Power Field Studio

Power Field Studio

quarta-feira, 15 de fevereiro de 2017

Efeitos Sonoros É Uma Disciplina Criativa - Uma Entrevista Com Pete Malkin

Sound Design is a Creative Discipline: An Interview with Pete Malkin

Pete Malkin is a sound designer whose most recent productions include the huge hit Harry Potter: and the Cursed Child and Complicite’s award-winning The Encounter, in which audience members are immersed into an innovative soundscape, watching the stage-action whilst wearing headphones. leoemercer talks to him about being a sound designer today.
What does being a sound designer involve?
I’m freelance, so one week I might be in rehearsals for a show, then the next week I might go into technical rehearsals. In the last show [Harry Potter: and the Cursed Child], we were in tech for around 4 weeks, but normally it’s closer to just one.
I tend to be drawn to the collaborative side of sound design: going into the rehearsal room with the rest of the company – actors, the creative team – and through working with them, get ideas, give ideas. For example, when working with a company like Complicite, this means being present throughout the entire rehearsal period, being part of the creation process of a new piece of work, and although this doesn’t happen with all theatre companies, it’s useful to come into the process as early as possible, even if it’s to start creative discussions with the rest of the team.
During the rehearsal period, depending on the show, I’ll usually enter with a palette of fairly generic sounds and musical ideas based on initial discussions with the director, they may or may not get used in the show, but it’s good to have a starting point. As we go through rehearsals, I’ll try playing these sounds along with the text or action, and once structures start to form, refine those ideas, whilst also responding to what’s happening in the room. I have a notepad with this quote on the cover: ‘a writer should write with his eyes, and a painter should paint with his ears’. It’s a good reminder to keep all my senses open to inspiration.
How did you get into sound design?
I started out with an interest in music, playing guitar in a band, and then went on to study Music Technology at college. After that, I studied Theatre Sound at the Royal Central School of Speech and Drama. In my final year I was lucky enough to have a placement with Gareth Fry. I’d emailed him to ask if I could observe his working process, and he happened to be starting rehearsals for a new Complicite show. That placement and the experience of working with the Collaborative and Devised Acting students at Central led me down my current path.
Gareth seems to be pretty big in the world of sound design. What makes him so notable?
He’s very collaborative and has a huge amount of experience in all sorts of theatre and non-theatre too, performances, exhibitions, events, film, you name it. For example he recently sound designed the David Bowie exhibition at the V&A. He’s also extremely kind, and happy to give advice and share his experiences with other designers.
Also – and this is true of many designers, such as Tom Gibbons – he has a close working relationship with directors. Gareth has worked with Simon McBurney [actor, director, and the founder of Complicite] for many years now, so understands what he expects in the rehearsal room, and how Simon likes to work with sound. The same goes for Katie Mitchell [a director whose work is notable for her experiments with technology]. The trust between them is key to allowing the sound designer enough freedom to explore different elements in the production, whilst keeping the director’s vision in focus.
What are you exploring as a sound designer – what technologies do you use, what questions do you ask?
My next production is The Tempest at the Donmar Warehouse, directed by Phyllida Lloyd. She’s already directed two Shakespeare plays set in a women’s prison, and this will be the third. We’re unlikely to just have thunderstorm sound effects – we’re not in a naturalistic ship to start with. Instead, perhaps we’ll experiment with the elements that are part of a prison to allow the actors to create soundscapes themselves.
I do find it interesting to use different technologies in different productions: this one will look at the actor-interaction with sound. They are telling the story in their habitat: the prison. So they have what they have in a prison: basic microphones that will probably look really battered and bruised, and we’ll try to turn them into a theatrical presence over the course of the show, maybe becoming more magical as the story progresses, forgetting that it’s a technical element. Technology-wise, something like The Encounter works well because you’re not thinking about the technical aspect of wearing headphones after a while: it’s not a gimmick, it’s there because it’s the best way to tell that story. I think a good approach to bringing certain technology into a piece is not to ask what technical element can I force into this story. Instead, it’s about listening to that story and trying to find the best way to tell it – that could end up being highly technical, or not.
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Do you have an internal catalogue of things you’re secretly excited about using?
Basic things include: sound effects, ambiences, drones, music. I love to create Soundscapes and unique sound effects by layering these elements together, it can give a sound more meaning. For example, the simple sound of a door closing can quickly transport you to a new location, layer this with a café bell, a reloading of a gun, a snare drum, they all give the audience a different context for the new location very quickly. It’s a simple tool, but a dynamic microphone (SM58 or similar) on a stand can change the way an audience hears text, they’re great for making quick voice over recordings on stage or adding vocal effects. In Beware of Pity, the actors all wear radio mics, so we can control the mix of their voices with the sound/music. But at times we used stand mics to help create the effect of listening to the internal monologue of the main character. We use them for vocal effects too, telephone voices, pitching up and down live, in fact, one character doesn’t speak with her own voice until the end of the piece, she is miming her dialogue, which is provided by a second actress on a pitched up mic.
