Power Field Studio

Power Field Studio

segunda-feira, 23 de janeiro de 2017

Never Mind - Continua Atual Mesmo Depois De 25 anos

Never mind: Still In Bloom 25 years on







We recently marked the fifth anniversary of the death of Amy Winehouse in Headliner, and in the same year we are now fast approaching the 25th anniversary of the truly remarkable album, Nevermind, by Nirvana. It’s very well documented that Winehouse joined the fabled 27 Club, a poignant collection of musicians whose struggles with addictions and/or depression would not allow them to reach 30 years of age. The soul sensation is in good company with the likes of Janis Joplin, Jim Morrison, and Nirvana’s reluctant voice of a generation, Kurt Cobain. 
Kurt Cobain and Amy Winehouse’s parallels go far beyond passing away at the same age. They both made music that was entirely their own, and possessed personalities and fashion sensibilities that defied the mainstream, and made them beloved among their fans (Nirvana fans gather each year at Wishkah River in Washington, where Cobain's ashes were scattered, to pay tribute on the anniversary of his death).
But most vitally, their contributions to music were both immeasurable and lasting. That is most encapsulated in Nirvana's second album, Nevermind, released on 24th September 1991. It followed Bleach, Nirvana's debut, which made waves within Seattle's grunge scene, but Nevermind was on a whole other level. Cobain, the band’s chief songwriter, was less interested in straight punk music, and became fascinated with alternative rock bands such as the Pixies, REM, and the Melvins. He began writing songs of a more melodic nature to reflect this, and particularly emulating the Pixies' approach of contrasting quiet sections with very loud choruses, verses, and bridge sections. Nirvana released the single Sliver in 1990 to prepare fans for their change in sound.
COME AS YOU ARE
With drummer, Chad Channing, leaving the group around this time, a big moment was the recruitment of Dave Grohl, who would record drums with the band for the first time on Nevermind. The band decided to work with producer, Butch Vig, at the suggestion of their label’s owner, Bruce Pavitt, of Sub Pop. At this time, the as yet unrecorded album was going by the name Sheep, a stab at the herd mentality of the music industry and the consumers of it. 
Butch Vig told Headliner that, initially, working with Nirvana was a smooth process: 
“The recording of Nevermind was actually really easy; we did the whole record in 16 days," he said. "Everyone thinks Nirvana had a slacker mentality, but that’s not true at all – they wanted to make a great sounding record, and once Dave Grohl joined the band, they were just rock solid tight.”
Bassist, Kris Novoselic, and Grohl finished recording their parts in a matter of days; Cobain, meanwhile, would often finish the lyrics for songs five minutes before recording his vocals. The main point of contention rested with overdubs – Cobain was completely averse to recording multiple takes, perceiving it to be a pop music technique. Vig often had to trick him into recording them, and was only able to convince Cobain to record overdubs on the song In Bloom by telling him, 'John Lennon did it'. 
“Something In the Way was the only song on the record that was overdubbed start to end,” Vig told us. “We started with Kurt’s guitar and vocal, then we’d add stuff on top of that. The album was very traditionally recorded.”
Vig’s success in convincing the band to compromise on some of their desire to use only pure punk rock recording techniques was instrumental in the huge commercial success of Nevermind – without the inclusion of subtleties like overdubs, it’s possible the album wouldn’t have such an all-encompassing appeal. And also very noteworthy was the rapport he established with Cobain, who was said to either be very motivated during the sessions, or sat in the corner, not saying a word to anyone for an hour. The band were also displeased with the mixing of the album by Andy Wallace, with Cobain saying it sounded 'closer to a Mötley Crüe record than a punk rock record'. 
Cobain came up with the idea of the underwater baby cover photo while watching a programme about water births with Dave Grohl. Now signed with major label, Geffen, Nirvana’s management were concerned about the photo, and set about finding a less graphic photograph to use. However they relented when Cobain made it clear he would accept either only the original picture, or the same one with a sticker covering the penis saying 'if you’re offended by this, you must be a closet paedophile'.
IN BLOOM
The staff at Geffen had relatively modest targets for Nevermind – they hoped that if everyone worked hard, they could sell around 250,000 copies. Instead, they found themselves putting all other album production on hold as they scrambled to meet demand for the album, as lead single, Smells Like Teen Spirit, became exponentially huge in popularity. MTV had originally only planned to show the song’s music video on late night alternative shows, but quickly began airing it during the daytime, as Nevermind became certified gold, Novoselic said of this success: "Yeah, I was happy about it. It was pretty cool. It was kind of neat. But I don't give a shit about some kind of achievement like that. It's cool—I guess."
The pinnacle of Nevermind's success came when it pipped Michael Jackson off the top of the Billboard 100 in November 1991, selling approximately 300,000 copies a week. The legendary songs Come As You AreLithium, and In Bloom would follow the success of Smells Like Teen Spirit as they were released as singles. Today, it has sold more than 12 million copies worldwide. In terms of impact, the release of Nevermind has been compared to the explosion of rock and roll in the 1950s – Nirvana made alternative rock and grunge a commercially viable genre that was neither exclusively for a mainstream audience or the band’s indie following. Rock music would simply not be where it is today without it.
In particular, it is one of the few pivotal albums that became the voice of a generation. When placing Nevermind at number 17 in their greatest albums of all time list, Rolling Stone wrote that 'no album in recent history had such an overpowering impact on a generation—a nation of teens suddenly turned punk—and such a catastrophic effect on its main creator.' 
Smells Like Teen Spirit is regarded as one of the greatest punk anthems ever written. Since its release, the music was heavily imitated, and can still be heard in hundreds of bands today; Cobain’s gravelly voice, his use of chorus pedals in verses and distortion pedals in the chorus, and the nuance and contrast in his songwriting. Not to mention Novoselic’s detuned bass playing and Grohl’s hard-hitting drumming, which had such a galvanising effect on the group. 
We strongly urge you to honour Nevermind with a start to finish listen as we celebrate its 25th birthday. To remember a truly game changing band, and Kurt Cobain, one of music’s best loved anti-heroes, 27 forever.

