4 Dicas Para Fazer Composições Para Filmes e Séries de TV

4 Songwriting Tips For SCORING Film and TV Placements

First of all thanks to Jamie Leger for this article.

Many of the traditional income streams for Songwriters and Independent artists have changed along with an evolving New Music Industry landscape.
Today, one of the most substantial and DESIRED income streams is in the licensing and placement of an Artist/Songwriters music in Film, Television, Advertising, and Video Games.

These opportunities bring front-end licensing payouts, which can be LARGE, as well as any back-end royalties.
The other glaringly significant benefit is that of the relationship established with the receiving company or publisher, not to mention the credibility of building a reputation through placements and credits in the real world.

But how do you know if  YOUR music, a sure-fire SMASH destined for radio play and blockbuster success, is appropriate for Film and TV Placement?

Well today we are going to delve into some songwriting tips and optimization concepts to help you take what you have, or, use what you ALREADY know-to write new songs or rewrite existing ones which give yourself a better chance at scoring a sweet placement and handsome paycheck for your hard work.

Today, we’ll cover 4 Key Writing Tips For SCORING Film and TV Placements:

1) Pay Attention To What’s Working
Wow. This one couldn’t be more obvious. But it’s worth stating over and over again. See one of the GREAT things about the Music Industry is that ALL the information is freely available to listen to and study.
It is a good idea for you to REALLY understand what is being used out there, and WHY. It won’t take long until you have an intuitive grasp for which stuff might work for which opportunity. Once you get to this level, you will be leaps and bounds ahead of those who haphazardly submit any-ol-song to any-ol-opportunity, just HOPING that maybe something will hit.

Exercise:
Choose one-to-three prime-time DRAMA Television shows to study for several episodes, or even for a whole season. Place a pillow case, or maybe a bed-sheet if you have a BIG-SCREEN over the TV so you cannot see, but still can hear. Watch, or LISTEN, with a notepad and pencil. Try to describe both the MUSIC, and the scene that the music is placed in.
Try to be AS descriptive as you can, using as much vivid imagery and emotional detail as possible.

2) Label and Tag Your Songs Well
Whether one of your songs is selected from a Music Production Library, a hand-selected by a referring 3rd party, or shopped through a song-plugger service or music publisher; Be SMART and label your songs with the person who’ll be “flipping through the pile” in mind.
As Robin Frederick says – by suggesting a character, situation, or action in your title you can make your song a natural for film and tv placement.
Obviously, “Track 3″ is a no-go, but for example, Hot Summer Night, is a title that would give a music supervisor or director a good frame of reference of what the theme of the song is about very easily.

Exercise:
While watching/listening to your selected TV shows try to sum up the action, characters involved, or the situation. Also, try to name the emotions felt during a scene, in descriptive words.

3) Write Songs With Universal Lyrics
Everyone always harps on universal lyrics and many think that universal means VAGUE or CLICHE. It does not.
Universal lyrics mean that MOST people can relate to it in some way. It’s about expressing and describing the EMOTION underneath a specific afternoon you and your girlfriend spent at the fair on madison avenue while eating cotton candy and talking about your favorite books…
Universal lyrics = Explaining the feelings of a fantastic day and using non-specific imagery and emotion. Which everyone can relate to.
It’s simply a matter of getting to the heart of a specific experience or story that you are trying to tell, and telling it so that others can receive the emotional message you are trying to express.

Exercise:
Take a song that you’ve written that was both personal and overly specific. Identify the underlying “theme,” and drill down into the emotional message. Rewrite that song with more universal lyrics so that you are focused on translating a feeling or common experience by communicating the “universal aspects” which underlie the specific elements used in the song.

4) Express One Clear Emotion
Your music should convey an emotional statement or deliver a vibe that translates to a feeling, atmosphere, or mood.
Using major and minor chords can directly impact the mood of the song. Use this to support and enhance the message and emotion you are delivering so that it is cohesive.
If you are purposefully trying to “break the rules” i.e create an defiant contrast to cheerful lyrics by creating a dark or sullen musical atmosphere, or vice versa, then only do that once you know enough to consciously do it. Until then, try to make everything work together using all the elements of your craft to express ONE cohesive emotional message or communication.

Exercise:
For the next song you write, whether you create the chord progression OR the lyric first…
Consciously be aware of, and describe IN WORDS, how the music supports the emotional message of the song.
Remember, it’s ALL about communication.

Now go and try these out for yourself, and be sure to tell me what you found, didn’t find… Worked, didn’t work. Let me know if this was helpful or not!
Is there any other tips and ideas you’d like to add or expand on?