Are there any notable new developments you can see happening in sound design?
Outside of theatre, there’s a lot of interest in VR (virtual-reality) for sound designers, in gaming especially. I’m interested to see how VR might be able to integrate into theatre. How might audience members react to wearing a headset and headphones, being isolated as such? There have been a lot of successful theatre shows using headphones now, and it offers a way for an isolating technology to be used in a large group, which seems to work.
I used an Oculus Rift for the first time a few weeks ago, and there’s so much exciting potential for sound tied in with visuals here. I played on a flight simulator game, and just looking out the window was creepy to me, it’s an amazing experience: your brain seems to react in the way it would if you were really in that position. The audio helps with that: it follows you around in the situation and so helps to immerse you in that world. In theatre you have to cue a lot of events live; sound, lighting, video, automation etc. And although it does happen occasionally, it’s very difficult to record a stable 45 minutes of cues and let it run on it’s own. You would usually make sure an operator has the ability to respond to the live nature of a theatre show: go a bit slower/faster here depending on how the actors are performing on the night, go with a visual movement, it’s all very live. I’m not sure there is technology that allows such a live response in the VR world yet – perhaps it’s a crossover into gaming technology, which could be interesting.
You’ve designed for both operas and theatre productions. Is there a difference between the two?
My first opera was as Associate Sound on Complicite’s Magic Flute, working with Gareth. I soon learnt that opera and theatre are very different: in terms of the sonic world, the conductor usually leads everything that is heard, whether that’s an instrument/voice or anything else. In rehearsals, with Complicite I’ll usually offer sounds that could work with the action on stage during rehearsals. You have to be particularly sensitive to the music in order to work with the conductor’s interests in mind, so had to be cautious with this. It’s another relationship to have, similar to the director. For an opera, there’s a lot of dialogue in The Magic Flute, so we used sound effects and atmospheres with those scenes – the challenge was transitioning from those into the music without it jarring. We did some quite cool stuff with a live Foley Artist (Tom Espiner originally and, more recently, Ruth Sullivan): we spent 2 months in Amsterdam creating that show, and every time it’s been on tour (it was at the ENOearlier this year) it’s had to change and develop, it’s been sung in a few different languages, with different casts.
I also sound designed a new opera with Annabel Arden as Director, who is a co-founder of Complicite. The composer wrote sounds into the score, things like ‘footsteps’, ‘sawing of wood’ etc, and that was interesting. They were part of the music and there was a very open approach to trying to find interesting sounds that worked with it.
How do you make a new sound?
There are lots of different ways and everyone has their own approach: you could record specific props, locations, vehicles or even actors and layer them with other sounds. Sometimes we use sound effect libraries – and there are some really great independent companies coming out with all sorts of libraries. Depending on the sound, for me it’s usually a process of re-sampling sounds, layering up those initial pieces of audio, reversing them, slowing them down, until you have a whole new set of sounds and can layer them with other sounds again. I tend to create a lot in the rehearsal room because scenes are constantly changing – the sound effect you made yesterday may not work today because a scene has been reworked, and that’s great. The show is growing and so you’ll react to that. In comparison to film, our process from start to end is short, normally a 6-week process. Recording specific sound effects can be tough in that time, especially with the constant evolution of scenes, so you have to be quick at using your library of sound effects and be able to quickly record them too, manipulating and integrating them to work in context.
Finally, how do you feel about the recent retraction of the Tony award for sound design?
I feel it’s simply a step backwards for the recognition of sound design as a creative discipline. There’ve been people who consider sound as a purely technical craft. Sound design is, and has to be, an immensely technical role, but when you’re amongst it everyday, and see so many different aspects of it, it’s very clear that it’s an art form in itself. It’s ultimately a collaborative process, the experimentation it allows, the emotive and imaginative experience it can give to an audience, makes it difficult for me to call it anything other than an art form. Sound designers have been part of core creative teams working closely with Directors for years, though there’s definitely less recognition of sound design in comparison to other creative elements in theatre, all deserving of their own recognition of course, it’s often completely overlooked.
It’s rumoured that the Tony award was dropped due to a lack of understanding of how sound design works. Abe Jacob said in an interview, “You don’t have to know how stitches are done on a costume or what color gel the lighting designer has used or how many nails went into the piece of scenery, but that’s still design”. Understanding the intricacies of sound design isn’t essential to enjoying its contribution to a show.
Could The Encounter change this, by putting sound at the forefront?
Hopefully. It allows your imagination to supply a sense of the world the story is in, through the soundscapes that Simon and our operators build during the show. It’s going to New York later this year and if anything, it would be great if it opens up more conversations about the important contribution sound designers make in theatre, especially that which the amazing sound designers working on Broadway shows deserve recognition for.
leoemercer
For more information about Pete Malkin’s work, please visit his website.