sábado, 21 de janeiro de 2017

Os Albums Em Cassete Aumentam 74% Nos EU Liderado Pela Trilha De "Guardians"

U.S. Cassette Album Sales Increased by 74% in 2016, Led by c Soundtrack


While the continued return of vinyl rightfully draws a lot of attention, there’s another format that’s on the comeback trail: the cassette. Cassette album sales grew by 74 percent in 2016 with 129,000 copies sold (up from 74,000 in 2015) according to Nielsen Music.
Certainly, 129,000 is a tiny figure compared to the total number of albums and vinyl albums that were sold in 2016. Overall album sales totaled 200.8 million (down 17 percent), while vinyl albums sold 13.1 million (up 10 percent). But, considering that cassettes were effectively a dead format that had little love from audiophiles (unlike vinyl aficionados, who are devoted to the warm grooves of the LP), selling any cassettes at all is a pretty major feat.
Cassettes have seen growth thanks to specialty releases of recent albums, including Justin Bieber’s Purpose and The Weeknd’s Beauty Behind the Madness(each sold nearly 1,000 in 2016), along with reissues of classic albums like Eminem’s The Slim Shady LP (3,000) and Prince and the Revolution’s Purple Rain (2,000). The new cassettes typically come with a code for a digital download of the album, for those consumers who don’t own a cassette player.
In 2016, 25 albums sold at least 1,000 copies on cassette in 2016, compared to just eight in 2015. The top selling cassette album of both years was the Guardians of the Galaxy: Awesome Mix Vol. 1 soundtrack, with 4,000 sold in each year. In total, the Guardians tape, which was released in 2014, has sold 11,000 copies. (Its sales are no doubt enhanced by how the tape is modeled after the cassette seen in the film.)
A fair number of cassettes in the recent past have been released exclusively to Urban Outfitters, including Bieber’s Purpose and The Weeknd’s Beauty Behind the Madness, along with such titles as the soundtrack to Star Wars: The Force AwakensKanye West’s Yeezus and The 1975’s I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It. Non-traditional music stores, like Urban Outfitters, accounted for 21 percent of cassette album sales in 2016 (27,000). The bulk of cassette albums were sold through Internet and web-based direct-to-consumer settings (43 percent; 55,000), while the rest came from independent retail stores (33 percent; 42,000) and chains and mass merchants (a little under 5 percent; 6,000).
Cassette album sales also got a boost from Cassette Store Day, the retail celebration designed to bolster all things cassette. Last year’s event took place around the world on Oct. 8, and featured a bevy of tapes available exclusively at independent retailers, as well as in-store concerts and promotions.