Youtube Paga Bilhões, Mas a Indústria da Música Diz Que Não É O Suficiente

YouTube Pays Billions, But the Music Industry Says It's Not Enough

First of all thanks to Mathew Ingram for this article.

Record labels and rights-holders say the video streaming service should be forced to pay more.

YouTube often seems a bit like the allegory of the elephant and the blind men, each of whom describes a different part until it sounds like a menagerie of completely different animals. For some artists, the video service is a godsend—a way of reaching their fans and of generating revenue easily. For many users, it is a fun and efficient way to stream music. The music industry, however, sees it as legalized theft.

Record labels and music distributors, along with some prominent musicians such as Taylor Swift and Paul McCartney, have been putting on a full-court press over the past few months to push the latter viewpoint, arguing that YouTube and its parent Google (which in turn is owned by Alphabet) systematically undervalue music.

According to these groups, YouTube happily looks the other way while people upload pirated versions of songs, makes it too difficult for artists and their representatives to remove them, and doesn’t pay enough even when it does share revenue with rights-holders.

And the tool it uses to help it accomplish all of this is the evil Digital Millennium Copyright Act, which provides so-called “safe harbor” against copyright claims for companies like Google, and which these groups say should be rewritten.

One often-repeated criticism of Google and YouTube is that they don’t really talk much about what they pay artists specifically. The latest information from the company probably isn’t going to dispel those complaints much, but it does provide some interesting numbers.

According to a PDF document it is circulating to media companies and journalists, entitled “How Google Fights Piracy,” YouTube has paid a total of $2 billion since its content-tracking Content ID system was introduced in 2007. In late 2014, it said in a similar report that the number was $1 billion, which suggests that it has grown by $1 billion in the intervening period.

Under the Content ID system, which artists and record labels can opt into, if a song is detected and identified as being copyrighted, the rights-holders can have it removed or they can choose to keep it on the site and be paid using Google advertising and share in the revenue. In the new document, Google says that more than 90% of music owners choose to make money from their content.

From Google’s point of view, this is a huge boon to artists and record labels—money they would otherwise never have had. The music industry, however, sees it as being far less than they should have gotten.

The subtext to most criticisms of YouTube is the idea that it should be paying as much as streaming services like Spotify pay. But Google’s service relies on advertising revenue while streaming services pay a specified licensing fee per song. Should one type of business automatically pay the same as a completely different kind of business? That’s one key question in the debate.

The other complicating factor is that YouTube’s advertising revenue has been falling, even as the number of streams it serves has risen sharply. The combination of those two factors has cut the amount it pays to music rights-holders, since it pays a proportion of revenue rather than a set amount.

A recent report from Midia Research shows that while YouTube’s payments rose by 15% last year to $740 million, the number of music streams climbed by more than 170%. As a result, the amount that YouTube paid per video dropped by more than half, to $0.001. The company’s critics are essentially arguing that the company should somehow be forced to pay the industry more.

In Spotify’s case, the company paid about $1.8 billion to record labels and rights-holders last year, more than twice what YouTube paid. This is being held up by the industry and YouTube’s critics as the “right” amount. However, that also represented more than 85% of Spotify’s revenue—and the payments that the company makes have led to huge losses that show no sign of stopping.

It’s the same for almost every other streaming music service, whether it’s Rdio (which went bankrupt), Pandora, or Deezer. The traditional recorded-music industry is effectively siphoning revenue from every company in the business, and statistics show that most of that is going to labels and other intermediaries, not to artists.

YouTube’s critics would undoubtedly argue that the service is owned by a huge, multibillion-dollar entity, and therefore it can afford to pay far more than it is without any risk of going bankrupt, and that it should do so regardless of whether advertising rates are falling.

But should the company be required to pay 85% of its revenue to the music industry, regardless of whether it is actually making money? And should the Digital Millennium Copyright Act be rewritten in order to force it to do so? Those are just two of the billion-dollar questions that are at the heart of the war of words between Google and the traditional music business.

Minha Trilha, Efeito Sonoros e as Vozes - Produzido e Gravado no Power Field Studio

Video Game Demo - My Soundtrack, Sound Design and Voice Over

Produced and Recorded at Power Field Studio by Bruno Cantinho

Hi Everyone,

As following is one more work done in my studio.

This was a demo made for a client where I created, recorded and produced the soundtrack all effects and did the voices of the Monster and the Dragon.

I am here available for more work. Get in touch.

Visit my page on Facebook, Twitter and see more videos on my Youtube channel.

See you

O Album Esta Morrendo, E Boa Viagem!