segunda-feira, 13 de fevereiro de 2017

Documentário Sobre Eric Clapton Nos Cinemas E Na TV

Eric Clapton Doc Set for Theatrical, TV Debut


Eric Clapton is getting the documentary treatment. Showtime Documentary Films has boarded Eric Clapton: A Life in 12 Bars, described as an unflinching and deeply personal journey into the life of the legendary musician. Directed by Lili Fini Zanuck, the doc will screen at domestic and international film festivals later this year, and be released theatrically in the U.S. and Canada this fall. It will then air nationally on Showtime in 2018. John Battsek is producing for Passion Pictures. Chris King is editing the doc.
A Life in 12 Bars zooms in on the life and legacy of the 18-time Grammy winner and the only artist ever to be inducted three times into the Rock and Roll Hall of Fame. It charts his roots from a traumatic childhood through his difficult struggle with drugs and alcohol and the tragic loss of his son, and contextualizes Clapton’s role in contemporary music and cultural history. It also features archival materials like classic performance clips, on- and off-stage footage, iconic photos, concert posters, handwritten letters, drawings and personal diary entries, as well as extensive interviews with Clapton himself and his family, friends, musical collaborators, contemporaries and heroes, including late music icons B.B. KingJimi Hendrix and George Harrison.

"Clapton’s music is the foundation of our film -- his commitment to the Blues, its traditions and originators is absolute from his earliest days,” says director Lili Fini Zanuck. "His personal life conveys the emotional spine of the film -- his damaged emotional psyche threads throughout his life, informing his art, and causing many abrupt and surprising shifts along the way. The film traces all the key junctures: his prodigious talent, obsessive impatience, perfectionism and musical 'mission.' Mining inner strength and spiritual resolve, he somehow maintains sobriety, finding healing in music. He reflects on his newfound domestic happiness and a magical, meteoric journey which has secured his place in the rock pantheon. Despite the fact that his path is strewn with tragedies, addiction and loss, he never fails to regain his bearings and continue to serve what he holds dearest: his music."

Prince - Os Primeiros Albums Retornaram Para O Streaming E 'Purple Rain' Album De uso Será Lançado

Prince's Early Albums Return to Streaming Services, Label Reveals Details of Deluxe 'Purple Rain' Reissue