Nova Fábrica De Vinil Em Miami Em Local Histórico

New Vinyl Plant Opens In Historic Miami Location


The historic appeal of vinyl takes new meaning with the official opening this week of SunPress Vinyl in Miami. The plant, which had a soft launch last month, is housed in the former Final Vinyl factory, founded in the 1970s by reggae pioneer Joe Gibbs and located in Miami’s Opa-Locka neighborhood. 
That SunPress set up shop in Miami was accidental. The pressing plant was supposed to open in Brooklyn, but when the company’s principals went to Miami to purchase pressing equipment at the old Final Vinyl, they found an unexpected piece of history.
“What we found were machines that delivered the immortal sounds of Bob Marley, Lee ‘Scratch’ Perry, and Toots and the Maytals,” said Dan Yashiv, SunPress’ principal, in a press release.  “And they were housed in the legendary facility that produced records for the world renowned reggae label Studio One. We knew this is where we wanted to begin our operations.”
Yashiv, a recording engineer who’s worked acts like Pet Shop Boys and Britney Spears, founded SunPress Vinyl with film producer Stephen Hays. They've also partnered with Dan Pelson, former EVP of Sony Music. Benji Rogers of direct-to-fan music platform PledgeMusic is on board as an advisor. 
The now fully-remodeled and fully-operational Miami plant has six pressing  machines --five fully automatic and one semi automatic—which can press multi-colored and picture discs. The current turnaround time for orders is six weeks and the plant is working with major and indie labels and artists. 
In an added nod to its historic roots, SunPress entered into a partnership with Bob Marley’s Tuff Gong International, which will press its own catalog and third party releases at SunPress. 
In addition, Headley Haslam, who pressed most of the records during the plant’s Studio One days, has returned to the post he had in the 1970s.