The Album Is Dying, And Good Riddance

First of all thanks to my friend BOBBY OWSINSKI  for this article  

The music business was once all about the single song, transitioned to the album, and looks to be transitioning back again, as album sales sink lower and lower. While the writing may be on the wall that the concept of an album may be as outmoded as a buggy whip, artists, bands and record labels continue to hang on to the idea rather than looking at the data before them. Like it or not, the album is clearly dying.

According to Billboard quoting the Nielsen Music mid-year report, album sales have fallen by 16.9% so far this year, but even more worrisome is the fact that albums by current artists aren’t catching on, falling by more than 20%. Digital album sales and CD sales continue to fall like a rock, with only vinyl sales increasing (although the growth has slowed to 11.4% with just 6.2 million sales – hardly enough to write home about in the grand scheme of things).

The fact of the matter is that in this Music 4.0 world we now live in, is there even a reason for an artist to automatically make an album without considering some other alternatives first?

Albums are expensive and time consuming to make and, for the most part, amount to a lot of wasted effort as consumers only listen to one or two songs (the singles) anyway even if they buy the album. Most people that get their music from a streaming service will end up cherry-picking the most visible songs (again, the singles), and will never experience the rest of the album cuts anyway. Even if they do, chances are they’ll only listen to each a few times at most, and in most cases, not at all. That’s a lot of wasted effort for so little in return.

The Album In The Age Of Digital
The album concept may actually have been over for a lot longer than it seems, since the sales numbers have been propped up artificially since the beginning of the digital age. Track equivalent-albums, where 10 downloads equal one album sale, never really represented a true album of 10 songs. Most of the time one or two songs that happen to be from the latest album release were downloaded over and over again, but to label bean counters, that somehow amounted to a purchase of a real album. Move ahead in time to the present and stream-equivalent albums (or SEA, where 1,500 streams equal one album sale) presents the same dilemma.

While this might have made a convenient apples sort-of to apples data point that made a balance sheet look good, the problem is that it doesn’t reflect the reality of 80 to 90% wasted resources, since most of the songs of an album are ignored both internally by the label’s marketing department, and by potential listeners. Still artists and labels insist on making a product that’s increasingly becoming irrelevant to current audiences. 

INXS - Documentário Sobre Os Últimos Dias De Michael Hutchence Sendo Lançado

New Michael Hutchence music, documentary about INXS singer's last days being Released

First of all thanks to Danielle McGrane for this article.

Previously unreleased songs recorded by Michael Hutchence and a documentary on the last years of his life are set to be released over the next year.

Sydney entrepreneur Ron Creepy, who runs Kings Cross studio and venue The X Studio, told AAP he has spent the last two years working on the project alongside LA-based record producer Danny Saber.

"I heard some time ago about some unreleased music that was sitting out there and then I approached (Hutchence's) trust directly," Creevey says.

A total of 15 songs will be released.

Lead singer of INXS, Michael Hutchence (centre), in the early years. Photo: domain.com.au

"At least five songs are brilliant," he said. "There's going to be two duets that will come out with two very big artists that I can't legally name at the moment and then there's singles he did himself."

Saber, a producer on Hutchence's self-titled solo album released in 1999, says he and Hutchence had been working on music together not long before he died.

"Me and him sort of connected and started writing towards the end. It's sort of like a little treasure trove of stuff – essentially there were vocals and ideas and that's the stuff that I'm reworking and we're going to be releasing," Saber told AAP.

Creevey has also been gathering artefacts and documents belonging to Hutchence to build up a picture of the final years of his life.

Kylie Minogue and Michael Hutchence when they were dating. Photo: Supplied

Along with diaries and notes of Hutchence's, Creevey says he also developed film in a disposable camera the singer used not long before he died.

All of this will be used in a documentary that Creevey plans to release next year, to mark the 20th anniversary since Hutchence's death.

When news first surfaced in May of a potential Hutchence release, INXS manager, Chris `CM' Murphy, threatened legal action against anyone who released anything under the INXS and Hutchence copyright.

"I do know every single individual and or company who interfere with INXS/Michael copyrights are about to find themselves in very deep legal trouble," he wrote in an email to AAP.

Creevey denies that Murphy has any claim over the new music.

The first song is set for release before Christmas, close to Hutchence's 19th anniversary in November.

The documentary is due for release next year with the rest of the music to be released in the run up to Hutchence's 20th anniversary.

O Que a Música Que Você Adora Diz Sobre Você E Como Pode Melhorar A Sua Vida

What the Music You Love Says About You and How It Can Improve Your Life

The Music You Love Tells Me Who You Are

Ever been a bit judgey when you hear someone’s taste in music? Of course you have.