As expected, the bulk of Prince’s Warner Bros. catalog returned to streaming services today (Feb. 12), pegged to the tribute to the late artist on the Grammy Awards tonight, which sources tell Billboard will feature Bruno Mars performing with members of The Time. 
The most popular of Prince’s 19 core albums from his initial 1978-1996 stint with the label are now available to stream on Spotify, Apple Music, Pandora, Amazon Prime, iHeartRadio and others, including Purple Rain, 1999, Sign O’ the Times, Controversy, Parade and Dirty Mind, along with hits collections; and songs like “Let’s Go Crazy,” “Kiss,” “Little Red Corvette,” “Raspberry Beret,” “When Doves Cry,” ”Batdance,” “Diamonds and Pearls,” “1999” and “Purple Rain.” 
Missing are albums from later in that period, including The Black AlbumThe Gold Experience and Chaos and Disorder, which are under a different contractual arrangement, along with a couple dozen remixes and B-sides that are not featured on the Ultimate Prince or The Hits/The B-Sides compilations. Also included in the catalog are two albums from Prince 2014 deal with Warner, Art Official Age and Plectrum Electrum, the latter a collaboration with his backing group 3rd Eye Girl. (Interestingly, the nine-track 1988 Lovesexy album is presented as a single 45-minute-long song -- i.e. the album must be played in sequence, without a listener being able to skip songs -- as it is on its CD release.) 
From July 2015 until today, the only streaming service to host Prince’s catalog was Tidal, stemming from an arrangement the artist made with the service that is currently in dispute. Representatives for the estate were displeased when Tidal released 15 previously unavailable albums on June 7 (Prince’s birthday) last year, claiming that the service had no right to do so -- one of many unsettled areas of the estate that are due to the artist’s apparent failure to leave behind a will and the overall disorder of his business affairs; the albums, including many later titles that are not part of today’s wide release, are still available on Tidal.
While Universal Music Group announced on Feb. 9 that it had inked a deal for 25 later Prince albums and unspecified unreleased material, apparently the label was not able to execute streaming deals in the brief window before the Grammys.
In a statement, Warner chairman/CEO Cameron Strang said: "Prince recorded his most influential and popular music during his time with Warner Bros. and we are deeply aware of our responsibility to safeguard and nurture his incredible legacy. Warner Bros. is thrilled to be able to bring Prince’s music to his millions of fans around the world via streaming services, fittingly on music's biggest night. We'd like to thank Prince's estate, Universal Music Publishing, the Grammy Awards and all of the streaming services for their great collaboration in making this landmark event possible.”
Strang also teased details of the long-promised Purple Rain deluxe edition, which was originally announced as a 30th anniversary release, with remastering overseen by Prince, in 2014 but is now due on June 9 -- the Friday after Prince’s June 7 birthday, which the artist often celebrated with special concerts or releases. Strang promises “two incredible albums of previously unreleased Prince music and two complete concert films from the Paisley Park vault.”
Billboard’s attempts to pry further details from Warner were initially unsuccessful, but a bounty of strong unreleased songs exist from the Purple Rain sessions, including long-bootlegged tracks like “Electric Intercourse,” “G-Spot,” “Possessed” and “Wonderful Ass,” along with B-sides like “17 Days,” “God” and “Erotic City” and Prince-helmed material with The Time and Apollonia 6.
Equally tantalizing are the concert films, one of which is presumably the long out-of-print Prince and the Revolution Live, a concert filmed in March 1985 in Syracuse, N.Y., toward the end of the Purple Rain tour. 
In the meantime, fans will have plenty of music to tide them over until June 9. 

Sound Royalties Anuncia Investimento De US100 Milhões Para Compositores

Sound Royalties Announces $100 Million Investment in Advances for Songwriters Over 24 Months: Exclusive


