gradual adoption from the music community, the guys at Kensington have compiled this infographic on how musicians are using the iPad and what some of the most popular apps are. Enjoy!


The Musician’s Guide was launched in 2009 by Marcus Taylor, a former indie label manager and artist from Oxfordshire, with a passion to help musicians learn about building their fanbase. TheMusiciansGuide.co.uk attracts over 300,000 musicians from all over the World every year.

quinta-feira, 20 de julho de 2017

Como Maximizar O Valor De Uma Musica Em Um Comercial

How To Maximize The Value Of Music In A Commercial

First of all thanks to George Howard  for this article.

The perfect mix of brand messaging and a well chosen piece of music can result in powerful advertisement that potential customers can connect with. It can also provide significant value to the artist, as it broadens their and audience and earns revenue from sync licensing.

Important Considerations for Brands and Agencies 

Looking To Integrate Music In Campaigns

The right combination of brand messaging and music can lead to a compelling ad that resonates with prospective customers.
With the proper packaging, advertising can provide significant value to the artist(s) involved as well.
In my experience running a label, the best example of all of the pieces coming together was this Volkswagen commercial featuring the music of Nick Drake:
When the ad initially aired, Nick Drake’s music was unknown beyond a small handful of people, and it can be argued that this commercial brought his music to the masses. As The Boston Globe reported recently, it worked out for Volkswagen, too:
…As for the commercial, not only was it a huge success in building Volkswagen’s brand, but it helped to shift television commercials into an era of tastemaking through advertising. According to Jensen, the trend of spending millions [of dollars] on Michael Jackson songs began taking a backseat to commercials featuring lesser-known artists. “Milky Way” was named one of the top 10 car commercials of the past 25 years by The One Club in 2012.
The experience of seeing how a brand collaboration helped Nick Drake’s work finally find the audience it deserved compelled me to co-found MAX.
This ad made it clear to me that a sweet spot between art and commerce exists where all parties – artists, brands, and most importantly, customers – can benefit.
In this post, I detail some tips and recommendations for generating the most value from music in campaigns.

Best Practices for Advertising With Music

I wholeheartedly believe that for musically-driven advertising to resonate with target audiences, brands and agencies MUST begin the brainstorming process with heavy consideration of the integration of music.
If you get this wrong, nothing else much matters; the entire campaign will fail.
Disharmony here harms the brand, the artist, and most importantly, the customers.
The best campaigns address this potential discord by digging deeply into the psychographic makeup of the artists’ constituencies to determine how their fans relate – in a durable and emotional way – to the brand. And they do this from the beginning of the creative process.

Brands Must Understand the Complexities Surrounding Music Licensing

Just like brand marketing, the music industry is complex and relationship-driven.
Similar to how some in the music world might not fully grasp the systematic RFP process that has become second-nature to those in the agency world, the many intricacies of licensing music can often hide behind a polished final product.
For example, it is rare to find a song only has one rightsholder attached to it. That is, typically, a song will have at least two parties who have some ownership claim (and therefore veto power) of a song: (1) the label and (2) the songwriter.
Of course, in today’s music era, many songs have samples and multiple writers, and/or guest performers, so the number of potential rightsholders is massive. Often, in order to use the song for a commercial, each of these rightsholders must agree to its usage.
In other words, this requires:
  1. Finding everyone with ownership in a song
  2. Negotiating with each party, and/or convincing all of them to approve a so-called Most Favored Nations (MFN) deal, in which all parties receive the same amount/terms
  3. Issuing (and getting back) contracts
  4. Accounting to each rightsholder
Even with all of the above addressed, there is still risk for the brand should any of the parties misrepresent their rights, or some piece of the song (sample) was not cleared. Misrepresentation of rights affected Matador Records to the tune of $50,000 in May 2016.
Given all of this, it’s crucial to ensure that proper diligence is done before airing anything.

You Don’t Need a “Superstar” Artist To Connect With People

As the Nick Drake example above shows, a household name is not necessarily required for a successful campaign. In fact, brands striving for authentic storytelling and the creation of deep/durable emotional connections with potential customers may do better to support emerging artists, rather than pay the large fees required to attract star power.
Just because an artist is popular does not mean that their fans’ values will axiomatically align with those of a brand. In fact, our data MAX has accumulated around fans often shows the opposite is true.
The musical landscape is comprised of increasingly diverse (and diffuse) talent that’s not necessarily all over Top 40 radio, and the rise of on-demand streaming has allowed brands, agencies and artists more traceable ways to reach these music fans.