Uma Breve História Do Catálogo Dos Beatles

A Brief History of the Ownership of the Beatles Catalog


This week, Paul McCartney filed a lawsuit in a New York court against publisher Sony/ATV in an effort to regain his ownership stake in the Beatlespublishing catalog in what could become one of the biggest legal struggles in recent music history. If successful, it would end a long and painful battle for McCartney over the ownership of his own songs, one that has involved everyone from early Beatles manager Brian Epstein to Michael Jackson, who bought the Beatles catalog in 1985 as part of a $47.5 million deal for ATV, a situation that has long been painful for McCartney.
Though the fight has been ongoing for decades, it can be confusing to track the ownership of one of the most valuable catalogs in music history, and particularly how one of its main contributors was cut out of his own creations. Below is a brief timeline of the long and winding ownership tale of the Beatles catalog over the years.
1963: In March 1963, the Beatles' debut album Please Please Me was officially released, and Epstein sought a publisher for the songs written by McCartney, John LennonGeorge Harrison and Ringo Starr. The company that resulted was called Northern Songs, majority-owned by publisher Dick James with Epstein, Lennon and McCartney, with the latter two songwriters owning 20 percent of the business apiece.
1965: Northern Songs became a public company, with Lennon and McCartney each owning a 15 percent stake and Harrison and Starr splitting a small percentage. Harrison later wrote 1968's "Only a Northern Song" about his dissatisfaction with the diminished cut he received in the deal.
1969: After relations between the Beatles and James deteriorated, James sold his stake in Northern Songs to ATV Music, owned by Lew Grade, and despite Lennon and McCartney's attempts to offer a counter bid, ATV gained control of the catalog. Later that year, the duo sold their remaining shares to ATV, leaving them without a stake in the publishing of their own songs (they both controlled their own respective songwriting shares).
1985: ATV Music, having been acquired by Robert Holmes a Court, was put up for sale. Michael Jackson, who had famously been told about the value of publishing by McCartney during the sessions for their 1982 collaboration "Say, Say, Say," purchased ATV's 4,000-song catalog for $47.5 million, becoming the owner of the approximately 250 Lennon-McCartney songs, as well as tracks by Bruce Springsteenthe Rolling StonesElvis Presley and more. McCartney, to say the least, was not pleased.
1995: Amid reported financial issues, Jackson sold half of ATV to Sony for approximately $100 million, and together the two formed Sony/ATV Music Publishing, with Jackson and Sony each owning 50 percent of the company.
2006: With financial problems mounting and a potential bankruptcy appearing imminent, Sony negotiated a deal on Jackson's behalf to reduce loan payments on his debts, and as part of the negotiations, retained an option to purchase 50 percent of Jackson's 50 percent ownership in the future, which would give Sony 75 percent ownership of the catalog. According to the New York Times, the catalog was valued at the time around $1 billion, and if Jackson had gone bankrupt, his share of the company could have gone to auction in the proceedings that followed.
2009: Following Jackson's sudden death at the age of 50, his share of the catalog came under the control of his estate, run by Jackson's attorney John Branca and industry veteran John McClain.
2016: After announcing their intention to trigger their purchase option of Jackson's stake in the company, Sony officially agreed to buy out the Jackson estate's full 50 percent of Sony/ATV for $750 million, making Sony the sole owner of the Lennon-McCartney catalog as well as Sony/ATV's 750,000 songs.
2018?: McCartney's lawsuit this week was filed with an eye on the U.S. Copyright Act of 1976, which allowed songwriters to retain the publishers' share of their copyrighted works released before 1978 after a 56-year period (comprised of two 28-year terms); for the earliest Beatles songs, that term will be up in 2018, with the later songs eligible by 2026. That reversion back to McCartney is not assured, however; Duran Duran lost a similar suit against Sony in December.
***One additional note about Lennon's side of the issue: A provision of that law states that if the songwriter were to die within the first 28-year period, the writer's heirs would be eligible to recapture that publishing share at the end of that first period, which in the Beatles' case would be 1990. Lennon died in 1980, and sources told Billboard in 2009 that Sony cut a deal with his wife Yoko Ono prior to the expiration of that period to retain ownership of Lennon's share for the duration of the copyright period, which covers the 70 years after the owner's death; in this case, 2050.

quarta-feira, 18 de janeiro de 2017

Músicos - Controlando As Expectativas

Musicians - Managing Expectations

I want to help everyone clearly define their music career goals and compare these goals honestly with their career efforts for the purposes of managing expectations.Managing Expectations Dillusion Graph

Are you serious about making a living making your music or are you a hobbyist?

Managing expectations honestly is a crucial component to a positive attitude and general sense of accomplishment in your artistic endeavors.
If you don’t manage expectations intelligently, it’s very easy to get depressed, discouraged, and even disillusioned (in a positive or negative sense) in your career. Often artists get disheartened and dejected because they are improperly processing data.


It’s easy to misdiagnose a minor, predictable, speedbump or pothole in your career as a catastrophic negative outcome. This misdiagnosis, of course, can cause tons of undo stress and add another “brick in the wall” of defeat we are all trying so hard to avoid.

My dad always calls this “making a mountain out of a mole hill”.


Managing Expectations Molehill Collage 300x150

Here is a good metaphor outside of the music business to illustrate my point.
Managing Expectations Minivan

When you purchase a minivan for the family, you expect that vehicle to seat 5 or 6 people comfortably plus groceries, soccer gear, golf clubs, maybe keep the kids entertained, etc.