Last July, songwriter Priscilla Renea, who has co-written hits for Mariah CareyFifth HarmonyMadonna and Pitbull -- including his 2013 No. 1 Hot 100 hit "Timber" -- found herself in a tough spot. Recently married, in the midst of remodeling her home and with the constant pressures that come with needing to come up with another hit to keep money coming in, Renea felt trapped behind the scenes, unable to stake her claim as a recording artist in her own right.
"As a songwriter, people in other areas -- A&Rs, managers, executives -- want to keep you at a certain [level] because they need you to keep writing songs for people," said Renea. "They don't want you to try and go and be successful as an artist, because then you don't have time to write songs for their people. It's just constantly running around, making everyone happy, meet the needs of everyone except for yourself -- they feel like they're just a disposable resource, that if they don't cooperate the industry is just gonna move on to the next hot writer."
Around the same time, Renea's mother was contacted by Sound Royalties, a company started by investor Alex Heich in 2014 which specializes in providing advances on future royalties for songwriters and musicians who often resort to selling parts of their publishing or songwriting rights to earn short-term cash in exchange for long-term profits, thus surrendering financial control of their creative work."We provide advances that aren't based on 100 percent recoupment, so that enables an artist or a songwriter to keep money flowing in, which means they have a higher percentage chance of success rather than being set up for failure and needing to sell," Heich says. "Secondly, we don't buy copyrights. We only use their music as collateral, because it's non-credit-based, but we don't buy and we don't own."
Now, Sound Royalties is doubling down on their strategy, pledging to pour $100 million in advances into the music industry over the next 24 months, a figure Heich feels is reasonable after the company self-funded a $10 million pilot program last year helping artists such as Renea navigate uncertain financials while being able to keep their copyrights. In a music industry that is only now recovering monetarily from a 15-year revenue decline, Sound Royalties is one of several companies providing different options for songwriters and artists who have seen lower advances from traditional labels and publishers over the past several years.
Essentially, Sound Royalties works by calculating future royalty earnings for songwriters and fronting a percentage, gradually earning back its investment over an extended years-long period, allowing artists to take a chunk of future earnings right away and continue to earn during the set agreed-upon period. Where banks and other lenders may take a hard line on bad credit or high interest rates, Heich claims Sound Royalties is artist-friendly, allowing songwriters flexibility in their needs. Generally, he says, artists fall into three tiers: the largest, between $10,000 and $100,000; a smaller number of artists in the $100,000 - $500,000 range; and a smallest pool in the seven figure realm.
"[The goal is] to get where any songwriter or artist knows that they have options available to them without having to sell their music or their rights," Heich says. "It happens more than you know; either they have no clue they have options available to them and they're struggling, or they know that they can sell."
While there are some downsides to selling copyrights and publishing royalties, that particular option is not always the end of the world for songwriters; selling a portion of royalties can diversify an artist's income, for example, while royalty auction companies such as Royalty Exchange can lead to large windfalls. Likewise, investors dealing in royalty advances are under fewer regulations than traditional banks with less oversight, opening up the possibility of inflated interest rates and other shady practices. Renea, however, hasn't seen Sound Royalties in that light: "Sometimes you feel like people are leaving something out, or a dot isn't connecting -- it wasn't like that with [Sound Royalties].
"It's important for people to understand that this is not about somebody giving you a check so you can go buy a car or whatever," she says. "This is about giving you the room to breathe so that you can create the scenario that you want to operate in. If I'm experiencing these struggles at the level of songs that I'm putting out, how much worse is it for somebody else?"

sexta-feira, 10 de fevereiro de 2017

Os Fundadores Da MTV Se Reúnem Para Refletir As Mudanças


Classic Power Squad: MTV Founders Reunite, Reflect on 'Life Changing' Channel

It was John Lack’s idea, and it was a hell of a good one. At Billboard’s inaugural Video Music Conference, in November 1979, the then-33-year-old announced that he was going to start a 24-hour video music network -- “video radio,” he called it -- as part of an early-days cable TV play from a joint venture between Warner Cable and American Express. Lack’s second idea was nearly as good as his first: He hired a hotshot 26-year-old radio ­programmer named Bob Pittman to get the network off the ground. There was one pressing problem: Music ­videos pretty much didn’t exist yet. Pittman was charged with ­convincing record companies not only to sink money into creating these videos but also give them to his unproven, underfunded startup. For free. Pittman and company were as persuasive as they were brilliant, and on Aug. 1, 1981, MTV signed on the air with a grab bag of videos ranging from embarrassing to revolutionary.



During the next six years, until Pittman and much of his original team departed after a failed buyout, record sales ­skyrocketed, visual culture was transformed and artists ranging from Michael Jackson to Madonna to Bon Jovi reached so many people through their videos that they would continue to sell out ­stadiums for decades to come. MTV would undergo reinvention after reinvention, eventually forsaking music videos for reality TV -- “I never watched a full ­episode of The Real World,” admits former CEO Judy McGrath. Nowadays, it desperately casts about for an identity or idea remotely as powerful as the one Lack had nearly 40 years ago.


JOHN SYKES


THEN: Director of promotions (original title); executive vp programming and production (later)

NOW: President of entertainment enterprises, iHeartMedia

MTV WAS ____: “Facebook without the money”


BOB PITTMAN


THEN: Senior vp, MTV; CEO, MTV Networks

NOW: Chairman/CEO, iHeartMedia


JUDY McGRATH


NOW: Founder, Astronauts Wanted: No Experience Necessary

ONE WORD TO DESCRIBE MY TIME AT MTV: “Delicious”


JOHN LACK


THEN: COO, Warner Amex Satellite Entertainment Company

NOW: Chief partner, Firemedia

ONE WORD TO DESCRIBE MY TIME AT MTV: “Life-changing”


LES GARLAND


THEN: Vp programming

NOW: Founder, Afterplay Entertainment

LAST TIME I WATCHED MTV: “At least five years ago”

Não São As Ferramentas Ou Os Meios Que Não Funcionam! É A Banda!





It’s not the tools that don’t work, it’s the band.