Advertising With Music: Three Key Takeaways

Everyone wins when the music in an advertisement leads the viewer to explore the brand’s offering AND the artist’s songs.
This alchemy happens all too rarely because music is sometimes regarded as an add-on. A core mission of MAX is to increase these positive outcomes – where brands, artists, and fans all benefit – from the premises that:
  1. Music must be integrated based on shared psychography of the brand’s customers and the artist’s fans
  2. Campaigns must be orchestrated transparently so music-related rightsholders and brands all understand how the music is being used and the related value propositions
  3. Shared value alignment, NOT simply popularity, is the key to the greatest music/brand integrations


Pesquisa Da Nielsen - Os Top's Até Agora No Rock - Metallica, Twenty One Pilots & Imagine Dragons

Nielsen Music's Mid-Year 2017 Charts: Metallica, Twenty One Pilots & Imagine Dragons Dominate Rock



MetallicaTwenty One Pilots and Imagine Dragons lead Nielsen Music’s mid-year rock charts (see lists, below), thanks to new -- and old -- releases from the three acts.
In the tracking period of Dec. 30, 2016 through June 29, 2017, Metallica’s latest studio album, Hardwired… To Self-Destruct, ranks as the most popular rock album in the U.S. The Billboard 200-topping set earned 540,000 equivalent album units, of which 487,000 were in traditional album sales. (It’s also the top selling rock album of 2017; see lists, below). Twenty One Pilots’ 2015 album Blurryfacecontinues to find fans, as it was the No. 2 most popular rock set of the first half of 2017, with 451,000 units earned.
Imagine Dragons’ smash single “Believer” -- which spent 13 weeks at No. 1 on Billboard’s Alternative Songs airplay chart earlier this year --  is rock’s biggest selling digital song so far in 2017 (905,000 downloads) and the most streamed song in terms of on-demand audio streams (105.4 million).
Twenty One Pilots’ 2016 hit track “Heathens,” from the Suicide Squad: The Albumsoundtrack, was the most streamed song overall (audio and video combined) with 185.7 million streams. It was also the top on-demand video, with 110.4 million streams.
Total rock album consumption, based on equivalent album units, fell 7.8 percent in the first half of 2017, to 61.49 million units earned (down from 66.69 million in the first six months of 2016). Total rock album sales eroded 20.9 percent to 32.9 million (down from 41.6 million) and rock digital song sales collapsed 27.9 percent to 63.74 million downloads sold (from 88.47 million a year ago).
Overall streaming of rock songs (audio and video combined) jumped 21.6 percent to 45.5 billion (up from 37.4 billion), while on-demand audio streams vaulted 36.5 percent to 33.3 billion (from 24.4 billion). On-demand video streams fell, however, 6.4 percent to 12.2 billion (down from 13 billion).
2017’s Mid-Year Top 10 Rock Albums (Based on Overall Equivalent Album Units)
1. Metallica, Hardwired… To Self-Destruct (540,000)
2. Twenty One Pilots, Blurryface (451,000)
3. Soundtrack, Guardians of the Galaxy, Vol. 2: Awesome Mix Vol. 2 (353,000)
4. Imagine Dragons, Evolve (345,000)
5. Soundtrack, Suicide Squad: The Album (303,000)
6. Panic! at the Disco, Death of a Bachelor (281,000)
7. Gorillaz, Humanz (274,000)
8. John Mayer, The Search for Everything (259,000)
9. The Beatles, Sgt. Pepper’s Lonely Hearts Club Band (233,000)
10. Twenty One Pilots, Vessel (216,000)
2017’s Mid-Year Top 10 Selling Rock Albums
1. Metallica, Hardwired… To Self-Destruct (487,000)
2. Soundtrack, Guardians of the Galaxy Vol. 2: Awesome Mix, Vol. 2 (351,000)
3. Gorillaz, Humanz (184,000)
4. Twenty One Pilots, Blurryface (177,000)
5. John Mayer, The Search for Everything (169,000)
6. Linkin Park, One More Light (130,000)
7. Panic! at the Disco, Death of a Bachelor (113,000)
8. Imagine Dragons, Evolve (109,000)
9. Soundtrack, Suicide Squad: The Album (101,000)
10. The Rolling Stones, Blue & Lonesome (92,000)
2017’s Mid-Year Top 10 Selling Digital Rock Songs
1. Imagine Dragons, “Believer” (905,000)
2. Linkin Park featuring Kiiara, “Heavy” (361,000)
3. Fitz and The Tantrums, “Handclap” (334,000)
4. Twenty One Pilots, “Heathens” (329,000)
5. Rag’N’Bone Man, “Human” (248,000)
6. Kaleo, “Way Down We Go” (219,000)
7. Disturbed, “The Sound of Silence” (211,000)
8. The Revivalists, “Wish I Knew You” (147,000)
9. X Ambassadors, “Unsteady” (114,000)
10. Twenty One Pilots, “Stressed Out” (142,000)
2017’s Mid-Year Top 10 On-Demand Rock Song Streams (Audio and Video Combined)
1. Twenty One Pilots, “Heathens” (185,682,000)
2. Imagine Dragons, “Believer” (158,035,000)
3. Twenty One Pilots, “Stressed Out” (124,508,000)
4. Twenty One Pilots, “Ride” (105,244,396)
5. Lil Wayne, Wiz Khalifa & Imagine Dragons With Logic & Ty Dolla $ign featuring X Ambassadors, “Sucker for Pain” (102,893,000)
6. Passenger, “Let Her Go” (80,594,000)
7. Imagine Dragons, “Radioactive” (75,330,000)
8. Panic! at the Disco, “Death of a Bachelor” (67,811,000)
9. Disturbed, “The Sound of Silence” (67,132,000)
10. Fitz and The Tantrums, “Handclap” (65,665,000)
2017’s Mid-Year Top 10 On-Demand Rock Audio Streams
1. Imagine Dragons, “Believer” (105,410,000)
2. Twenty One Pilots, “Heathens” (75,247,000)
3. Twenty One Pilots, “Ride” (62,972,000)
4. Twenty One Pilots, “Stressed Out” (59,918,000)
5. Lil Wayne, Wiz Khalifa & Imagine Dragons With Logic & Ty Dolla $ign featuring X Ambassadors, “Sucker for Pain” (53,041,000)
6. Coldplay, “Hymn for the Weekend” (47,045,000)
7. Panic! at the Disco, “Death of a Bachelor” (46,505,000)
8. James Bay, “Let It Go” (46,052,000)
9. Fitz and The Tantrums, “Handclap” (45,870,000)
10. X Ambassadors, “Unsteady” (44,167,000)
2017’s Mid-Year Top 10 On-Demand Rock Video Streams
1. Twenty One Pilots, “Heathens” (110,435,000)
2. Twenty One Pilots, “Stressed Out” (64,591,000)
3. Imagine Dragons, “Believer” (52,624,000)
4. Lil Wayne, Wiz Khalifa & Imagine Dragons With Logic & Ty Dolla $ign featuring X Ambassadors, “Sucker for Pain” (49,852,000)
5. Passenger, “Let Her Go” (48,863,000)
6. Twenty One Pilots, “Ride” (42,273,000)
7. Smash Mouth, “All Star” (38,790,000)
8. Fall Out Boy, “Centuries” (37,408,000)
9. Disturbed, “The Sound of Silence” (36,544,000)
10. Imagine Dragons, “Radioactive” (36,510,000)
Source: Nielsen Music, for the tracking period of Dec. 30, 2016 – June 29, 2017.