You DON’T expect that vehicle to take a 90º right turn at 80 mph and stay on the road.

If you mismanage the expectations of a minivan you are sure to be disappointed and quite possibly dead.


Conversely, when you purchase a Ferrari, you expect that vehicle to outperform every sports car on the road. I mean, it BETTER for the price, right?  0-60 mph in less than 4 seconds, superior handling, killer sound system, and you presume that people will look at you while you’re driving it, right?Managing Expectations Ferrari
You DON’T expect to get good gas mileage, pay tolerable auto insurance rates, fit 3 kids and a baby seat, soccer gear, golf clubs, and a few bags of groceries.

If you mismanage the expectations of a Ferrari you are sure to be disappointed and quite possibly divorced.



This example seems a bit silly because it’s so completely obvious, right?
Understanding what your needs are, purchasing the appropriate tools, and executing properly within the constraints of the tool system creates forward predictable momentum and therefore leads to a more positive day to day attitude.

This comes from managing expectations.


FYI, there’s no right or wrong answer to the question I asked at the beginning. I ask because all too often I see people confuse a lighthearted, naïve, or poorly executed work effort with astronomical expectations from their music career.

They put forth the effort as if it was a hobby only to get super upset when things aren’t happening as if it was how they made their living.


So which is it?
Managing Expectations Empty Pockets

I mean getting fired or laid off from a job that you make a living at is painful, I don’t care who you are.  You spend 40 hours of your life at that job every week and when you lose it there is a tremendous sense of defeat.

The defeat comes from 2 places, I suppose. The first is the most obvious, no more money! How will you pay your bills, right? The second is most certainly a prideful reaction. You spent all that time doing all that work and
now you have nothing to show for it.


I’ll bet you are quite serious about that day job, aren’t you?

I don’t mean serious with your attitude because maybe the job blows, you’re bored, you hate everyone you work with, and you really don’t care, but you consistently show up, don’t you?

If you don’t show up you don’t get paid, right?


Even the biggest slackers seem to be masterful at doing the least amount of work required to keep the job.
Managing Expectations Slacker


Maybe you’re really lucky and/or smart and you have a day job that you love and excel at. Still, it’s a day job where you bide your time, albeit more productively, until your artist ship comes in.

So why do so many of you get equally upset in your music careers when the ONE opportunity you created for yourself, which was met with inferior preparation, fails miserably?


We all make little mistakes at our day jobs and yet we don’t quit, because we can’t, right?
In fact, we’re often scared of losing that job after we make a larger-than-usual mistake if for nothing more than the facing the inconvenience of finding another job.
For some reason with artists and their careers, they don’t seem to be fearful of losing that gig as much as they are looking for a satisfactory reason to call it quits.

Is this secretly you?


Managing Expectations Conflicted

Why is a little speed bump or detour so damn devastating to us sensitive artist types?
I submit to you that if we all worked as hard, as efficiently, and as intelligently at our music careers as we do at our day jobs, you’d all be making a living doing what you LOVE to do and were BORN to do.

But there’s that damn conflict going on in your head, isn’t there?

Secretly.

You are afraid to put that much effort into it lest you be denied and rejected.


Yeah, we all grapple with that one, she’s a doozy…but here’s the deal.

If the equation of “Preparation + Opportunity = Luck” is true (and I wholeheartedly believe in this concept), then the opposite must also be true, Opportunity – Preparation = NO LUCK.Managing Expectations Equation

Why, why, why are we just as upset over the lack of music business opportunities as we are when we’re laid off or fired from a job that we put so much effort into.

I mean if we don’t invest much time and ZERO dollars into our music careers we should expect a proportionate return, right?


Now, some of you are saying, “I bust my butt at my music career, Johnny, you don’t know what you’re talking about.”

I believe many of you work very hard, but it’s not enough.



Managing Expectations Work Hard

It’s not enough because you’re not working hard enough, or not working smart enough, or both.
Here’s the self-test to discover the truth.
If you aspire to make a living at it are you making a living?
If you aspire to make a better living at it are you making a better living?