And you were right — music tells you a lot about someone’s personality.

Research has learned a great deal about the power of music:

1. Your musical taste doesaccurately tell me about you, including your politics.
2. Your musical taste is influenced by your parents.
3. You love your favorite song because it’s associated with an intense emotional experience in your life.
4. The music you enjoyed when you were 20 you will probably love for the rest of your life.
5. And, yes, rockstars really do live fast and die young.

But enough trivia. It also turns out music affects your behavior — and much more than you might think.

Studies show music can lead you to drink more, spend more, be kind, or even act unethically.

No, rock and heavy metal don’t lead people to commit suicide — but it’s possible that country music might:

The results of a multiple regression analysis of 49 metropolitan areas show that the greater the airtime devoted to country music, the greater the white suicide rate.

Music is so powerful it’s even possible to become addicted to music.

Eric Barker: What 10 things should you do every day to improve your life?

But can we really use scientific research on music to improve our lives? Absolutely.

Here are 9 ways:

1) Music Helps You Relax

Yes, research shows music is relaxing.

I know, I know, obvious, right? But what you might not know is the type of music that helps people relax best.

Need to chill out? Skip the pop and jazz and head for the classical.

Via Richard Wiseman’s excellent book 59 Seconds: Change Your Life in Under a Minute:

Blood pressure readings revealed that listening to pop or jazz music had the same restorative effect as total silence. In contrast, those who listened to Pachelbel and Vivaldi relaxed much more quickly, and so their blood pressure dropped back to the normal level in far less time.

(More things that relieve stress are here.)

2) Angry Music Improves Your Performance

We usually think of anger as something that’s just universally bad. But the emotion has positive uses too.

Anger focuses attention on rewards, increases persistence, makes us feel in control and more optimistic about achieving our goals.

When test subjects listened to angry music while playing video games, they got higher scores.

Via The Science of Sin: The Psychology of the Seven Deadlies (and Why They Are So Good For You):

What Tamir and her colleagues found was that people preferred to listen to the angry music before playing Soldier of Fortune. Faced with a task in which anger might serve a useful function, facilitating the shooting of enemies, participants opted for an anger boost. What’s more, listening to the angry music actually improved performance…

(More on how to boost productivity here.)

3) Music Reduces Pain

When ibuprofen isn’t doing the job, might be time to put on your favorite song.

Research shows it can reduce pain:

Preferred music was found to significantly increase tolerance and perceived control over the painful stimulus and to decrease anxiety compared with both the visual distraction and silence conditions.

(More research based tricks for reducing pain here.)

Eric Barker: 4 Lifehacks From Ancient Philosophers That Will Make You Happier

4) Music Can Give You A Better Workout

What’s the best thing to have on your iPod at the gym?

The weight room is no place to try new genres. Playing your favorites can boost performance:

The performance under Preferred Music (9.8 +/- 4.6 km) was greater than under Nonpreferred Music (7.1 +/- 3.5 km) conditions. Therefore, listening to Preferred Music during continuous cycling exercise at high intensity can increase the exercise distance, and individuals listening to Nonpreferred Music can perceive more discomfort caused by the exercise.

(More ways to improve your health here.)

5) Music Can Help You Find Love

Want to get the interest of that special someone? Put on the romantic music.

Women were more likely to give their number to men afterhearing love songs:

…the male confederate asked the participant for her phone number. It was found that women previously exposed to romantic lyrics complied with the request more readily than women exposed to the neutral ones.

(More on how science can make you a better kisser here.)

6) Music Can Save A Life

Do you know the proper way to give CPR chest compressions? Turns out timing is key.

And how can you best remember that timing during an emergency?

Sing “Stayin’ Alive” by the BeeGees. Yes, I’m serious:

…Dr. John Hafner of the University of Illinois College of Medicine in Peoria had 15 physicians and med students perform the 100-compression procedure (on mannequins) while listening to the Bee Gees classic “Stayin’ Alive.” As Hafner reports in the Journal of Emergency Medicine, their mean compression rate was an excellent 109.1. Five weeks later, they repeated the exercise while singing the song to themselves as a “musical memory aid.” Their mean rate increased to 113.2. The medical professionals reported that the “mental metronome” improved both “their technical ability and confidence in providing CPR.”

7) Music Can Improve Your Work — Sometimes

Does music at the office make you work better or just distract you? It’s a much debated issue and the answer is not black and white.

For the most part, it seems music decreases work performance – but makes you happier while you work:

…a comparison of studies that examined background music compared to no music indicates that background music disturbs the reading process, has some small detrimental effects on memory, but has a positive impact on emotional reactions…

That said, a little bit of music can make you more creative. If you have ADHD, noise helps you focus:

Noise exerted a positive effect on cognitive performance for the ADHD group and deteriorated performance for the control group, indicating that ADHD subjects need more noise than controls for optimal cognitive performance.