First of all thanks to Marcus Taylor for this article

It fascinates me how two artists can have polar opposite opinions about the same music marketing service or tool. Who is right – if either? Is it the tool’s fault or the artists?

Having met and discussed this with lots of artists over the past few months, I’ve come to a few conclusions.


You get out what you put in
Whether you’re using StageitReverbnationBandcamp, or any other music marketing service, you get out what you put in. 

For example, FanDistro is a music marketing service that I whole-heartedly support, but it’s an interesting tool, because it really highlights the aspect of getting out what you put in.

FanDistro allows you to offer rewards to fans who introduce your music to enough of their friends e.g. a free download of your album when 5 friends share your music on Facebook. As you can imagine, if you create a page and do nothing you get nothing. If you work on creating amazing rewards, your music spreads like wildfire.

To illustrate my point, here are a few live examples of artists who have set up projects that are getting hundreds of distros (shares) on lots of their songs. These artists have clearly put a lot of effort into setting up rewards that they know will result in their music being shared.



Meanwhile, there are a whole host of artists who setup these kinds of pages with nothing more than a few tracks and basic bio information and expect to somehow build fans from it. The results, unsurprisingly, looks like this…
 
The moral of the story? You get out what you put in. 


Tools are tools, not silver bullets
The purpose of a screwdriver is not to magically make a cupboard put itself together. It’s to make your life easier when you’re screwing the cupboard together. It’s not a silver bullet, it’s simply a tool.

I know many artists who sign up for every new tool hoping that it’s the silver bullet that will make them rich or famous. While I don’t discourage being open minded about new tools (some of the new kids on the block are the best around IMO), you shouldn’t expect the tool to do the work for you.

View tools as a means of making your life easier and assisting you with your goals, not being a silver bullet. 


It all comes down to the music

Ultimately, it doesn’t matter how many marketing dollars or man-hours you put into promoting your single if it’s not going to be shared or listened to more than once.

The process of music going viral and generating opportunities relies on the power of compounding, which I’ve talked about before on Music Think Tank. Your song must be shared at an exponential rate. It must also be entertaining to generate opportunities, such as shows, deals, and further publicity opportunities.


Final thoughts: Is it the tool’s fault?
Here’s where I get a bit stuck, and would love some feedback from anyone in the comments below – is it the music marketing service’s responsibility to make it easy to get effective results?

In other words, if you went over to Bandpage or BandsinTown and added their app to your Facebook page, but didn’t add any tour dates, is it their fault for not making that step intuitive enough, or is it the artist’s fault for being lazy or not putting in the effort to understand how to make the tool work?

Echo Da Amazon Irá Mudar A Indústria Da Música - Segundo Jeff Bezos

Echo From Amazon Will Change Music Industry, As Jeff Bezos Said

Amazon CEO Jeff Bezos sees the music industry's next 'gigantic growth' coming from devices like Echo


The music business has lost billions of dollars over the past few years, but Amazon CEO Jeff Bezos is bullish about its future.
One big reason: the wider use of voice-activated home devices, like Amazon's Echo.
"At this point in the marriage of voice-activation technology with music, I can tell you it’s already working," Bezos said in a new interview with Billboard
"The next gigantic growth area for the music industry is the home."
Bezos said voice-controlled devices like the Echo and its Alexa technology make the music-playing experience simple and "friction-free," allowing more people to listen to music more frequently.
“If you make things easier, people do more of it," he said.
To illustrate Bezos' point, Amazon Music's VP Steve Boom explained how voice-activated devices could shorten the time it typically takes to play music on personal devices from five minutes to just five seconds.
For example, in the past, if you wanted to listen to U2 from the '80s, you had to manually search for U2 albums and then individually look for the albums released in the '80s. That took a lot of time. Now, with voice-activated devices, you simply have to ask, "Hey, can you play me U2 songs from the '80s?" and within seconds, it automatically curates songs for you.
"When you have nothing to look at, it’s liberating...and when you talk to Alexa, you ask for music in ways that would be difficult to do in a visual app," Boom said.
Boom even claimed people are listening to "more music than ever" because of this, adding that it would lead to a renaissance period for the music industry.
"We’re at the cusp of what I would call the Golden Age of the music industry," he said.
Although Bezos or Boom didn't share any actual data on usage, they may have a point if devices like Echo end up becoming a more mainstream product. According to a recent survey, playing music was picked as the second most popular feature on the Echo.
20161004_amazonStatista