Painfully simple, right?


If you’re a hobbyist and you make music purely for the joy of the process, then you are getting an instantaneous return on your investment and you should be happy with that.Managing Expectations Hobbies

Mission accomplished.


Don’t expect to gain serious momentum with your project when you only put forth the random, irregular effort of a hobbyist; be happy with your happy.


If you aspire to be a professional artist, then you are going to have to spend a TON of time (on top of your day job), and invest some money to get this dream of yours to gain some traction.
If you don’t make enough money at your day job to support your music habit, then you are going to have to find a way to win with someone else’s money, time, or support.

What has to happen to make that a reality?


Managing Expectations Lemonade Stand

The instant ROI lemonade-stand-business-approach where you invest in a product, resell it for a profit one-at-a-time doesn’t really work in the music business.

You’re going to have to create songs.


You’re going to have to pay to record them at a professional level because most of you can’t, and if you can, you don’t have access to all the necessary musicianship and/or tools to get it done right.

You’re going to have to pay for a producer because most of you think you can produce, and some of you eventually will, but you need to learn more right now.

You’re going to have to pay someone to market you music effectively. This helps with a quicker ROI by the way…just sayin.
Managing Expectations Marketing Image

If you choose to, and have the will power and work ethic to consistently market yourself, which is TOTALLY DOABLE, then you’re going to have to pay someone to teach you the most efficient and effective ways to get it done.

Otherwise you will continue to do what you have always done and you will continue to get the exact same results.


Managing expectations in the music BUSINESS is about constant, non-stop preparation for the purposes of capitalizing on all the different opportunities that will INEVITABLY arise in the future.

Managing Expectations Quid Pro Quo Meme

There is no Tit for Tat.

No Quid Pro Quo
No immediate return on your investment.



The more you work, the bigger your body of work becomes, the more professional you look.

If you knew already then you’d be making a living.

Stay
In
Tune

Como Se Tornar Um Sound Designer

How To Become A Sound Designer: 3 Ways You Can Accomplish This Goal & How I Learned


Being a Sound Designer is most rewarding because it opens up a lot of opportunity.
Whenever I consult musicians, and mention sound design as an alternative way to make money, I get hit with tons of questions.
How do you become a sound designer
How much does that cost
How do you get into that
My answers are very simple, so simple I think it discourages the people I’m consulting.
There are three ways to become a sound designer.
  1. Go to school
  2. Find a mentor
  3. Teach yourself
All three methods work, it’s your job to figure out which works best for you.

Should I Go To School For Sound Design?

Going to school can be expensive, but I feel that schooling gives you the tools you need to become a great sound designer. One thing I want to point out is schools don’t typically offer this course unless they specialize in it.
For an example: Berklee, FullSail or Point Blank etc.
Most of the time Sound design is merged with a recording arts, film or multimedia degree (BA). Rarely do they offer sound design alone.
As an alternative, you can find some tech schools or companies that specialize in this skill set.

Finding A Local Mentor

This is a great way to learn. If you look around in your own city you’ll find people who do this line of work for a living (like me). I’ve found that most are more than willing to share what they know.
Good places to look are recording studios and your local news station. The guys holding the microphones over the reporters are called sound mixers and or boom operators, and chances are, they record more than dialogue.
They’re working in film, they’re doing whatever they can to make money in their field, they know what they’re doing.

Teach Yourself: Diy Recording & Sound Design

This is primarily how I learned. I had the tools, I had books, there was no YouTube. I sat there, and I experimented. I learned my gear, I learned what it did, and I put it to use.
If you have a recording set up … experiment! You can use your microphone to record sounds around you, bring them into your DAW and tweak them. Make them sound the way you want them the sound.
If you have synthesizers, learn how to use them. They come with manuals. To lazy to read? Go on YouTube. Learn about gain staging, the recording chain etc.
These are the core elements you need, the rest is how you use your knowledge and your imagination.
Not to mention, if you’ve been creating music for a while chances are you’ll be okay as it’s the same stuff just for a different “type” of client.