And music with positive lyrics makes you more helpful and collaborative.

(More on what will make you successful here.)

Eric Barker: How To Make Your Life Better By Sending Five Simple Emails

8) Use Music To Make You Smarter

There is a ton of evidence that music lessons improve IQ.

But there’s even research that says listening to classical music might boost brainpower as well:

Within 15 minutes of hearing the lecture, all the students took a multiple-choice quiz featuring questions based on the lecture material. The results: the students who heard the music-enhanced lecture scored significantly higher on the quiz than those who heard the music-free version.

(More on the most powerful way to easily get smarter here.)

9) Music Can Make You A Better Person

Need to soften someone’s heart? Maybe even your own?

Playing music can make you more compassionate:

In a year-long program focused on group music-making, 8- to 11-year old children became markedly more compassionate, according to a just-published study from the University of Cambridge. The finding suggests kids who make music together aren’t just having fun: they’re absorbing a key component of emotional intelligence.

Venezuela made music lessons mandatory. What happened? Crime went down and fewer kids dropped out of school:

A simple cost-benefit framework is used to estimate substantive social benefits associated with a universal music training program in Venezuela (B/C ratio of 1.68). Those social benefits accrue from both reduced school drop-out and declining community victimization. This evidence of important social benefits adds to the abundant evidence of individual gains reported by the developmental psychology literature.

(More on how to be a better person here.)

Sum Up

So music not only says a lot about you, it provides a myriad of easy ways to make your life better:

1. Music Can Help You Relax
2. Angry Music Improves Your Performance
3. Music Reduces Pain
4. Music Can Give You A Better Workout
5. Music Can Help You Find Love
6. Music Can Save A Life
7. Music Can Improve Your Work — Sometimes
8. Use Music To Make You Smarter
9. Music Can Make You A Better Person

Most importantly: Music makes us feel good, and in the end, that’s worth a lot.

O Que Os Músicos Deveriam Ter Com Eles O Tempo Todo

What Musicians Should Carry at all Times

As a working indie musician, you’re frequently on the go. But even when you aren’t gigging and maybe enjoying some down time, you’re never really off the clock, because you never know who you’re going to run into. When you work for yourself doing what you love it means you should always be prepared to switch into networking mode at any time, be it in an airport lounge Bangkok, or hanging out in a club down the street. There are some things you should never leave home without.

An over-the-shoulder bag
You’ll need a comfortable, nice bag to sling over your shoulder, in order to carry all the things listed below.

Business cards
These aren’t to give out to fans but to exchange with music biz people that you’re networking with for gigs, etc. When someone hands you a business card, you should be able to hand yours back. It’s proper etiquette. The cards should have your full contact info, including a mailing address and a website. Vistaprint.com is a good website for picking designs and ordering affordable, decent-looking business cards.

Promo cards 
These are postcard-sized fliers to hand out to fans. Don’t put your phone number or a street address on these, just a promo pic, your website and social networking sites, along with any upcoming releases and/or gigs.

Press kit
When you run into a member of the press, a radio personality or promoter who may be interested in your act, you should have a press kit handy in your bag. You can just hand it off (ask permission first) instead of mailing it. If all you have is an electronic press kit (EPK), include a link to it on your business card. Or, ask for an email address to email them your EPK.

Thumb drives
It’s becoming more common for acts to put press kits and mp3s on thumbnail drives. These should be given to industry professionals, not the general public.

CDs
Always keep a handful of your CDs on hand to give out to industry folks, sell to fans or drop off for consignment sales should you happen upon a cool, indie-friendly record store.

Earphones
You’re a musician, so you should always be checking out new music wherever you go. Having a good pair of earphones allows you to be polite and keep the music to yourself in public spaces and cramped quarters with others, such as in an airplane cabin.

A smartphone
If your phone is smart, it makes your professional life a lot easier. Having access to the world of apps, the internet and other features when you’re on the road is immensely helpful to musicians. For example, let’s say you’re onstage, the electronic tuner dies and you can’t tune by ear. There’s an app for that. In fact, there are many tuning apps for that.

A pen and notepad
Because sometimes your smartphone dies and you need to write something important down without powering something else up.

An extra cord/cable/guitar picks
It could be a power cord for a keyboard or a guitar cable. Or picks. These are things that often go bad or get lost and can easily fit in a knapsack.

Now, you’re ready to leave the house. But don’t forget your instrument!