A Música De 'Stranger Things' Segunda Temporada

The Music of Stranger Things (Season 2) with Composers Kyle Dixon and Michael Stein


Composers Kyle Dixon and Michael Stein of S U R V I V E are returning to pen the new score for Stranger Things Season 2. We chatted about how they got the gig, what gear they utilized to create their synth driven score and what changes they are making for the new season.

This thrilling Netflix-original drama stars award-winning actress Winona Ryder as Joyce Byers, who lives in a small Indiana town in 1983 -- inspired by a time when tales of science fiction captivated audiences. When Joyce's 12-year-old son, Will, goes missing, she launches a terrifying investigation into his disappearance with local authorities. As they search for answers, they unravel a series of extraordinary mysteries involving secret government experiments, unnerving supernatural forces, and a very unusual little girl.
This podcast is brought to you in part by RØDE Microphones presenting My RØDE Reel, the world’s largest short film competition. Now with over $500,000 in prizes to be won. Visit www.myrodereel.com now to get your free starter pack!

Os Bastidores Da Trilha Sonora De Piratas Do Caribe "Dead Men Tell No Tales" Com Geoff Zanelli

Behind the Music: Geoff Zanelli's "Dead Men Tell No Tales" Score



Synopsis

Johnny Depp returns to the big screen as the iconic, swashbuckling anti-hero Jack Sparrow in the all-new Pirates of the Caribbean: Dead Men Tell No Tales, a rip-roaring adventure that finds down-on-his-luck Captain Jack feeling the winds of ill-fortune blowing strongly his way when deadly ghost sailors, led by the terrifying Captain Salazar, escape from the Devil's Triangle bent on killing every pirate at sea notably Jack.